The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda

2021 ◽  
Author(s):  
Muhammad Hamza Shahab ◽  
Ezlika Ghazali ◽  
Mozard Mohtar
Keyword(s):  
Research Agenda ◽  
Consumer Behaviour ◽  
New Technologies ◽  
Elaboration Likelihood Model ◽  
Future Research ◽  
Elaboration Likelihood ◽  
Future Research Agenda ◽  
Likelihood Model

The role of inspiration in entrepreneurship: Theory and the future research agenda

2019 ◽  
Vol 101 ◽  
pp. 548-554 ◽  
Author(s):  
Markus Wartiovaara ◽  
Tom Lahti ◽  
Joakim Wincent
Keyword(s):  
Research Agenda ◽  
Future Research ◽  
Future Research Agenda ◽  
The Future ◽  
Entrepreneurship Theory

Testing the mediating role of cognitive responses in the elaboration likelihood model

2001 ◽  
Vol 52 (4) ◽  
pp. 324-337 ◽  
Author(s):  
Michael T. Stephenson ◽  
William L. Benoit ◽  
David A. Tschida
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Cognitive Responses ◽  
Mediating Role ◽  
Likelihood Model

The Effect of Herding Behaviors on Dual-Route Processing of Communications Aimed at Tourism Crowdfunding Ventures

2020 ◽  
pp. 004728752091951 ◽  
Author(s):  
Myung Ja Kim ◽  
James F. Petrick
Keyword(s):  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Herding Behavior ◽  
Substantial Impact ◽  
Argument Quality ◽  
Persuasive Communications ◽  
Likelihood Model ◽  
Dual Route

Communications can be integral in persuading funders to invest in visitor economy crowdfunding. Despite the important role of diverse communications on consumer persuasion, research on the effectiveness of persuasive communications related to crowdfunding ventures has been limited. To bridge the gap, this study aims to verify an elaboration likelihood model to better understand the role of dual-route persuasive communications. Seven hypotheses related to argument quality, source credibility, benefit of crowdfunding, attachment to fundraiser and platform, and continued crowdfunding were examined, using herding behavior as a moderator. The findings revealed that argument quality had a substantial impact on benefit. Further, source credibility was found to have positive impacts on benefit and attachment; benefit had a significant effect on attachment and continued crowdfunding, and attachment had the strongest influence on continued crowdfunding. Additionally, herding behavior was found to moderate five of the six hypotheses.

scholarly journals How Far That Little Candle Throws His Beams! An Interview With Mats Isaksson

2017 ◽  
Vol 27 (4) ◽  
pp. 411-419
Author(s):  
Alessandro Merendino ◽  
Marc Goergen
Keyword(s):  
Corporate Governance ◽  
Policy Maker ◽  
Research Agenda ◽  
Future Research ◽  
Future Research Agenda ◽  
The Future

This article adopts a policy-maker perspective on corporate governance, while exploring the role of academia in influencing corporate governance principles, the reasons for the boilerplate approach to governance rules typically adopted by most companies, and the reasons for a possible disconnect between research and corporate governance policies. The article ends with some key lessons about corporate governance and the future research agenda.

Learning New Technologies: The Effect of Ease of Learning

2011 ◽  
Vol 25 (2) ◽  
pp. 171-194 ◽  
Author(s):  
Tina M. Loraas ◽  
Michelle Chandler Diaz
Keyword(s):  
Technology Acceptance ◽  
Technology Use ◽  
New Technologies ◽  
New Technology ◽  
Goal Orientations ◽  
Data Availability ◽  
Future Research ◽  
Elaboration Likelihood ◽  
Likelihood Model ◽  
Situational Learning

ABSTRACT Service professionals are often confronted with situations where they have the choice about whether to learn a new technology that could create efficiencies on both current and future engagements. We investigate how the perception of ease of learning affects this decision to voluntarily learn a new technology in the post-adoptive context. Using the elaboration likelihood model as a framework, we predict and find evidence that ease of learning perceptions drive the level of processing undergone by the potential user. When technology is easy to use, potential users rely on their situational learning dispositions. However, when the technology is difficult, suggesting a greater risk of failure, situational goal orientations are less influential, and potential users rely more on dispositional goal orientations. Our findings have implications for future research on technology acceptance and use, as well as ramifications for encouraging technology use “on the job.” Data Availability: Full instrument provided in Appendix A.

