Analyzing the Influence of Web Site Design Parameters on Web Site Usability

2005 ◽  
Vol 18 (4) ◽  
pp. 62-80 ◽  
Author(s):  
Monideepa Tarafdar ◽  
Jie ("Jennifer") Zhang
Keyword(s):  
Web Site ◽  
Design Parameters ◽  
Web Site Design ◽  
Site Design

Analyzing the Influence of Web Site Design Parameters on Web Site Usability

2008 ◽  
pp. 3525-3541
Author(s):  
Monideepa Tarafdar ◽  
Jie ("Jennifer") Zhang
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Point Of View ◽  
Design Parameters ◽  
Task Completion ◽  
Design Strategies ◽  
Web Site Design ◽  
Site Design ◽  
Design Characteristics ◽  
Financial Impacts

Web site usability is concerned with how easy and intuitive it is for individuals to learn to use and interact with a Web site. It is a measure of the quality of a Web site’s presence, as perceived by users. The usability of Web sites is important, because high usability is associated with a positive attitude toward the Web site and results in higher online transactions. Poorly designed Web sites with low usability, on the other hand, lead to negative financial impacts. Existing approaches to Web site usability include measurement and tracking of parameters, such as response time and task completion time, and software engineering approaches that specify general usability guidelines and common practices during software development. This paper analyzes usability from the point of view of Web site design parameters. An analysis of usability and other design characteristics of 200 Web sites of different kinds revealed that design aspects, such as information content, ease of navigation, download delay, and Web site availability positively influence usability. Web site security and customization were not found to influence usability. The paper explains these results and suggests design strategies for increasing Web site usability.

Understanding Web Site Usability

2011 ◽  
pp. 271-293
Author(s):  
Monideepa Tarafdar ◽  
Jie (Jennifer) Zhang
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Point Of View ◽  
Design Parameters ◽  
Task Completion ◽  
Design Strategies ◽  
Web Site Design ◽  
Site Design ◽  
Design Characteristics ◽  
Financial Impacts

Web site usability is concerned with how easy and intuitive it is for individuals to presence, as perceived by users. The usability of Web sites is important because high usability is associated with a positive attitude and greater trust towards the Web site. Poorly designed Web sites with low usability lead to negative financial impacts. Existing approaches to Web site usability include measurement and tracking of parameters such as response time and task completion time, and software engineering approaches that specify general usability guidelines and common practices during software development. This chapter analyzes usability from the point of view of Web site design parameters. An analysis of usability and other design characteristics of 200 Web sites of different kinds revealed that design aspects such as information content, ease of navigation, download delay, and Web site availability positively influence usability. Web site security and customization were not found to influence usability. The chapter explains these results and suggests design strategies for increasing Web site usability.

Kansei Engineering and Web Site Design

2012 ◽  
Author(s):  
Zheng Song ◽  
Thomas J. Howard ◽  
Sofiane Achiche ◽  
Ali G. Özkil
Keyword(s):  
Statistical Methods ◽  
Significant Role ◽  
Web Site ◽  
Technical Expertise ◽  
Kansei Engineering ◽  
Emotional Needs ◽  
Web Site Design ◽  
Study Results ◽  
Successful Design ◽  
Site Design

Capturing users’ needs is critical in web site design. However, a lot of attention has been paid to enhance the functionality and usability, whereas much less consideration has been given to satisfy the emotional needs of users, which is also important to a successful design. This paper explores a methodology based on Kansei Engineering, which was significant used in product and industrial design but not quite been adopted in the IT field, in order to discover implicit emotional needs of users toward web site and transform them into design details. Survey, interview techniques and statistical methods were performed in this paper. A prototype web site was developed based on the Kansei study results integrated with technical expertise and practical considerations. The results showed that the Kansei Engineering methodology, in this paper, played a significant role in web site design in terms of satisfying the emotional needs of users.

Critical Factors to Successful Website Development

2009 ◽  
Vol 5 (4) ◽  
pp. 39-54 ◽  
Author(s):  
Pradeep Korgaonkar ◽  
Bay O’Leary ◽  
Ronnie Silverblatt
Keyword(s):  
National Survey ◽  
Web Site ◽  
Information Quality ◽  
Critical Factors ◽  
Web Site Design ◽  
Website Development ◽  
Study Results ◽  
Cost Reductions ◽  
Site Design ◽  
Security Study

This study was conducted to help understand the factors involved in building a successful website. A national survey of professionals in the areas of Web site design and development were contacted. Based on past published writings in the literature eight factors were identified as critical to the success of website functionality. The factors that are consistently posited in the literature are: 1) Entertainment and Visual Appeal, 2) Reliability, 3) Cost Reductions Attained, 4) Back-End Processes Enabled, 5) Personalization, 6) Information Quality, 7) User Empowerment, and 8) Privacy/Security. Study results are based on the analysis of 349 responses and provide support for the research hypotheses.

A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials

2005 ◽  
pp. 297-322
Author(s):  
Kirk St.Amant
Keyword(s):  
Web Site ◽  
International Markets ◽  
Visual Design ◽  
The Internet ◽  
Web Site Design ◽  
Global Marketplace ◽  
Cultural Expectations ◽  
Site Design ◽  
Marketing Materials ◽  
Design Firms

The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations related to visual design. For this reason, a mechanism that examines such expectations can facilitate international e-marketing success. This chapter proposes a methodology marketers and design firms can use to address cultural expectations in relation to Web site design. By using this method, individuals can increase the chances that e-marketing materials will meet with success in the global marketplace.

Web Design Concept

2009 ◽  
pp. 1545-1550
Author(s):  
Ginger Rosenkrans
Keyword(s):  
United States ◽  
Web Site ◽  
Online Advertising ◽  
Web Design ◽  
The United States ◽  
The Internet ◽  
Web Site Design ◽  
Site Design ◽  
Page Design ◽  
Media Mix

In 2005, the Internet became available to one billion people worldwide with about 845 million people using it regularly (Emarketer, 2006). The United States has one of the largest Internet populations with 175.4 million online users (Weisman, 2006). It is estimated the Internet is used by 80% of advertisers and it is projected that 90% of them will adopt the Internet for advertising by 2008. Effective Web site design is essential in online advertising and in attracting and maintaining consumers’ interest. Many organizations include a Web site as part of their advertising and media mix (Arens, 2006; Geissler, Zinkham, & Watson, 2006). Web design experts assert that interface features and designs influence a site’s traffic and sales. Although there are no definite guidelines for successful Web site designs, some important constructs related to effectiveness are (1) page design, (2) navigation, (3) color usage, (4) graphics and typeface, (5) content, and (6) online advertising (Arens, 2006; Kovarik, 2002; Song & Zahedi, 2005; Van Duyne, Landay, & Hong, 2003).

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