Propensity to Purchase Organic Food

2022 ◽  
pp. 164-178
Author(s):  
Khairul Nizam Mahmud ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Consumer Behavior ◽  
Food Consumption ◽  
Organic Food ◽  
Healthy Lifestyles ◽  
Social Emotional ◽  
Organic Foods ◽  
Consumption Values ◽  
Consumer Values ◽  
Organic Food Consumption ◽  
The Impact

Organic food is becoming popular among today's millennial consumers because of increased awareness of healthy lifestyles. Scholars and practitioners attempt to understand what drives consumers to purchase organic foods toward developing market domination strategies and tactics. Since organic food tends to be more expensive than non-organic, this study aims to analyze the impact of consumer values on their tendency to buy organic food. Consumption values are an important factor that could drive consumer behavior and their preferences for goods or services. Consumption values are defined in terms of the required benefits from the purchase and consumption of the preferred products. Sheth, Newman, and Gross defined consumption values in terms of practical, social, emotional, epistemic, and conditional values.

scholarly journals Association Between Organic Food Consumption and Breast Cancer Risk: Findings from the Sister Study (P18-038-19)

2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Yong-Moon Mark Park ◽  
Alexandra White ◽  
Nicole Niehoff ◽  
Katie O'Brien ◽  
Dale Sandler
Keyword(s):  
Breast Cancer ◽  
Breast Cancer Risk ◽  
Cancer Risk ◽  
Food Consumption ◽  
Menopausal Status ◽  
Organic Food ◽  
Organic Foods ◽  
Organic Food Consumption ◽  
Organic Produce ◽  
Diet Score

Abstract Objectives Diet is a source of exposure to pesticides. Organic food consumption may lower cancer risk, possibly due to decreased exposure to pesticides. Few studies have investigated the association between organic food consumption and cancer risk and evidence on the risk of breast cancer is limited. Methods We used data from 39,563 Sister Study participants aged 35 to 74 years who enrolled in 2003–2009 and had information available on frequency of organic food consumption. Participants reported their consumption of organic produce, meat, and dairy during the past 12 months as never, less than half the time, about half the time, and more than half the time. An organic diet score was calculated by assigning scores of 0, 1, 2 and 3 for increasing consumption proportions and summing across foods (maximum score 9). We used Cox proportional hazards models to estimate adjusted hazard ratios (HR) and 95% confidence intervals (CI) for breast cancer associated with ever consuming organic foods and organic diet scores, adjusting for potential confounders, including known risk factors for breast cancer. Results At baseline, 61.8% of women reported ever eating organic produce, meat, or dairy. We identified 2336 incident breast cancers diagnosed at least 1 year after enrollment (mean follow-up 9.0 years). Any organic food consumption was inversely associated with breast cancer (HR: 0.87 [95% CI, 0.80–0.95]), especially estrogen receptor negative cancer (HR: 0.77 [95% CI, 0.61–0.98]). There was no trend with increasing organic diet score based on all organic food types. Consumption of organic produce half or more than half the time was associated with reduced risk of breast cancer compared to no organic produce consumption (HR: 0.87 [95% CI, 0.77–0.99]). There was no trend for organic dairy or meat consumption. In stratified analyses, associations did not differ by demographics, obesity, menopausal status, lifestyle characteristics, cancer screening, or degree of family history. Conclusions Although unmeasured factors associated with consuming organic foods may explain these results, organic produce consumption was associated with reduced breast cancer risk. Funding Sources National Institute of Environmental Health Sciences.

scholarly journals Attitudes and young consumers’ organic food purchasing intentions

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nguyen Kim Nam ◽  
Nguyen Thi Hang Nga
Keyword(s):  
Food Consumption ◽  
Environmental Concern ◽  
Environmental Behavior ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Effectiveness ◽  
Food Purchasing ◽  
Young Consumers ◽  
Organic Food Consumption ◽  
The Impact

The purpose of this study is to examine the impact of attitudes on young consumers’ organic food purchasing intentions. The attitude factor in this regard is attitudes towards environment in general and towards organic food consumption behaviors in particular. The results of structural equation modeling (SEM) analysis showed that environmental attitude and environmental concern have a direct impact on organic food purchasing intentions and an indirect impact through attitudes towards organic food. In addition, perceived effectiveness of environmental behavior is also an explanatory factor of consumption intentions of organic food by young consumers. The findings suggest that managers and administrators should concentrate not only on consumers’ attitudes toward organic food but also on environmental attitudes, environmental concern, perceived effectiveness of environmental behavior in order to promote organic food consumption by young consumers.

scholarly journals Organic food consumption and gluten-free diet, is there a link? Results in French adults without coeliac disease

