PERSONNEL TRAINING AS AN EFFECTIVE TOOL OF ORGANIZATIONAL DEVELOPMENT

The article examines the importance of organizational development to ensure competitiveness: increasing the ability of the organization to adapt to changing environmental conditions; updating the management system, organizational structure and culture; setting current goals, introduction of new technologies and methods of work in operational activities and management; creation of new structural units of the organization. Adaptation of domestic business to the rapid pace of market changes requires effective systematic implementation of a set of actions on strategic management based on business models, innovation management and marketing communications. Emphasis is placed on the main goal of development – to accelerate the process of adaptation to market changes. A balanced model of organizational development based on the education system is proposed, which includes: research of market demand and consumer values; consolidation of the business model in strategic management; audit of human resources; formation of a system of training according to the project of skills; introduction of a structural component of change management based on strategic leadership. The basis of organizational development is: ranking of staff values; introduction of systematic training; formation of a microclimate of mutual assistance in teams; timely informing staff about changes in market factors that will affect the implementation of organizational change; increased material support at the level of strategic management of individual work of operational level managers. The risks of using a balanced learning system within the selected business model are: increasing the ambitions of staff with the development of skills and changing life priorities; the difficulty of directly assessing the effectiveness of learning outcomes; preparation of educational personality-oriented programs. Measures to minimize the risks of implementing a balanced learning system are: teamwork; formation of a structural subdivision of coaches; concluding long-term agreements for certain training programs; motivation systems.

DETERMINANTS OF CONSCIOUS CONSUMER DEMAND FOR ON ECOLOGICAL FOODSTUFFS

The consumer behavior study area mixes elements from economics, psychology, and social anthropology to understand the buyer decision-making process. The interest for environmental friendly behavior and its impacts on consumer patterns, including the issue of buying eco-food. The buying eco-products have become a focus of attention for government, business and community activists. Conscious consumption is defined by consumer choice based on knowledge about social, environmental, and political implications. It is a study about products, services, business activities, production processes, disposal options, and socially and environmentally responsible decisions. Conscious consumer behavior reduces environmental pollution, leads to a healthy lifestyle, increasing demand for environmentally friendly products. The purpose of the article is to evaluate the determinants of organic food demand. Also, in the paper, we identify market development perspectives in the context of conscious consumption. The study identifies consumers’ motives to buy organic food. There are some reasons why people buy this food. First, this food has better quality. Second, this food cares about the health and the environment’s state. The most of the respondents increase the consumption of organic food because of its availability. It is a positive trend to purchase vegetables, fruits, grains, meat, meat products, and eggs. Some obstacles keep people from buying organic food: high prices, lack of confidence in getting raw materials, availability of cheap products, consumer income. Economic factors define the lifestyle of buyers, their preferences, frequency of purchases, and market choices. We should take into account such factors. When the business supplies raw materials and products, the market of organic food products will perform and develop. The production of ecological products will have greater labor intensity and lower efficiency compared to other agriculture products. That leads to higher prices for manufactured products. Conscious consumers understand this and purchase organic products to support the green market. The choice to buy eco-products develops the environmental consciousness of the consumer.

TOOLS OF CLUSTER POLICY IMPLEMENTATION

The article considers the current tools for the implementation of cluster policy in Ukraine, taking into account the practice and experience of European countries. The relationship between cluster policies and tools for their implementation at the national, regional and local levels has been studied. It is substantiated that modern attempts to develop and implement cluster policy at different levels in Ukraine are dissonant, fragmentary and have a more declarative than applied content. This is evidenced by the lack of appropriate legislation at the national level and distortions in defining “reasonable specialization” of regions, lack of effective communication, financial donations, mechanisms and tools for promoting and implementing cluster policies in both regions and the state as a whole. Given the above, we will focus the plane of the problem field on the main vectors of integrated cluster policy in Ukraine: tools and programs at the cluster level; tools and programs at the regional level; national policies and strategies that define sectoral priorities and directions of development and are directly related to cluster development (industrial policy, innovation, export, digital), as well as national regional development policy). Mechanisms that determine the general economic course and conditions, primarily tax, financial and organizational instruments. The study of tools for the implementation of cluster policies at different levels has convincingly demonstrated the need for their comprehensive interaction within a single national cluster development strategy. It is thanks to the purposeful policy of promoting the development of clusters in Ukraine that it is possible to develop supply chains of goods and services with their further integration into European value chains; to implement research and innovation strategies of smart specialization in the regions; to solve problems of ecology and efficient use of resources by introduction of ecological innovations, eco-industrial clusters and parks; to equalize socio-economic distortions in the development of sectors of the economic system.

