Disruptive Innovation, Market Strategy and Industry Growth: Based on the Case Study of VCD Industry

Author(s):  
Xiang Jiying
Author(s):  
Lori Stahlbrand

This paper traces the partnership between the University of Toronto and the non-profit Local Food Plus (LFP) to bring local sustainable food to its St. George campus. At its launch, the partnership represented the largest purchase of local sustainable food at a Canadian university, as well as LFP’s first foray into supporting institutional procurement of local sustainable food. LFP was founded in 2005 with a vision to foster sustainable local food economies. To this end, LFP developed a certification system and a marketing program that matched certified farmers and processors to buyers. LFP emphasized large-scale purchases by public institutions. Using information from in-depth semi-structured key informant interviews, this paper argues that the LFP project was a disruptive innovation that posed a challenge to many dimensions of the established food system. The LFP case study reveals structural obstacles to operationalizing a local and sustainable food system. These include a lack of mid-sized infrastructure serving local farmers, the domination of a rebate system of purchasing controlled by an oligopolistic foodservice sector, and embedded government support of export agriculture. This case study is an example of praxis, as the author was the founder of LFP, as well as an academic researcher and analyst.


Web Services ◽  
2019 ◽  
pp. 1301-1329
Author(s):  
Suren Behari ◽  
Aileen Cater-Steel ◽  
Jeffrey Soar

The chapter discusses how Financial Services organizations can take advantage of Big Data analysis for disruptive innovation through examination of a case study in the financial services industry. Popular tools for Big Data Analysis are discussed and the challenges of big data are explored as well as how these challenges can be met. The work of Hayes-Roth in Valued Information at the Right Time (VIRT) and how it applies to the case study is examined. Boyd's model of Observe, Orient, Decide, and Act (OODA) is explained in relation to disruptive innovation in financial services. Future trends in big data analysis in the financial services domain are explored.


Author(s):  
Josphat Njuguna Omanga ◽  
Johannes Kabderian Dreyer

This chapter analyzes the role of financial innovation and mobile phone technologies to financial inclusion in Kenya. In order to do so, a case study on M-PESA is conducted, the leading mobile service of money transfers in Africa, which is offered by Safaricom. M-PESA services are cheap and easy to use in comparison to other formal and informal providers of financial services. It solves two different problems in Kenya: customers do not have to travel anymore long distances to reach financial services and more people can afford them. As result and in line with the literature, this chapter suggests that M-PESA services can be considered a type of disruptive innovation that promotes financial inclusion and wealth growth in Kenya.


2020 ◽  
Vol 10 (4) ◽  
pp. 1-27
Author(s):  
Parthasarathi Das ◽  
Tapas Ranjan Moharana ◽  
Indirah Indibara

Learning outcomes The specific learning objectives of the case are as follows: To contribute to the knowledge of environmental challenges faced by various financial companies while trying to foray into the rural markets, especially in case of insurance products’ expansion strategy; to understand the distribution strategy adopted by insurance companies in rural as well as urban markets; to apply the concepts such as mental accounting, designing and pricing of insurance products to develop an effective strategy for insurance products targeting the rural market; to be able to analyse the data available on products and the rural market structure that enables the students to derive from an implementable managerial framework and design an effective rural market strategy for insurance products; and to enable the students to evaluate the key rural market drivers, which will subsequently help them to develop a new structure of rural distribution channel. Case overview/synopsis ICICI Prudential Life Insurance Company Limited (IPRU) was trying to reach the last mile customers of rural India to tap the opportunity and meet the Indian Government's statutory requirement of financial inclusion. Even though the leadership of IPRU was optimistic about the untapped potential of rural India, and launched a separate business vertical - Rural Business Channel (RBC) in the year 2002 to cater to this target segment, yet it faced many strategic issues while foraying into the rural domain. The company struggled with both the designing of products as per the rural customers' needs, as well as the distribution of these products in rural areas. The present case study is an attempt to bring out the strategic challenges that were faced by the IPRU management, with a major focus on designing, pricing and distribution of rural insurance products. The case study will help the readers in understanding what might go wrong while entering new rural markets and how to deal with these challenges. Complexity academic level The case study can be used to teach both undergraduate and postgraduate management students. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.


2019 ◽  
Vol 22 (1) ◽  
pp. 119-136 ◽  
Author(s):  
Sosheel S. Godfrey ◽  
Gavin C. Ramsay ◽  
Karl Behrendt ◽  
Peter C. Wynn ◽  
Thomas L. Nordblom ◽  
...  

The agriculture sector in Pakistan, as in most developing countries, is dominated by smallholder producers. Pakistan has the world’s third largest dairy industry, and milk is efficiently collected and distributed chiefly by informal value chains that market the raw product with minimal cool chain infrastructure. Formal processors have a small market share of 5%. Interview data from farmers, milk collectors and consumers from three rural-urban case study value chains were analysed to study opportunities and challenges faced by the dairy industry. Compositional analysis of milk samples (n=84) collected along these chains identified the fact that in Pakistan informal milk chains provide a cheaper source of calories for the final consumer than industrialised milk chains (USD 0.12 compared USD 0.15 per 100 calories). These three chains created an estimated 4,872 jobs from farm to market and provided access to interest-free credit for the farmers. The existing government price setting mechanism at the retail end and collusion by large processors to set farm gate prices provided significant limitations to the profitability of small-holder farms providing the product. The absence of quality and quantity standards, amid the exchange of huge numbers of small volumes of milk along these chains, are major impediments to industry growth.


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