Anonymous Communication Strategy in Telegram: Toward Comparative Analysis of Russia and Belarus

AbstractCountries develop their nautical tourism depending on their nature potentials and resources and in line with their national economic strategies. The main development determinant is a national strategy as the basis of all plans and activities. The nautical tourism development encourages tourism destination development and impacts on economic and social sustainability. Nautical tourism is a specific form of modern tourism trends whose extremely important and highly profitable economic influence is largely visible in numerous multiplicative effects. Renown world researches prove that nautical tourism is one of the most important economic activities in tourism sector, perceived in Croatia as one of the most competitive tourism products. The objective of this paper is to point at the necessity of differentiation of communication strategy and marketing placements towards target markets focused on attracting yachtsmen taking into account their different demographic and sociographic profile. The research and comparative analysis conducted in American and European yacht clubs showed significant differences in selection of tourism destinations based on demographic and sociographic profile of yachtsmen in specific geolocation. The purpose of this work is to prepare the comparative analysis of the European and American yachtsmen profiles, which will serve to create targeted strategic marketing model of attracting foreign yachtsmen in selection of their holiday tourism destination. The conclusions of this research show that Croatia has still not fully capitalized its potential in the nautical tourism sector and that the more comprehensive market segmentation is necessary in the process of planning how to attract foreign yachtsmen.

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A reputation-based anonymous communication strategy in overlay networks

2010 International Conference on Electronics and Information Engineering ◽

10.1109/iceie.2010.5559774 ◽

2010 ◽

Author(s):

Yanhui Wu ◽

Sichun Wang

Keyword(s):

Overlay Networks ◽

Communication Strategy ◽

Anonymous Communication

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Stakeholder Engagement via Social Media in the Hospitality Sector

Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-5225-0708-6.ch002 ◽

2017 ◽

pp. 15-30 ◽

Cited By ~ 2

Author(s):

María del Mar Gálvez-Rodríguez ◽

Laura Saraite ◽

Juana Alonso-Cañadas ◽

María del Carmen Caba-Pérez

Keyword(s):

Social Media ◽

Comparative Analysis ◽

Stakeholder Engagement ◽

Communication Strategy ◽

General Terms ◽

Online Engagement ◽

Hospitality Sector ◽

Use Of Social Media ◽

Facebook Pages ◽

Brazilian Case

Although there is little doubt about the increasing use of social media, however, there is little evidence of the real success of social media in the improvement of stakeholders' participation in the hospitality sector. Within this context, this paper aims to perform a comparative analysis of the use of Facebook as a communication strategy for encouraging stakeholder engagement in hotels from Brazil, Russia and India. In general terms, the Facebook pages of Brazilian hotels present the greatest level of online engagement with their stakeholders, followed by those in India and Russia. Moreover, it should be pointed out that in the Brazilian case, stakeholders pay greater attention to answering the messages posted by hotels than to sharing the information. In contrast, in the case of Russia and India, the preferences of stakeholders are towards the spread of the information posted by this sector.

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