2020 ◽  
pp. 1-12
Author(s):  
Laëtitia Perrin ◽  
Benjamin Allès ◽  
Chantal Julia ◽  
Serge Hercberg ◽  
Mathilde Touvier ◽  
...  
Keyword(s):  
Coeliac Disease ◽  
Food Consumption ◽  
Organic Food ◽  
Free Food ◽  
Gluten Free ◽  
Organic Foods ◽  
Food Purchase ◽  
Dietary Behaviours ◽  
Study Population ◽  
Organic Food Consumption

Abstract The rising popular belief that gluten is unhealthy has led to growth in gluten avoidance in people without coeliac disease. Little information is available on their dietary profiles and their dietary behaviours. Our aim was to compare the consumption of organic foods between gluten avoiders and non-avoiders, and their places of food purchase. We described their sociodemographic and dietary profiles. The study population included participants of the NutriNet-Santé cohort who completed both a food exclusion questionnaire and an organic semi-quantitative FFQ (n 23 468). Food intake and organic food consumption ratios were compared using multivariable adjusted ANCOVA models. Associations between gluten avoidance and organic food consumption as well as places of food purchase were investigated with multivariable logistic regression. Participants avoiding gluten were more likely to be women and had a healthier dietary profile. Organic food consumption was higher among gluten avoiders (48·50 % of total diet for total avoiders, 17·38 % for non-avoiders). After adjustments for confounders, organic food consumption and purchase in organic stores were positively associated with gluten avoidance: adjusted OR (aOR)Q5 v.Q1 organic food = 4·95; 95 % CI 3·70, 6·63 and aORorganic stores v.supermarkets = 1·82; 95 % CI 1·42, 2·33 for total avoiders. Our study highlights that individuals avoiding gluten are high organic consumers and frequently purchase their foods in organic stores which propose an extended offer of gluten-free food. Further research is needed to determine the underlying common motivations and the temporality of the dietary behaviours of healthy people avoiding gluten.

scholarly journals The Potential Influence of Organic Food Consumption and Intention-Behavior Gap on Consumers’ Subjective Wellbeing

Foods ◽  
2020 ◽  
Vol 9 (5) ◽  
pp. 650 ◽  
Author(s):  
Diana Ismael ◽  
Angelika Ploeger
Keyword(s):  
Food Consumption ◽  
Subjective Wellbeing ◽  
Negative Impact ◽  
Positive Impact ◽  
Organic Food ◽  
Food Samples ◽  
Physical Conditions ◽  
Research Findings ◽  
Organic Food Consumption ◽  
The Impact

This paper applied a self-administered survey to investigate the impact of organic food behavior and the intention-behavior gap in organic food consumption (OIBG) on consumers’ subjective wellbeing including physical, emotional, social and intellectual dimensions. The survey was carried out with 385 consumers. Furthermore, the study conducted a food test to explore the different impacts of organic and conventional food samples on the mental and physical conditions of consumers’ wellbeing applying a psychological questionnaire. The food test took place in a sensory lab with a panel of 63 untrained German consumers. The research findings demonstrated a positive impact of the organic food consumption on consumers’ subjective wellbeing, while no negative impact of OIBG has been perceived. Moreover, during the food test, consumers distinguished no differences between the impact of organic and conventional stimuli on their mental and physical status. Understanding how consumers perceive the impact of organic food consumption on their wellbeing is one important aspect. However, in the interest of narrowing the OIBG, it is more important to understand how consumers perceive the impact of this gap on their daily-life wellbeing.

The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption

2018 ◽  
Vol 120 (10) ◽  
pp. 2411-2424 ◽  
Author(s):  
Ursa Golob ◽  
Mateja Kos Koklic ◽  
Klement Podnar ◽  
Vesna Zabkar
Keyword(s):  
Social Norms ◽  
Food Consumption ◽  
Structural Equation ◽  
Online Survey ◽  
Organic Food ◽  
Environmentally Conscious ◽  
Content Type ◽  
Organic Food Consumption ◽  
The Impact

Purpose Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors used to promote organic food consumption. The purpose of this paper is to assess the impact of environmentally conscious purchase behaviour (ECPB) and green scepticism on organic food consumption. Moreover, the paper examines the indirect impact of attitudinal and contextual forces on organic food consumption (through ECPB). Design/methodology/approach The paper develops a conceptual model of organic food consumption. Data were collected through an online survey on a sample of 462 consumers in Slovenia. Structural equation modelling was used to test the hypothesised relationships. Findings The findings indicate that ECPB positively and green scepticism negatively affects organic food consumption. In addition, ECPB is positively influenced by personal and social norms, perceived availability and consumer sustainability orientation. Interestingly, the social norms exert the strongest indirect effect on organic food consumption. Research limitations/implications This study informs organic food producers and policy makers about the relative importance of ECPB and scepticism for increasing organic food consumption. It also highlights the role of general attitudinal and contextual factors for ECPB and organic food consumption. Originality/value The proposed model enables a better understanding of the relevance of ECPB, its antecedents and green scepticism as (direct or indirect) determinants of organic food consumption.

