Design and Implementation of Network Precision Marketing System Based on Big Data Algorithm

Author(s):  
Chuanfang Weng ◽  
Tangfa Liu
2019 ◽  
Vol 4 (2) ◽  
pp. 207-220
Author(s):  
김기수 ◽  
Yukun Hahm ◽  
장유림 ◽  
Jaejin Yi ◽  
HONGHOI KIM

2021 ◽  
Vol 33 (6) ◽  
pp. 1-19
Author(s):  
Linze Li ◽  
Jun Zhang

As an emerging online shopping method, e-commerce has been widely popular since the popularization of the Internet. Online sales and online shopping have become the trend of modern business development. However, the functionality and performance conditions of the existing platform cannot be closely integrated with the merchant's own business. The purpose of this paper is to study the enterprise e-commerce marketing system based on big data. The system design of this paper adopts SSH framework as the main technology, the database selects HBase database, and the front end combines with Web2.0 technology for the interaction of interface display and operation. The experimental results show that applying big data technology to enterprise e-commerce marketing system has extremely important practical significance. Perform a performance analysis on this system,when the amount of data reaches 4000, the speed of HBase is 10.486s, and the query time of Mysql is 50.184s. It can be seen that the Hbase database query speed is much faster than the Mysql database query speed.


2018 ◽  
Vol 18 (03) ◽  
pp. e23 ◽  
Author(s):  
María José Basgall ◽  
Waldo Hasperué ◽  
Marcelo Naiouf ◽  
Alberto Fernández ◽  
Francisco Herrera

The volume of data in today's applications has meant a change in the way Machine Learning issues are addressed. Indeed, the Big Data scenario involves scalability constraints that can only be achieved through intelligent model design and the use of distributed technologies. In this context, solutions based on the Spark platform have established themselves as a de facto standard. In this contribution, we focus on a very important framework within Big Data Analytics, namely classification with imbalanced datasets. The main characteristic of this problem is that one of the classes is underrepresented, and therefore it is usually more complex to find a model that identifies it correctly. For this reason, it is common to apply preprocessing techniques such as oversampling to balance the distribution of examples in classes. In this work we present SMOTE-BD, a fully scalable preprocessing approach for imbalanced classification in Big Data. It is based on one of the most widespread preprocessing solutions for imbalanced classification, namely the SMOTE algorithm, which creates new synthetic instances according to the neighborhood of each example of the minority class. Our novel development is made to be independent of the number of partitions or processes created to achieve a higher degree of efficiency. Experiments conducted on different standard and Big Data datasets show the quality of the proposed design and implementation.


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