Consumer Engagement Strategies Among State Medicaid Agencies

Firms are struggling with developing effective consumer engagement strategies on social media. Emoji have been identified as a potent tool for consumer engagement. Yet, their use in this context is not well understood. Treating emoji as digitally mediated visual signs, this study provides a framework of five functional building blocks of emoji in the consumer engagement domain (i.e., beatification, affection, information, participation, conversation), and offers emoji strategy recommendations (i.e., branding aesthetics, brand humanization, social listening, online community engagement). The proposed framework can advance visual semiotics theory by applying it in the context of social media, and also broaden emoji and consumer engagement literatures by providing conceptual support that addresses the symbolic significance of emoji in the complex and dynamic digital space. Utilised individually and together, these building blocks allow marketers to understand emoji as a new form of marketing semiotics, while also guiding them to enable and shape consumer engagement on social media.

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Codesigning consumer engagement strategies with ethnic minority consumers in Australian cancer services: the CanEngage Project protocol

BMJ Open ◽

10.1136/bmjopen-2020-048389 ◽

2021 ◽

Vol 11 (8) ◽

pp. e048389

Author(s):

Reema Harrison ◽

Merrilyn Walton ◽

Elizabeth Manias ◽

Carlene Wilson ◽

Afaf Girgis ◽

...

Keyword(s):

Ethnic Minority ◽

Target Population ◽

Local Health ◽

Consumer Engagement ◽

Cancer Service ◽

Engagement Strategies ◽

Human Research Ethics ◽

Cancer Services ◽

Engagement Interventions ◽

Healthcare Associated

IntroductionConsumer engagement is central to high-quality cancer service delivery and is a recognised strategy to minimise healthcare-associated harm. Strategies developed to enhance consumer engagement specifically in relation to preventing healthcare harm include questioning health professionals, raising concerns about possible mistakes or risks in care and encouraging patients and caregivers to report suspected errors. Patients from ethnic minority backgrounds are particularly vulnerable to unsafe care, but current engagement strategies have not been developed specifically for (and with) this population. Using an adapted approach to experience-based codesign (EBCD) to support the target population, the aim of the project is to codesign consumer engagement interventions to increase consumer engagement and safety in New South Wales and Victorian cancer inpatient, outpatient and day procedure services.Methods and analysisA mixed-method project will be undertaken at six study sites. Our EBCD approach includes a preparatory phase in which we will provide training and support to the codesign participants, in addition to recruiting and training consumer cofacilitators for the codesign workshops. The project will follow the EBCD process of gathering and synthesising observational data from each cancer service, with interview data from consumers and staff. With the resulting in-depth understanding of the safety threats commonly experienced by ethnic minority consumers in each site, we will work through feedback events and codesign groups with consumers and staff to determine how they can be more involved with their care to minimise the potential for patient harm. Consumer engagement interventions will be coproduced in each of the six participating services that are tailored to the ethnic minority populations served.Ethics and disseminationEthics approval has been obtained from the Western Sydney Local Health District Human Research Ethics Committee. The project will provide strategies for ethnic minority consumers to engage with cancer services to minimise healthcare-associated harm that may be applied to diverse healthcare settings.

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Engaging consumers with sustainable fashion on Instagram

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-11-2019-0266 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Danielle Sponder Testa ◽

Sonia Bakhshian ◽

Rachel Eike

Keyword(s):

Social Media ◽

Best Practices ◽

Design Methodology ◽

Research Question ◽

Consumer Engagement ◽

Content Type ◽

Engagement Strategies ◽

Sustainable Fashion ◽

Content Theme ◽

Practical Implications

PurposeThe purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what drives popularity of sustainable fashion among digital consumers?Design/methodology/approachTwenty-five global fashion retailers were identified and categorized as either (a) sustainable fashion brands (SFB), (b) sustainably aware mainstream brands (SAB) or (c) traditional fashion brands (TFB). Content analysis of the 25 retailer's Instagram posts over a three-week period was analyzed and categorized according to content theme. Data were analyzed for quantity of Likes and Comments (engagement) to identify engagement strategies with each of the brand groups.FindingsIt was found that different strategies may be taken regarding social media strategy for SFB, SAB or TFB. Consumers were engaged with unfamiliar content, for instance, sustainability to a consumer unfamiliar with the topic or how it applies to a specific brand. Digital consumers were looking for exciting and aesthetically pleasing posts. Specifically, all consumers were engaged with posts about Fashion and Lifestyle.Practical implicationsAs the result of this study, sustainable fashion best practices and social media strategies were presented for the three brand categories of fashion retailers.Originality/valueThis study analyzed a cross-section of global fashion brands and identified “best practices” for digital consumer engagement with sustainable messages through Instagram. The findings provide original value, specifically in the area of fashion marketing via social media to communicate brand identify to digital consumers for brand growth.

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Advances in Comprehensive Assessment Strategies for Child Trauma: Applications for Treatment and Systems Planning, Consumer Engagement, and Outcomes Management

PsycEXTRA Dataset ◽

10.1037/e533652013-489 ◽

2012 ◽

Author(s):

Cassandra Kisiel ◽

Lisa Conradi

Keyword(s):

Comprehensive Assessment ◽

Child Trauma ◽

Consumer Engagement ◽

Systems Planning ◽

Outcomes Management ◽

Assessment Strategies

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Community Engagement Strategies: Building a Bridge Between the Science--Practice Divide

PsycEXTRA Dataset ◽

10.1037/e612082010-001 ◽

2010 ◽

Author(s):

Rachel Casas

Keyword(s):

Community Engagement ◽

Science Practice ◽

Engagement Strategies

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Engaging Diaspora in Reconciliation Efforts in Sri Lanka: Lessons Learnt

MIGRATION LETTERS ◽

10.33182/ml.v17i1.739 ◽

2020 ◽

Vol 17 (1) ◽

pp. 7-16

Author(s):

Amjad Mohamed-Saleem

Keyword(s):

Sri Lanka ◽

Cultural Capital ◽

Trust Building ◽

Social And Cultural Capital ◽

Engagement Strategies ◽

Post Conflict ◽

Lessons Learnt ◽

The World ◽

Conflict Reconciliation ◽

National Framework

With nearly three million Sri Lankans living overseas, across the world, there is a significant role that can be played by this constituency in post-conflict reconciliation. This paper will highlight the lessons learnt from a process facilitated by International Alert (IA) and led by the author, working to engage proactively with the diaspora on post-conflict reconciliation in Sri Lanka. The paper shows that for any sustainable impact, it is also critical that opportunities are provided to diaspora members representing the different communities of the country to interact and develop horizontal relations, whilst also ensuring positive vertical relations with the state. The foundation of such effective engagement strategies is trust-building. Instilling trust and gaining confidence involves the integration of the diaspora into the national framework for development and reconciliation. This will allow them to share their human, social and cultural capital, as well as to foster economic growth by bridging their countries of residence and origin.

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