This is the first study testing effectiveness of semiochemical treatments to protect individual trees from a range-expanding mountain pine beetle (MPB, Dendroctonus ponderosae Hopkins) attack into newly exposed host populations of endangered whitebark pine (Pinus albicaulis Engelmann). We investigated the effectiveness of a combination of verbenone and Green-Leaf Volatiles (GLV) to protect rare and valuable disease-resistant trees during a MPB epidemic from 2015 to 2018 in Jasper National Park, Canada. Treatments reduced the proportion of trees attacked by MPB for all diameter classes, across all stands, from 46 to 60%. We also evaluated the effect of the exotic disease white pine blister rust (caused by the fungus Cronartium ribicola J.C. Fisch), the species’ other main regional threat. MPB were less likely to attack large, rust infected trees than healthy trees, emphasizing the value of the semiochemical treatment. Protecting large, cone-bearing disease-resistant whitebark pine trees is fundamental to whitebark pine recovery. Maintaining reproductive trees on the landscape increases the frequency and diversity of rust-resistant genotypes more effectively than just planting seedlings to replace MPB-killed trees, because this slow-growing species takes over 80 years to reproduce. Our study confirmed protecting large rust-resistant trees with verbenone and GLV is a proactive and effective treatment against MPB for whitebark pine in naïve populations.