POTENTIAL AND PROSPECTS OF THE DEVELOPMENT OF THE TRANSPORT INDUSTRY OF UKRAINE

In the article considered the current state of the transport industry of Ukraine. The existing strategic direction of development of the transport industry is analyzed on the basis of the document "National Transport Strategy of Ukraine for the period up to 2030". Determined main measures and directions of strategic development of the transport sector of Ukraine. Analyzed world recognition of the transport industry of Ukraine on the basis of the logistics efficiency index (LPI - logistics performance index) of the World Bank. Carried out analysis of the LPI indicator and its elements influencing the calculated value of the logistics efficiency index. The effective values of the logistics efficiency index and its elements are grouped according to the research conducted in 2007, 2010, 2012, 2014, 2016, and 2018 in relation to Ukraine. Researched index of logistics efficiency as a tool for measuring the rating position of the transport industry development among the world countries. Identified main directions and prospects of development of the transport sector of Ukraine in order to achieve the goals in accordance with the strategic document for the development of the transport sector of Ukraine "National Transport Strategy of Ukraine for the period up to 2030". A methodological approach to the statistical calculation of the Logistics Performance Index and its application as an adequate tool for measuring the level of logistics development in different countries is proposed by the World Bank. Increasing the efficiency and competitiveness of the transport sector is an important element for improving the legal mechanism of public-private partnership, strengthening cooperation between the state and the private sector, public authorities, and local governments, carrying out necessary reforms, including decentralization, especially through coordinated initiatives of state policy. Implementation of the National Transport Strategy of Ukraine for the period up to 2030 will provide a solid foundation for sustainable development of the transport sector and the creation of a free and competitive market for transport services.

ANALYSIS DEVELOPMENT OF AGRICULTURAL ENTERPRISES OF ECONOMIC-MATHEMATICAL METHODS USING

The article deals with the problems of the regional development strategy, which primarily should be aimed at increasing the soil fertility in Ukraine. Suggested concept of innovation-investment development of agriculture, which is based on the objective necessity of providing agricultural enterprises in future with investments taking into account the state of their development, the most complete use of internal opportunities and adaptation to changes in the external environment. The economic-mathematical model for setting the prospects of agricultural production development has been developed. To substantiate the development of agricultural enterprises of different types of production prospects, the task matrix includes data on production and financial activities which was collected on the basis of typical agricultural enterprises. These enterprises data was determined on the basis of processing of statistical information on agrarian formations of a certain region. The proposed economic-mathematical model of the problem is designed in such way that it is possible to introduce other variants for the determined situations, by making minor changes in the limitations of its matrix. It gives opportunities to set the need for investments for the goal achievement with the maximum predicted profit by enterprises of each separate production type and in the whole region of enterprises which are engaged in the production of agricultural products. The solution of the problem by this model will enable to determine in each production type of agricultural enterprises such a sectoral structure of production, which gives the opportunity to obtain maximum profits and the minimum terms of return on investment. Developed activities at the stage of practical realization and commercialization of innovations allow increasing income of the agricultural enterprises from the cattle breeding and plant growing sectors, to organize their own production of the required amount of cultures to ensure optimum forage production beef cattle and dairy direction, to preserve quality characteristics of cultivated of soils.

