Sex Roles and Perceptions of Femininity and Masculinity of Hispanic Women: A Review of the Literature

1987 ◽  
Vol 11 (4) ◽  
pp. 409-425 ◽  
Author(s):  
Ena Vazquez-Nuttall ◽  
Ivonne Romero-Garcia ◽  
Brunilda De Leon

This article evaluates the research conducted on sex roles and perceptions of femininity and masculinity of Hispanic women. It begins with a critical review of early social and anthropological studies in which the roles of Hispanic women before the advent of the women's movement in the 1960s are described. The paper continues with more recent psychosocial studies that question the traditional portrayal of male-female roles and allocation of power in Hispanic families. Finally, the studies on Hispanics that measure the psychological dimension of femininity and masculinity are reviewed and summarized in a table including authors, sample, methodology and results.

2016 ◽  
Vol 11 (4) ◽  
pp. 230-240 ◽  
Author(s):  
Salomao Queiroz ◽  
Helenilton Alves ◽  
Gleysson Assis ◽  
Thalita Conceicao ◽  
Adriano Germano ◽  
...  

2012 ◽  
Vol 40 (7) ◽  
pp. 1057-1064 ◽  
Author(s):  
Wen Chang ◽  
Chen Chang ◽  
Qianpin Li

The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a firm's relationship with its customers. Assessment of CLV is especially important for firms in implementing customer-oriented services. In this paper we provide a critical review of the literature on the development process and applications of CLV.


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