scholarly journals Autoencoder-Enabled Potential Buyer Identification and Purchase Intention Model of Vacation Homes

IEEE Access ◽  
2020 ◽  
Vol 8 ◽  
pp. 212383-212395
Author(s):  
Fan Li ◽  
Sotaro Katsumata ◽  
Ching-Hung Lee ◽  
Qiongwei Ye ◽  
Wirawan Dony Dahana ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Potential Buyer

scholarly journals Efek Green Marketing Mix terhadap Minat Beli Produk Ramah Lingkungan

2021 ◽  
Vol 5 (2) ◽  
pp. 220
Author(s):  
Krismi Budi Sienatra ◽  
Egar Sekar Evani
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Marketing Mix ◽  
Service Industries ◽  
Green Marketing ◽  
Environmental Damage ◽  
Analysis Tool ◽  
Green Product ◽  
Sample Number ◽  
Potential Buyer

The spread of environmental issue requires business units to prioritize sustainability in the system or products. Gradually the community becomes more aware of life environmental damage and efforts to preserve the environment. Under the conditions, like this environmental-friendly products are shown by several product and service industries. The purpose of this research is to find out whether green product and green promotion have positive impact on purchase intention of Eco bouquet product. The variables that are used are Green Product (X1), Green Promotion (X2) and Purchase Intention (Y). The object of this research is a florist who provides flower bouquets and souvenirs. The populations of this research are potential buyers and all the followers in promotion media, totally 150 people. Sample number collection in this research were accidental sampling technique on potential buyers, that is, a technique that is done accidentally where anyone who is considered suitable to be the source of data will be sampled in this research. The analysis tool that is used is multiple linear regression. The result of the regression analysis states that green product and green promotion have significant influence on purchase intention of Eco bouquet products. Maraknya isu lingkungan menuntut unit-unit usaha mengedepankan keberlanjutan (sustainability) dalam sistem maupun produk mereka. Masyarakat lambat laun semakin sadar akan kerusakan lingkungan hidup dan upaya-upaya untuk melestarikan lingkungan. Dalam kondisi seperti ini, produk ramah lingkungan dimunculkan oleh beberapa industri produk dan jasa. Penelitian ini bertujuan untuk mengetahui apakah bagian dari konsep green marketing mix yaitu green product dan green promotion memiliki dampak positif terhadap minat beli produk Eco Bouquet. Variabel yang digunakan yaitu Green Product (X1), Green Promotion (X2) dan Minat Beli (Y). Obyek penelitian ini adalah florist yang menyediakan buket bunga dan souvenir yang ramah lingkungan. Populasi dalam penelitian ini adalah potential buyer Noir Florist, yaitu seluruh konsumen yang tahu tentang produk florist secara umum, konsumen yang pernah melakukan pembelian dan seluruh pengikut media promosi florist Eco Bouquet yang berjumlah 150 orang. Pengambilan jumlah sampel pada penelitian ini menggunakan teknik accidental sampling pada potential buyer Noir Florist, yaitu teknik yang dilakukan secara kebetulan dimana siapa saja yang dianggap cocok menjadi sumber data yang akan menjadi sampel dalam penelitian ini. Alat analisis yang digunakan adalah regresi linear berganda. Hasil analisis regresi menyatakan bahwa green product dan green promotion memiliki pengaruh yang signifikan terhadap minat beli produk Eco bouquet.

scholarly journals Achieving Community Happiness through Affordable Eco-Friendly Smart Houses

2019 ◽  
Author(s):  
Zam Zuriyati Mohamad ◽  
Au Yong Hui Nee ◽  
Fong Chee Yang ◽  
Mobashar Rehman ◽  
Yip Chee Yin
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Vital Role ◽  
Theoretical Development ◽  
Construction Costs ◽  
Online Application ◽  
Potential Buyer ◽  
Perceive Behavioral Control ◽  
Negative Environmental Impact ◽  
The Impact

The significant lack of affordable house is contributed by urbanization, economic power, and population growth. Accessible housing views having different types of houses at variety of costs to suit the needs of different levels of household income. This paper proposes to resolve the unaffordable house issues by constructing eco-friendly smart houses. Eco-friendly smart houses play a vital role in developing affordable houses because it will minimize construction costs, minimize negative environmental impact and reduce energy consumption. Besides, it was suggested that those houses will lead to community happiness. This study identifies the determinants for buyer intends to purchase the houses and make recommendations on the impact of the houses towards community happiness expectation. Questionnaires have been distributed to the potential buyer using the online application. The results conclude that attitude, perceive behavioral control and social media influence potential buyer intention to purchase the affordable eco-friendly smart houses. The findings further reveal that purchase intention leads to expectation on community happiness. This study contributes in two ways. First, it contributes to sustainable development goals agenda and offers a new approach in constructing affordable houses. Second, it contributes to theoretical development on the linkage between purchase intention and expectation on community happiness.

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention

Marketing ZFP ◽  
2015 ◽  
Vol 37 (1) ◽  
pp. 5-13 ◽  
Author(s):  
Miriam van Tilburg ◽  
Andreas Herrmann ◽  
Bianca Grohmann ◽  
Theo Lieven*
Keyword(s):  
Purchase Intention ◽  
Brand Alliance ◽  
Gender Similarity
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