Voting Behaviour

2020 ◽  
pp. 399-411
Author(s):  
Spyros Kosmidis
Keyword(s):  
Research Agenda ◽  
Party Identification ◽  
Economic Conditions ◽  
Future Research ◽  
Voting Behaviour ◽  
Class Membership ◽  
Social Cleavages ◽  
Future Research Agenda ◽  
Cross National

The chapter reviews studies and shows evidence related to several aspects of the voting behaviour of Greek citizens, in contrast to other similar and dissimilar democracies. It begins with a historical overview of social cleavages and their role in determining coalitions amongst different segments of the electorate. It continues to evaluate the role of group (i.e. party identification) and class membership by reviewing national and cross-national research. It also shows empirical evidence using the available data sources. The chapter continues with a review of studies looking into the role of economic conditions in shaping vote choices, and aims to identify a future research agenda.

Initiating actor engagement with novel products

2019 ◽  
Vol 20 (3) ◽  
pp. 299-319
Author(s):  
Diana Ayi Wong ◽  
Jodie Conduit ◽  
Carolin Plewa
Keyword(s):  
Conceptual Framework ◽  
Social Interactions ◽  
Research Agenda ◽  
Future Research ◽  
Indirect Interaction ◽  
Vicarious Learning ◽  
The Novel ◽  
Future Research Agenda ◽  
Novel Products

While organizations continue to face extensive pressure to introduce novel products to the market, the question of how customers initiate engagement with novel products remains unanswered. This article draws on the ecosystem perspective of engagement, utilizing the lens of actor engagement, to develop a conceptual framework for actor engagement with novel products. It elaborates our understanding of the indirect interaction that actors have with a focal object through other actors. It demonstrates that through vicarious learning, actors establish cognitive, emotional, behavioral, and social interactions with the novel product. Further, it explicates a process in which legitimacy judgments, at the micro- and macrolevels, play a central role in facilitating and evaluating engagement with products. This framework offers an important contribution to theory by elucidating the facilitating role of learning and introducing the concept of legitimacy to the engagement literature. A set of propositions is presented, and a future research agenda proposed for each of these propositions.

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

2020 ◽  
Vol 27 (1) ◽  
pp. 149-177
Author(s):  
Giustina Secundo ◽  
Pasquale Del Vecchio ◽  
Gioconda Mele
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Bibliometric Analysis ◽  
Research Agenda ◽  
Research Field ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
Structured Literature Review

PurposeThis paper provides a structured literature review (SLR) about the effects of social media technologies on entrepreneurship activities and processes, to identify relationships, connectivity and interdependencies. The paper offers an outline of the past and the present literature and frames a future research agenda.Design/methodology/approachThe structured literature review has been conducted on 159 journal papers extracted from Scopus, initially submitted to a bibliometric analysis. A final list of 69 papers published in a variety of academic journals specialized in the field of entrepreneurship, information science and business management has been analyzed through a content and bibliometric analysis.FindingsFindings show that literature is really scant, and four research streams have been identified: Social media for entrepreneurial learning and self-employment; social media as tools for entrepreneurial marketing; social media as sources of entrepreneurial opportunities and finally, social media as enablers of networking and entrepreneurial ecosystems.Research limitations/implicationsThe limitations of the study regard the need for more holistic studies, considering both the technological and the social aspects.Practical implicationsThe findings demonstrate the actuality of the research focus and the need of a deep exploration about the role of social media for the different forms of entrepreneurship process. This evidence calls for a holistic and integrated framework.Originality/valueThe originality of the paper resides in a novel SLR with reference to the recent role of social media for entrepreneurship. Despite the increasing literature, the debate in such field is still fragmented and under-researched, offering a promising research field.

Sign in / Sign up

Export Citation Format

Share Document