Emerging Market Footholds and Knowledge: An Examination of New Product Launch Performance

2020 ◽  
Vol 41 (1) ◽  
pp. 31-53
Author(s):  
Matthew T. Jenkins ◽  
Christopher W. Craighead ◽  
Mary C. Holcomb ◽  
Timothy P. Munyon ◽  
David J. Ketchen ◽  
...  
Keyword(s):  
Emerging Market ◽  
New Product ◽  
Product Launch ◽  
New Product Launch

New Product Launch and Firm Value: Focusing on the Chipset Industry

2021 ◽  
Vol 36 (3) ◽  
pp. 25-47
Author(s):  
Jin Woo Jung ◽  
Taewan Kim
Keyword(s):  
Firm Value ◽  
New Product ◽  
Product Launch ◽  
New Product Launch

New Product Launch Strategy for Network Effects Products

2003 ◽  
Vol 31 (3) ◽  
pp. 241-255 ◽  
Author(s):  
Yikuan Lee ◽  
Gina Colarelli O'Connor
Keyword(s):  
Network Effects ◽  
New Product ◽  
Product Launch ◽  
New Product Launch ◽  
Launch Strategy

Cerenity Sanitizer: Marketing Research for New Product Launch (B)

2014 ◽  
pp. 1-21
Author(s):  
Anand Kumar Jaiswal ◽  
Sachin Kumar Singh ◽  
A Manu
Keyword(s):  
Quantitative Research ◽  
Research Team ◽  
Research Study ◽  
Marketing Research ◽  
New Product ◽  
Product Launch ◽  
Quantitative Research Methods ◽  
Toilet Seat ◽  
Quantitative Marketing ◽  
New Product Launch

The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out quantitative survey and collected the data. It applied various quantitative research methods such as factor analysis, multiple regression, cluster analysis and conjoint analysis for analysis the collected and drawing managerial inferences.

Relevance of salespeople profiles: an analysis in an emerging economy

2019 ◽  
Vol 38 (4) ◽  
pp. 433-448
Author(s):  
Luis Arditto ◽  
Jesus Cambra-Fierro ◽  
Ana Olavarría ◽  
Rosario Vazquez-Carrasco
Keyword(s):  
New Product ◽  
Emerging Economy ◽  
Sales Force ◽  
Structural Equations ◽  
Product Launch ◽  
General Interest ◽  
Retail Sector ◽  
Content Type ◽  
New Product Launch ◽  
The Impact

Purpose The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales outcomes. An emerging economy context is taken as a reference. Design/methodology/approach A structural equations model is proposed. The data are based on a sample of retail sector sales managers in Peru. Findings The results indicate that salespeople effort, creativity and degree of MO influence overall sales performance. Salespeople commitment, however, does not have a significant impact. These antecedents are helpful when attempting to understand both the potential success of a new product and sales outcomes. Originality/value There is no evidence to date of studies that simultaneously assess the impact of seller profiles and degree of MO on new product launch success and sales outcomes. This paper breaks new ground in analyzing this phenomenon in the context of an emerging economy. The findings are of general interest both for sales force management and for companies interested in familiarizing themselves with the peculiarities of emerging economies and the potential need to adapt policies to these specific realities.

Determinants of New Product Launch Success in the Pharmaceutical Industry

2015 ◽  
Vol 10 (2) ◽  
pp. 175-189 ◽  
Author(s):  
Minna Matikainen ◽  
Tarja Rajalahti ◽  
Marikki Peltoniemi ◽  
Petri Parvinen ◽  
Anne Juppo
Keyword(s):  
Pharmaceutical Industry ◽  
New Product ◽  
Product Launch ◽  
New Product Launch

IBM AS/400 new product launch process ensures satisfaction

1992 ◽  
Vol 25 (1) ◽  
pp. 22-27 ◽  
Author(s):  
Victor Tang ◽  
Emilio Collar
Keyword(s):  
New Product ◽  
Product Launch ◽  
New Product Launch

scholarly journals Success Factors of New Product Launch: The Case of iPhone Launch

2015 ◽  
Vol 7 (5) ◽  
Author(s):  
Gabriela Capatina ◽  
Florin Draghescu
Keyword(s):  
Success Factors ◽  
New Product ◽  
Product Launch ◽  
New Product Launch

Decision-Maker Morale, Resource Allocation and Commitment in the New Product Launch Phase

2012 ◽  
Vol 2012 (1) ◽  
pp. 17760
Author(s):  
Allard C.R. Van Riel ◽  
Jörg Henseler ◽  
Janjaap Semeijn
Keyword(s):  
Resource Allocation ◽  
Decision Maker ◽  
New Product ◽  
Product Launch ◽  
New Product Launch
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