Hybrid modelling of the consumption of organic foods in Iran using exploratory factor analysis and an artificial neural network

2018 ◽  
Vol 120 (1) ◽  
pp. 44-58 ◽  
Author(s):  
Yaser Sobhanifard
Keyword(s):  
Neural Network ◽  
Artificial Neural Network ◽  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Food Consumption ◽  
Organic Food ◽  
Organic Foods ◽  
Content Type ◽  
Artificial Neural ◽  
Organic Food Consumption

Purpose The purpose of this paper is to explore a hybrid model of the consumption of organic foods, combining the use of exploratory factor analysis (EFA) and an artificial neural network (ANN). Design/methodology/approach The study has three phases. In the first phase, the Delphi method is employed, and 15 motives for the consumption of organic food are identified; these motives are used to develop the model in the second phase. Finally, in the last phase, an ANN is used to rank the motives to determine their priority. Findings The EFA model explored includes four factors that have a positive effect on the level of organic food consumption. These are naturalness, trust, sanitariness and marketing. Results from the use of an ANN indicate that the main variables in organic food consumption are claims, psychological variables and doubt. From the results of the EFA model it is clear these three variables are components of the factor of trust. Practical implications Marketers can use the model developed in this paper to satisfy the needs of their customers and hence enhance their market share and profitability. This study shows that improvements in truth in the claims made for organic products, perceived security from using these products and doubts about the safety of other foods can lead marketers to their goal. Informative advertisements can inculcate trust and naturalness among consumers as main factors. Originality/value The main contribution of this study is the light it sheds on how consumers think about organic foods. It develops a model incorporating motives for consuming organic food and determining the priorities held by consumers of organic foods.

scholarly journals When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

2018 ◽  
Vol 21 (s1) ◽  
pp. 1-14 ◽  
Author(s):  
Merima Činjarević ◽  
Emir Agić ◽  
Almir Peštek
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Subjective Norms ◽  
Consumer Attitude ◽  
Product Knowledge ◽  
Personal Norms ◽  
Organic Food Consumption ◽  
The Impact ◽  
Moderating Role

Abstract Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors influencing consumer’s intention to purchase organic food. The purpose of this study is to asses the impact of subjective and personal norms on consumer attitude toward buying organic food. Moreover, this study aims to explore the moderating role of contextual factors - product knowledge and consumer scepticism on the norms- attitude link. Data were collected through an online survey on a sample of 212 organic food buyers in Bosnia and Herzegovina. Moderated regression analysis was used to test the hypothesized relations between the constructs of interest. Findings indicate the subjective and personal norms are positively and significantly related to consumer attitude toward organic food purchases. Also, our findings revealed that product knowledge strengthens the subjective norms-attitude relationship, while consumer scepticism toward organic food claims weakens the subjective norms-attitude link. This study informs producers, marketers, and policy-makers about the relative importance of norms, scepticism, and knowledge in the context of organic food consumption.

Consumer segments in organic foods market

2014 ◽  
Vol 31 (4) ◽  
pp. 263-277 ◽  
Author(s):  
V. Aslihan Nasir ◽  
Fahri Karakaya
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Socially Responsible ◽  
Market Segments ◽  
Organic Foods ◽  
Content Type ◽  
Responsible Consumption ◽  
Socially Responsible Consumption ◽  
Organic Food Consumption ◽  
And Behavior

Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility and values and lifestyles. Design/methodology/approach – A total of 316 consumers were surveyed at supermarkets and malls in one of the largest metropolitan areas of a European city. Findings – The cluster analysis performed indicates that there are three segments based on consumer attitudes toward organic foods: favorable, neutral and unfavorable. The results show that the consumer segment with more favorable attitudes toward organic foods exhibits higher levels of health orientation and socially responsible consumption behavior when compared to other segments. Practical implications – It important for marketers to understand organic foods market segments so that they can target them with the appropriate marketing mix. For this reason, we attempt to identify consumer segments based on their attitudes and behavior concerning organic foods. In doing so, we examine the profiles of consumers in each organic food market segment and their attitudes toward organic food consumption. Originality/value – Organic food consumption is growing at a fast pace despite economic problems around the world. This study has identified three market segments (consumer profiles) with different attitudes and behavior towards organic foods.

Sign in / Sign up

Export Citation Format

Share Document