Modeling consumer satisfaction to identify drivers for liking : An online survey based on images of Habanero pepper ( Capsicum chinense Jacq.)

2021 ◽  
Author(s):  
Claudia Peralta‐Cruz ◽  
Ingrid Mayanin Rodríguez‐Buenfil ◽  
Adán Cabal‐Prieto ◽  
Víctor Daniel Cuervo‐Osorio ◽  
Julio Enrique Oney‐Montalvo ◽  
...  
Keyword(s):  
Consumer Satisfaction ◽  
Online Survey ◽  
Capsicum Chinense ◽  
Habanero Pepper

scholarly journals Isolation and Identification of a Volatile Compound in Habanero Pepper (Capsicum chinense)

2018 ◽  
Vol 67 (10) ◽  
pp. 1219-1225 ◽  
Author(s):  
Yusuke Murakami ◽  
Hisakatsu Iwabuchi ◽  
Manabu Horikawa ◽  
Shoko Mori ◽  
Yukie Ohba ◽  
...  
Keyword(s):  
Volatile Compound ◽  
Capsicum Chinense ◽  
Isolation And Identification ◽  
Habanero Pepper

scholarly journals Agrobacterium tumefaciens-transient genetic transformation of Habanero pepper (Capsicum chinense Jacq.) leaf explants

2010 ◽  
Vol 13 (4) ◽  
Author(s):  
Guadalupe Fabiola Arcos-Ortega ◽  
Rafael Antonio Chan-Kuuk ◽  
Wilma Aracely González-Kantún ◽  
Ramón Souza-Perera ◽  
Yumi Elena Nakazawa-Ueji ◽  
...  
Keyword(s):  
Agrobacterium Tumefaciens ◽  
Genetic Transformation ◽  
Leaf Explants ◽  
Capsicum Chinense ◽  
Habanero Pepper

Examining drivers and outcomes of social media brand engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Civilai Leckie ◽  
Abhishek Dwivedi ◽  
Lester Johnson
Keyword(s):  
Social Media ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Brand Trust ◽  
Consumer Engagement ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Congruence

PurposeThis study empirically examines a set of drivers (i.e. social media involvement, self-brand congruence, firm image and relationship age) of consumers’ social media brand engagement (SMBE), which subsequently influences consumer outcomes (i.e. consumer satisfaction, brand trust and perceived value).Design/methodology/approachData were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model.FindingsFindings indicate that social media involvement, self-brand congruence and firm image are significant drivers of SMBE, while relationship age is not. SMBE subsequently impacts consumer satisfaction, brand trust and perceived value.Research limitations/implicationsThis study contains some limitations associated with cross-sectional research. It does not investigate consumer engagement with other entities (e.g. other commercial brands) through the use of social media.Practical implicationsThese findings call for marketing managers and social media brand managers to pay attention and invest resources in the significant drivers of SMBE. They also provide insights on enhancing SMBE to strengthen consumer–brand relationships.Originality/valueBased on consumer–brand relationship marketing and consumer psychology of brands, this study investigates brand-related relational drivers and outcomes of SMBE, thereby deepening understanding of consumer engagement in digital environments.

Mobile Fashion C2C Apps

2020 ◽  
pp. 126-143
Author(s):  
Rocío Aguilar-Illescas ◽  
Rafael Anaya-Sanchez ◽  
Virginia Alvarez-Frias ◽  
Sebastian Molinillo
Keyword(s):  
Mobile Phones ◽  
Mobile Applications ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Fashion Products ◽  
Using Data

Consumers increasingly prefer to use mobile phones to surf the internet and make purchases. Mobile applications are also being more used in the area of trade between consumers. This study seeks to understand how satisfaction is generated in the context of consumer-to-consumer (C2C) commerce via mobile applications for buying and selling second-hand fashion products (e.g., clothing, accessories). The research model was empirically evaluated using data collected by an online survey and analysed through partial least square structural equation modelling (PLS-SEM). The results show that trust, perceived usefulness and mobility have significant and positive impacts on consumer satisfaction with C2C mobile applications in fashion sales. Conversely, factors such as security, privacy and enjoyment do not have significant influence.

Author response for "Development And Validation Of A Methodology For The Sensometric Characterization Of High Pungency Peppers: Case Of Habanero Pepper ( Capsicum chinense Jacq.)"

