Product Green Degree Decisions of Dual-Channel Green Supply chain Considering E-tailer's Green Invest

2021 ◽  
Author(s):  
Qian Xu ◽  
Yingying Sun ◽  
Huaming Song
Keyword(s):  
Supply Chain ◽  
Green Supply Chain ◽  
Dual Channel

scholarly journals Decision and Coordination in a Dual-Channel Three-Layered Green Supply Chain

Symmetry ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 549 ◽  
Author(s):  
Zilong Song ◽  
Shiwei He ◽  
Baifeng An
Keyword(s):  
Sustainable Development ◽  
Supply Chain ◽  
Environmental Performance ◽  
Fresh Produce ◽  
Green Supply Chain ◽  
Market Demand ◽  
Equilibrium Solutions ◽  
Sustainable Performance ◽  
Dual Channel ◽  
Social And Environmental Performance

This paper investigated, for the first time, the game and coordination of a dual-channel, three-layered, green fresh produce supply chain, with regard to its economic, social, and environmental performance. Considering that the market demand is dual-channel priced and sensitive to the degree of greenness and the freshness-level, four game models, under different scenarios have been established. These included a centralized scenario, a decentralized scenario, and two contractual scenarios. The equilibrium solutions under the four scenarios were characterized. From the perspective of a sustainable development, the economic, social, and environmental performance of the supply chain was analyzed. To enhance the supply chain performance, two contract mechanisms were designed and the conditions for a multi-win outcome were obtained. Accordingly, many propositions and management implications were provided. The results showed that, (1) compared to the centralized supply chain case, the performance of the decentralized supply chain case is inferior; (2) in addition to increasing the concentration of the supply chain decisions, the two contracts proposed can effectively coordinate the green supply chain and improve its sustainable performance; and (3) the performance of the supply chain is positively driven by the consumers’ sensitivity to greenness degree and the freshness level of fresh produce. This paper fills a research gap and helps the participants of the channel recognize the operational decision principle of a complex green supply chain, in order to achieve a higher and a long-term sustainable-development performance.

Pricing policies of a competitive dual-channel green supply chain

2016 ◽  
Vol 112 ◽  
pp. 2029-2042 ◽  
Author(s):  
Bo Li ◽  
Mengyan Zhu ◽  
Yushan Jiang ◽  
Zhenhong Li
Keyword(s):  
Supply Chain ◽  
Green Supply Chain ◽  
Pricing Policies ◽  
Dual Channel

scholarly journals The Green Product’s Pricing Strategy in a Dual Channel considering Manufacturer’s Risk Attitude

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Junjie Ma ◽  
Wenchao Yu ◽  
Shuxia Li ◽  
Linghong Zhang ◽  
Shaobin Zang
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Negative Impact ◽  
Environmental Awareness ◽  
Risk Attitude ◽  
Pricing Strategy ◽  
Green Supply Chain ◽  
Demand Forecast ◽  
Numerical Examples ◽  
Dual Channel

This paper develops a two-echelon green supply chain that consists of one green manufacturer and one retailer. The green manufacturer has both online direct and offline retail channels. Considering manufacturer’s risk attitude and product’s green level, the paper constructs centralized and decentralized game models when the online channel’s demand is uncertain. Furthermore, this paper analyzes the impacts of a set of factors, including consumer environmental awareness (CEA), product green level, and risk attitude on decision-making in the supply chain. Finally, we present numerical examples. The main findings are as follows: the manufacturer and the retailer will benefit from the improvement of CEA; hence, they could invest more to obtain more profits by improving CEA; manufacturer’s risk attitude has a negative impact on the pricing and profits of the supply chain; as such, the members of the supply chain should improve the accuracy of their demand forecast, so as to minimize risks and losses resulting from uncertainty in demand.

scholarly journals Dual-Channel Green Supply Chain Decision-Making and Coordination considering CSR and Consumer Green Preferences

2021 ◽  
Vol 2021 ◽  
pp. 1-18
Author(s):  
Xiaochun Chen ◽  
Rui Zhang ◽  
Bo Lv
Keyword(s):  
Supply Chain ◽  
Social Welfare ◽  
Rapid Development ◽  
Consumer Surplus ◽  
Green Supply Chain ◽  
Supply Chain Performance ◽  
Dual Channel ◽  
Green Preferences ◽  
Corporate Social ◽  
The Impact

With the rapid development of the Internet and changes in consumer buying habits, many manufacturers are increasingly relying on online channels to sell their products as opposed to traditional retail channels. In this study, we innovatively investigate the impact of corporate social responsibility (CSR) and consumer green preferences (CGP) on supply chain performance and product green level in the dual-channel green supply chain (DCGSC). Specifically, four models of DCGSC (centralized, independent CSR, cooperative CSR, and collaboration contract) are investigated. Next, we use game theory to investigate the optimal product green level, online and offline selling prices, social welfare, profits of supply chain enterprises, and the whole supply chain under the four models. We give numerical examples to demonstrate the effectiveness and viability of the four models. We find several interesting conclusions. First, increasing the attention to both CSR and CGP by supply chain enterprises is conducive to stimulating innovation and improving product green level. Second, when supply chain enterprises actively execute their CSR, they can reasonably control online and offline selling prices and increase consumer surplus and the profits of whole supply chain and social welfare are increased. Third, it is beneficial to increase the value of supply chain enterprises to enhance CSR within a certain threshold, but when CSR is higher than the threshold, the profitability of supply chain enterprises is weakened. Finally, collaboration contracts are capable of coordinating DCGSC and guaranteeing the profitability of supply chain enterprises.

scholarly journals A Cross-Channel Return Policy in a Green Dual-Channel Supply Chain Considering Spillover Effect

2020 ◽  
Vol 12 (6) ◽  
pp. 2171
Author(s):  
Huanyong Zhang ◽  
Huiyuan Xu ◽  
Xujin Pu
Keyword(s):  
Supply Chain ◽  
Spillover Effect ◽  
Pricing Strategy ◽  
Green Supply Chain ◽  
Green Products ◽  
Return Policy ◽  
Dual Channel ◽  
Willingness To Buy ◽  
Differential Pricing ◽  
Dual Channel Supply Chain

With the advent of the era of “New Retail”, many manufacturers and retailers have begun to provide cross-channel return services to increase competitiveness. Our study takes return policy into a green dual-channel supply chain, wherein a manufacturer creates and sells green products simultaneously. We investigate the pricing and greening strategies for the supply chain players in the cases of providing and not providing cross-channel return service by employing the Stackelberg model under the hypothesis of a consistent pricing strategy. By comparing the equilibrium results of two cases, we find that the retailer will cooperate with the manufacturer to employ the cross-channel return policy when the spillover effect is greater than a threshold. Additionally, the green level of products is higher than before. The threshold decreases with consumers’ sensitivity to green products, which implies that the manufacturer is motivated to conduct marketing programs to enhance consumers’ willingness to buy green products. Moreover, we propose a contract to coordinate the supply chain. Finally, we discuss the scenarios if the supply chain implements a differential pricing strategy. Interestingly, the green level and the profits of the whole supply chain are greater than that under a consistent pricing strategy. However, the profits of the retailer are lower than profits in the other scenario, which is not beneficial to creating a stable green supply chain.

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