FORMING OF THE MECHANISM OF THE ENTERPRISE’S MARKET CAPITALIZATION FOR ACHIEVEMENT OF ITS MAIN GOALS OF INVESTMENT ACTIVITY

The article summarizes arguments and counterarguments in the framework of scientific discussion on the formation of a mechanism for managing the market capitalization of an enterprise from the point of view of achieving its established investment goals. The main goal of the research is to create a new approach to the formation of the mentioned mechanism, which was implemented through a critical analysis of the modern scientific publications within the topic. A detailed analysis of the internal structure of the enterprise’s market capitalization management mechanism allowed to define its main components list which includes: a main goal of the mechanism (which is related to enterprise’s value maximization), management methods (financial, administrative, legal), principles (purposefulness, planning, competence, disciplines, incentives, hierarchy), tools (business valuation, financial analysis, benchmarking), subjects, objects, management factors (improving of financial, administrative or production system) and result (which is measured by enterprise’s market capitalization dynamics). Also, it was revealed that there’s a connection between internal components of enterprise’s market capitalization management mechanism and external factors, which can be microeconomic (are under direct enterprise’s influence) or macroeconomic (can’t be influenced from an enterprise’s side). Having summarized the main goals of an enterprise’s investment strategy, three main groups of the goals were selected to reveal the existence of a direct relationship between formation of a mechanism for managing the market capitalization of an enterprise and its main goals of investment activity. First one is related to improvement of enterprise’s value (based on changes in capital), second is related to level of enterprise’s profitability, and third is defined with achieving a positive social effect. The study empirically confirms and theoretically proves that the expression of the effectiveness of the market capitalization management mechanism of an enterprise is a direct identification of the achievement of the goals of its investment strategy.

FORMATION FEATURES OF INVESTMENT POTENTIAL INDICATORS OF TOURISM AS AN ECONOMIC REALM

The article considers the main indicators that form an image of the investment potential of tourism. These indicators are characterized taking into account two aspects: economic and tourism, inasmuch as tourism is a component of the national economy, but as an industry has its own specific features and differences that require special attention. The economic performance provides the analysis of economic indicators of the region as a whole, the tourist performance is necessary to define the local tourist potential: natural resources, establishments of service industry, indicators of demand for tourist services and other. We have suggested a system of indicators that are decisive in characterizing the investment potential of the tourism industry of the regions, which will make it possible in the future to compile a rating of regions using these indicators according to investment attractiveness and potential of the tourism industry, namely the following indicators: financial resources, labor, production, capacity index number of tourism flows, indicators of demand and supply of tourist services, tourists who have visited the region, the number of tour days according to the holiday packages implemented, the number of tourism entities, numbers, available places, available tourism resources, tourism efficiency and indicators of economic importance of tourism development for the country in general. Rating is based on a quantitative assessment of synthetic (generalized) indicators. Each synthetic indicator of a particular industry and the region is constructed based on a set of analytical indicators making a part of them that in the future will make it possible to form a unified integrated indicator that characterizes the investment potential of the region. Besides, we have developed the scheme of stages to rate the regions according to the indicator of investment attractiveness and assessment of investment potential of the region according to various indicators. Subsequently these indicators will make it possible to forecast particular actions for investment support of the region or the studied industry, as well as their rating according to the degree of attractiveness and possible construction of a map with investment-attractive region.

SHEWHART’S CONTROL CHARTS IN THE STATE MANAGEMENT OF ECONOMIC SECURITY

The low level of Ukraine’s economic security indicates the imperfection of the public administration system. Correlation analysis has shown that economic growth is the dominant condition for social goals achieving of sustainable development. Therefore, the methodological basis for the development of effective measures of public administration of economic security is the provisions of the theory of sustainable development. The foundation of the sustainable development theory is the synergetic principles of self-organization of systems, in particular, the chaos theory. The turbulence of the trajectory of the country’s economic system makes it susceptible to management in the context of unforeseen events («black swans») and economic crises, provoked by medium-long cycles. Today, the COVID-19 pandemic can serve as an example of the «Black Swan» event for the economic systems of the global world. Therefore, the strategic task of public administration in times of chaos should be to maintain the homeostatic balance of the economic system while simultaneously finding new alternatives (attractors) for its sustainable development. To diagnose the economic system state by the level of security (homeostasis) the threshold (permissible, stable) limits of the values of indicators are fundamental, to characterize the level of protection of national economic interests. In domestic practice, to define safety indicator thresholds are used primarily heuristic methods, which based on the expert’s experience and intuition. The subjectivity inherent in heuristic methods does not exclude fundamental errors in the state diagnosis of the economic system by safety level. To prevent subjectivity, it is suggested to use Shewhart’s control charts. The Shewhart’s theory largely corresponds to the basic provisions of the theories of Sustainable Development and the Black Swan. To identify periods of «chaos» and «order» (an unruly and manageable management process) of the development trajectory of the socio-economic system, it is advisable to use combined XmR-chart. The article provides an example of the interpretation of the build XmR-map results for analyzing the manageability of the process of ensuring the Ukraine’s economic security during 1990-2019 years.

