Applying relationship theories to web site design: development and validation of a site-communality scale

2009 ◽  
Vol 19 (4) ◽  
pp. 413-435 ◽  
Author(s):  
Daniel Tomiuk ◽  
Alain Pinsonneault
2013 ◽  
Vol 15 ◽  
Author(s):  
Rose Helens-Hart

Television programs are increasingly paired with interactive media platforms in attempts to reach fragmented audiences though a medium where millions are now seeking entertainment—the Internet. Programs' online presences are cultivated and promoted by paid staffers and unpaid fan laborers. Producers monetize fan activity by guiding its form on their sites. Utilizing the concepts of sticky and spreadable media, an analysis of the Comedy Central show Tosh.0 Web site demonstrates how producers can promote particular types of interactivity through the content and architecture of a multimodal Web site. By designing a site that centralizes the use of popular social media, the producers of Tosh.0 concentrate fans and benefit from their creative labor. Furthermore, this study serves as a test for the scope and usefulness of the concepts of sticky and spreadable media in revealing strategic Web site design that encourages specific types of user participation.


Author(s):  
Zheng Song ◽  
Thomas J. Howard ◽  
Sofiane Achiche ◽  
Ali G. Özkil

Capturing users’ needs is critical in web site design. However, a lot of attention has been paid to enhance the functionality and usability, whereas much less consideration has been given to satisfy the emotional needs of users, which is also important to a successful design. This paper explores a methodology based on Kansei Engineering, which was significant used in product and industrial design but not quite been adopted in the IT field, in order to discover implicit emotional needs of users toward web site and transform them into design details. Survey, interview techniques and statistical methods were performed in this paper. A prototype web site was developed based on the Kansei study results integrated with technical expertise and practical considerations. The results showed that the Kansei Engineering methodology, in this paper, played a significant role in web site design in terms of satisfying the emotional needs of users.


2005 ◽  
Vol 18 (4) ◽  
pp. 62-80 ◽  
Author(s):  
Monideepa Tarafdar ◽  
Jie ("Jennifer") Zhang

2009 ◽  
Vol 5 (4) ◽  
pp. 39-54 ◽  
Author(s):  
Pradeep Korgaonkar ◽  
Bay O’Leary ◽  
Ronnie Silverblatt

This study was conducted to help understand the factors involved in building a successful website. A national survey of professionals in the areas of Web site design and development were contacted. Based on past published writings in the literature eight factors were identified as critical to the success of website functionality. The factors that are consistently posited in the literature are: 1) Entertainment and Visual Appeal, 2) Reliability, 3) Cost Reductions Attained, 4) Back-End Processes Enabled, 5) Personalization, 6) Information Quality, 7) User Empowerment, and 8) Privacy/Security. Study results are based on the analysis of 349 responses and provide support for the research hypotheses.


Author(s):  
Kirk St.Amant

The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations related to visual design. For this reason, a mechanism that examines such expectations can facilitate international e-marketing success. This chapter proposes a methodology marketers and design firms can use to address cultural expectations in relation to Web site design. By using this method, individuals can increase the chances that e-marketing materials will meet with success in the global marketplace.


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