scholarly journals Does online chatter matter for consumer behavior? A priming experiment on organic food

2021 ◽  
Author(s):  
Hannah Danner ◽  
John Thøgersen
Keyword(s):  
Consumer Behavior ◽  
Organic Food

Propensity to Purchase Organic Food

2022 ◽  
pp. 164-178
Author(s):  
Khairul Nizam Mahmud ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Organic Food ◽  
Healthy Lifestyles ◽  
Social Emotional ◽  
Organic Foods ◽  
Consumption Values ◽  
Consumer Values ◽  
Organic Food Consumption ◽  
The Impact

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.

Profiles of sustainable food consumption: Consumer behavior toward organic food in southern region of Brazil

2020 ◽  
Vol 258 ◽  
pp. 120690 ◽  
Author(s):  
Alexandre André Feil ◽  
Carlos Candido da Silva Cyrne ◽  
Fernanda Cristina Wiebusch Sindelar ◽  
Júlia Elisabete Barden ◽  
Marlon Dalmoro
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Organic Food ◽  
Southern Region ◽  
Sustainable Food

scholarly journals DETERMINANTS OF CONSCIOUS CONSUMER DEMAND FOR ON ECOLOGICAL FOODSTUFFS

2021 ◽  
Author(s):  
Lubov Lipych ◽  
Oksana Khilukha ◽  
Myroslava Kushnir
Keyword(s):  
Consumer Behavior ◽  
Consumer Choice ◽  
Healthy Lifestyle ◽  
Raw Materials ◽  
Organic Food ◽  
Meat Products ◽  
Positive Trend ◽  
Lower Efficiency ◽  
Behavior Study ◽  
Social Environmental

The consumer behavior study area mixes elements from economics, psychology, and social anthropology to understand the buyer decision-making process. The interest for environmental friendly behavior and its impacts on consumer patterns, including the issue of buying eco-food. The buying eco-products have become a focus of attention for government, business and community activists. Conscious consumption is defined by consumer choice based on knowledge about social, environmental, and political implications. It is a study about products, services, business activities, production processes, disposal options, and socially and environmentally responsible decisions. Conscious consumer behavior reduces environmental pollution, leads to a healthy lifestyle, increasing demand for environmentally friendly products. The purpose of the article is to evaluate the determinants of organic food demand. Also, in the paper, we identify market development perspectives in the context of conscious consumption. The study identifies consumers’ motives to buy organic food. There are some reasons why people buy this food. First, this food has better quality. Second, this food cares about the health and the environment’s state. The most of the respondents increase the consumption of organic food because of its availability. It is a positive trend to purchase vegetables, fruits, grains, meat, meat products, and eggs. Some obstacles keep people from buying organic food: high prices, lack of confidence in getting raw materials, availability of cheap products, consumer income. Economic factors define the lifestyle of buyers, their preferences, frequency of purchases, and market choices. We should take into account such factors. When the business supplies raw materials and products, the market of organic food products will perform and develop. The production of ecological products will have greater labor intensity and lower efficiency compared to other agriculture products. That leads to higher prices for manufactured products. Conscious consumers understand this and purchase organic products to support the green market. The choice to buy eco-products develops the environmental consciousness of the consumer.

Analysis of Consumer Behavior of Organic Food in North Sumatra Province, Indonesia

2015 ◽  
Vol 4 (1) ◽  
pp. 44-58 ◽  
Author(s):  
Ihsan Effendi ◽  
◽  
Paham Ginting ◽  
Arlina Nurbaity Lubis ◽  
Khaira Amalia Fachruddin ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Organic Food ◽  
North Sumatra

scholarly journals CONSUMER BEHAVIOR RESEARCH OF ORGANIC FOOD MARKET IN UKRAINE

2021 ◽  
Vol 5 (2) ◽  
pp. 72-83
Author(s):  
O. Karpii ◽  
◽  
N. Struk ◽  
Keyword(s):  
Consumer Behavior ◽  
Healthy Lifestyle ◽  
Organic Food ◽  
Marketing Research ◽  
The State ◽  
Global Trends ◽  
Key Characteristics ◽  
Organic Products ◽  
Products Analysis ◽  
Food Market

Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.

Żywność ekologiczna w opinii młodych polskich konsumentów – wyniki badań

2016 ◽  
pp. 33-44
Author(s):  
Iwona Escher ◽  
Joanna Petrykowska
Keyword(s):  
Consumer Behavior ◽  
Organic Farming ◽  
Organic Food ◽  
Primary Research

The aim of this paper is to show how organic food is perceived by young Polish consumers – what are their opinions on this kind of food and its producers, what qualities they attribute to it and whether they recognize the differences between organic and conventional food. To achieve the purpose, the literature on consumer behavior, organic farming and food produced under its conditions was analysed. Moreover, primary research was conducted by the authors in February and March 2014 by means of an auditorium survey based on a sample of 617 respondents (young Polish consumers).

scholarly journals Consumer Behavior and Purchase Intention of Organic Meat: An Overview

2021 ◽  
Vol 9 (6) ◽  
pp. 103-117
Author(s):  
P. Ravindran Pathmananathan ◽  
Khairi Aseh ◽  
Kamal Kenny
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Organic Food ◽  
Agricultural Practices ◽  
Future Research ◽  
Consumer Awareness ◽  
Food Market ◽  
Klang Valley ◽  
Organic Meat ◽  
Meat Sector

The increase of interest in organic meat throughout the world is in response to concerns about the intensive agricultural practices and their effects on consumers’ health and the environment. Several researches have demonstrated that consumers have become increasingly concerned by the health risks posed by food consumption and this is reflected in the growth of organic food market in recent years across all regions, including Malaysia. However, the organic meat sector in Malaysia is still at its “infancy stage”, whereby more supports are needed to create consumer awareness in order to enhance the acceptance and stimulate the organic meat purchase in the country. The purpose of the study was to analyze the Malaysian’s consumer behavior on their purchase intention towards organic meat from various economic and marketing aspects. The overall results of this study reveal the organic meat choice motives of consumers as well as the purchasing pattern of organic meat among consumers in Klang Valley, Malaysia. This study was carried out via a structured survey throughout Klang Valley areas involving 300 respondents. Future research should focus on a similar study with the extended scope to all states in Malaysia so that the findings could be compared and generalized to the entire population in Malaysia.

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