MAIN DIRECTIONS IN THE PUBLISHING AND POLYGRAPHIC COMPLEX

The article reveals the main issues related to the management of publishing and printing companies in the current conditions of economic development. The enterprises of the publishing and printing complex are considered as objects of investment. The basic functions of management, such as planning, organization, motivation, analysis, control are defined. Modern enterprises, which meet the needs of consumers and meet their economic interests, along with the classic tasks perform a number of socially significant functions that do not provide direct capitalization, but become a prerequisite for competitiveness. Thus, the implementation of social projects requires additional costs and is not for profit, adherence to the principles of green economy does not always have an economic benefit for the company, but requires investment. In this way, the management of enterprises becomes more open, externally oriented, and the focus shifts from the economic purpose of functioning to the social mission of the business entity. This fully corresponds to the enterprises of the publishing and printing industry, which is not a priority sector of the national economy, but is attractive to investors as one that is associated with the formation, use, development of intellectual capital. We analyzed the general management methods used in publishing and printing companies, the results of which established a number of features. Economic management methods are more developed in medium-sized enterprises, which in their work are guided by the provisions on bonuses. The payment of bonuses in small businesses is unsystematic due to the unstable amount of funding, and depends on the decision of the head of the distribution of funds between different areas of development, which negatively affects the motivation to work. At the same time, to increase the level of social protection of workers, printing companies are introducing an hourly form of wages for workers, which helps to stabilize wages in underemployment. To ensure the competitiveness of printing production, it is advisable to ensure the efficiency of production by improving operational and calendar planning, the use of parallel or combined cycle, automation of orders, improving quality control in preparation for printing, development of logistics capacity, focus on high level of services.

PRIORITIES AND CHALLENGES OF INTRODUCTION OF DIGITAL INNOVATIONS IN THE FIELD OF FINANCIAL SERVICES

The paper emphasizes that the transition to a digital economy is a reality dictated by time. The economy continues to grow at an incredible rate due to its ability to collect, use and analyze vast amounts of digital data. The advantages of digitalization are considered, which provide, first of all, numerous multiplier effects of digitalization, when all financial and production processes are included in a single information space. Over the last year, the vectors of e-commerce and banking, telecommunications, IT security, and other digital online tools have accelerated significantly. The real state of affairs shows that digital technology-based solutions are more efficient than traditional ones. The constant acceleration of digital trends will encourage investment not only in direct fintech projects, but also in technologies such as cybersecurity, fraud prevention and digital identity management. At the same time, in general, among the main risks and threats of digitalization, scientists include: the possibility of concentrating power in the market and strengthening monopolies; capture of new markets by transnational corporations; destabilization of the monetary system; growing dependence on leading companies in the field of information and communication technologies. At the same time, the fear of the dangers of digitalization has recently increased markedly. Most companies fear technological innovation due to the rise of cyber incidents. In the era of systemic interactions, digital technologies have a significant impact on social, ethical, legal and economic factors, so it is necessary to anticipate the possibility of maximizing the positive effects of technology and minimize the negative. New challenges can be used to destroy security and breach privacy. Given the fundamental difference between financial innovations and other types, the issues of nature, types, risks and limitations and challenges of implementing innovations in the field of financial services are considered. The paper considers extremely important issues of promoting the digital transformation of technological development for the insurance industry.