2020 ◽  
Author(s):  
Emmanuel de Jesús Ramírez‐Rivera ◽  
Ingrid Mayanin Rodriguez‐Buenfil ◽  
Mirielen Pérez‐Robles ◽  
Julio Enrique Oney‐Montalvo ◽  
Witoon Prinyawiwatkul ◽  
...  
Keyword(s):  
Author Response ◽  
Capsicum Chinense ◽  
Habanero Pepper ◽  
Development And Validation

scholarly journals Progression of the Total and Individual Capsaicinoids Content in the Fruits of Three Different Cultivars of Capsicum chinense Jacq.

Agronomy ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 141 ◽  
Author(s):  
José Olguín-Rojas ◽  
Oreto Fayos ◽  
Lucio Vázquez-León ◽  
Marta Ferreiro-González ◽  
Guadalupe Rodríguez-Jimenes ◽  
...  
Keyword(s):  
Ultra Performance Liquid Chromatography ◽  
High Variability ◽  
Capsicum Chinense ◽  
Ultrasound Assisted Extraction ◽  
Ripening Process ◽  
Development Stages ◽  
Assisted Extraction ◽  
Habanero Pepper ◽  
Ultrasound Assisted

The evolution of individual and total capsaicinoids content in three pepper varieties of Capsicum chinense Jacq. (‘Bode’ (B), ‘Habanero’ (H), and ‘Habanero Roxo’ (Hr)) during fruit ripening was studied. The five major capsaicinoids (nordihydrocapsaicin, capsaicin, dihydrocapsaicin, homocapsaicin, and homodihydrocapsaicin) were extracted using ultrasound-assisted extraction and the extracts were analysed by ultra-performance liquid chromatography with fluorescence detection (UHPLC-Fl). The plants were grown in a glasshouse and sampled every 7 days until over-ripening. As expected, the results indicated that the total capsaicinoids content increases during the ripening of pepper fruits. The maximum contents of capsaicinoids were reached at different fruit development stages depending on the cultivar. The ‘Habanero Roxo’ pepper presented the greatest total capsaicinoids content (3.86 mg g−1 fresh weigh, F.W.), followed by the ‘Habanero’ pepper (1.33 mg g−1 F.W.) and ‘Bode’ pepper (1.00 mg g−1 F.W.). In all the samples, capsaicin represented more than 80% of the total capsaicinoids content. Due to the high variability observed in the evolution of capsaicinoids content over the ripening process, this work intends to contribute to the existing knowledge on this aspect in relation to the quality of peppers.

scholarly journals Contemporary customized clothes using folk motifs

2021 ◽  
Vol 72 (06) ◽  
pp. 632-638
Author(s):  
LILIANA INDRİE ◽  
JOCELYN BELLEMARE ◽  
ZLATIN ZLATEV ◽  
SIMONA TRİPA ◽  
PABLO DİAZ-GARCİA4 ◽  
...  
Keyword(s):  
Mass Customization ◽  
Consumer Satisfaction ◽  
Online Survey ◽  
Extra Effort ◽  
Pca Method ◽  
Fashion Designers

More and more consumers are attracted to fashion brands that make an extra effort to offer them personalized experiences. The unique details, as well as the complexity of the decorative elements of the folk costume inspire the fashion designers to return to the folk motifs, which they reinterpret and resize while integrating them in the contemporary space, offering models adapted to the customers’ tastes, sizes and preferences and at the same time to make mass customization a profitable production. This study addresses the issue of personalizing clothing items with folk motifs. In order to collect information on consumer satisfaction regarding the use of folk motifs in contemporary clothing, an online survey about the clothing available on the market and about personalized clothes with folk motifs was developed and applied. The survey was applied to a number of 548 respondents from Romania, Bulgaria, Canada and Spain. To determine the correlation between the answers to the questions for the four countries and to analyse the answers in each country, the PCA method was used. Based on the answers to the survey, certain motifs from the folk costumes were selected, reinterpreted in a modern way and inserted in two fabric patterns. The fabrics were produced on a Loom Jacquard SMIT Textile GS900.

scholarly journals Determination of the nitrogen requirement for habanero pepper (Capsicum chinense Jacq.)

2015 ◽  
Vol XXI (3) ◽  
pp. 215-227
Author(s):  
Gelacio Alejo-Santiago ◽  
◽  
Gregorio Luna-Esquivel ◽  
Rufo Sánchez-Hernández ◽  
Eduardo Salcedo-Pérez ◽  
...  
Keyword(s):  
Capsicum Chinense ◽  
Nitrogen Requirement ◽  
Habanero Pepper
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