scholarly journals Can a Knowledge Sanctuary also be an Economic Engine? The Marketization of Higher Education as Institutional Boundary Work

2012 ◽  
Vol 6 (3) ◽  
pp. 205-218 ◽  
Author(s):  
Daniel H. Nickolai ◽  
Steve G. Hoffman ◽  
Mary Nell Trautner
Keyword(s):  
Higher Education ◽  
Boundary Work ◽  
Marketization Of Higher Education

scholarly journals Links Between Finance and University Organization: Comparative Analysis Spanish University

2004 ◽  
Vol 12 ◽  
pp. 63
Author(s):  
Sara Fernández López
Keyword(s):  
Higher Education ◽  
Quality Evaluation ◽  
Economic Policies ◽  
Societal Needs ◽  
Institutional Differences ◽  
Marketization Of Higher Education ◽  
Spanish Universities ◽  
Higher Education Organizations ◽  
National Governments ◽  
Market Strategies

Over the last two decades serious problems have arisen in the modus operandi of higher education institutions. Some national governments are trying to solve them through policies to introduce or further promote market strategies in the management of the higher education organizations. The outcomes of these measures are not known yet but it seems that the marketization of higher education is inevitable. Spanish universities are not an exception in this process although it has been slow in comparison with other institutions in Europe; during the 1990s funding through contract-programs or quality evaluation was introduced in order to promote the move towards a better covering of societal needs. In December, 2001, the Organic Law for the Universities was enacted with the explicit purpose of enhancing institutional differences and the consequent competition among institutions. This article discusses the degree of marketization of Spanish universities and compares such processes with the changes occurring in the Netherlands. For this comparison economic policies and universities? degrees of autonomy are specially considered.

scholarly journals Academic Freedom: A Realistic Appraisal

2015 ◽  
Author(s):  
Philip Altbach
Keyword(s):  
Higher Education ◽  
Academic Freedom ◽  
Knowledge Economy ◽  
Global Climate ◽  
The Internet ◽  
Global Knowledge ◽  
Almost Everywhere ◽  
Marketization Of Higher Education ◽  
Realistic Appraisal

Problems concerning academic freedom exist almost everywhere—created by changing academic realities, political pressures, growing commercialization and marketization of higher education, or legal pressures. The purpose of this article is to argue that academic freedom needs to be carefully defined so that it can be defended in the global climate of complexity. A new, and probably more delimited, understanding of academic freedom is needed in the age of the Internet and the global knowledge economy.

scholarly journals The Marketization of Higher Education Discourse: A Genre Analysis of University Website Homepages in China

2017 ◽  
Vol 7 (3) ◽  
pp. 64 ◽  
Author(s):  
Tongtong ZHANG
Keyword(s):  
Higher Education ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Prospective Students ◽  
Conversational Discourse ◽  
Discursive Strategies ◽  
Education Market ◽  
Marketization Of Higher Education ◽  
Higher Education Market ◽  
Education Discourse

The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher education discourse. By applying the Critical Discourse Analysis (CDA) and genre analytical approach, this article describes the generic characteristics of the “About Us” section in five university website homepages, analyzing the structural organization, rhetorical moves, communicative purposes as well as the discursive strategies used in the text. Research shows that authoritative discourse forms the key note in this genre, a reflection of the centralized operation of Chinese universities. Meanwhile, the existence of conversational discourse reveals the university’s endeavor to establish a friendly relationship with the prospective students. Furthermore, promotional elements in terms of both contents and linguistic choices have been employed to help construct a positive image of universities to stand out in the stiff competition in today’s higher education market in China.

scholarly journals The Choreography of Talent Development in Higher Education

2018 ◽  
Vol 9 (1) ◽  
pp. 40 ◽  
Author(s):  
Fahdia Khalid
Keyword(s):  
Higher Education ◽  
Professional Development ◽  
Staff Development ◽  
Human Resources ◽  
Talent Development ◽  
Education Institution ◽  
Cultural Transformation ◽  
Academic Leadership ◽  
Marketization Of Higher Education ◽  
Knowledge Intensive

Higher Education Institutions (HEIs) are undergoing financial, structural and cultural transformation. With the marketization of higher education, ‘war for talent’ is also gaining momentum. As bars are raised on evaluating academics’ performance, the human resources and academic leadership need to rethink their approach to talent identification, development, and deployment. The staff development function needs some adaptations to sustain in this knowledge-intensive industry. In the light of literature review and professional reflection, I argue academics as ‘the talent’ for any higher education institution. This paper discusses talent development in higher education and advocates ‘an exclusive’ approach to their professional development. It unpacks the three levels of HEIs talent development needs and presents a framework to meet them. The paper also elaborates on the interventions that are favourable for the fulfilment of academics’ and institution’s talent development needs. It finally proposes areas for further research.

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