scholarly journals Contemporary customized clothes using folk motifs

2021 ◽  
Vol 72 (06) ◽  
pp. 632-638
Author(s):  
LILIANA INDRİE ◽  
JOCELYN BELLEMARE ◽  
ZLATIN ZLATEV ◽  
SIMONA TRİPA ◽  
PABLO DİAZ-GARCİA4 ◽  
...  
Keyword(s):  
Mass Customization ◽  
Consumer Satisfaction ◽  
Online Survey ◽  
Extra Effort ◽  
Pca Method ◽  
Fashion Designers

More and more consumers are attracted to fashion brands that make an extra effort to offer them personalized experiences. The unique details, as well as the complexity of the decorative elements of the folk costume inspire the fashion designers to return to the folk motifs, which they reinterpret and resize while integrating them in the contemporary space, offering models adapted to the customers’ tastes, sizes and preferences and at the same time to make mass customization a profitable production. This study addresses the issue of personalizing clothing items with folk motifs. In order to collect information on consumer satisfaction regarding the use of folk motifs in contemporary clothing, an online survey about the clothing available on the market and about personalized clothes with folk motifs was developed and applied. The survey was applied to a number of 548 respondents from Romania, Bulgaria, Canada and Spain. To determine the correlation between the answers to the questions for the four countries and to analyse the answers in each country, the PCA method was used. Based on the answers to the survey, certain motifs from the folk costumes were selected, reinterpreted in a modern way and inserted in two fabric patterns. The fabrics were produced on a Loom Jacquard SMIT Textile GS900.

Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Asphat Muposhi ◽  
Brighton Nyagadza ◽  
Chengedzai Mafini
Keyword(s):  
South Africa ◽  
Online Survey ◽  
Emerging Market ◽  
Survey Study ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Study Results ◽  
Sustainable Fashion ◽  
Fashion Designers

PurposeFashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards sustainable fashion. The study was conducted in South Africa, an emerging market known for water scarcity and pollution emanating from the textile industry.Design/methodology/approachA structured questionnaire was used to collect cross-sectional data from a sample of 590 fashion designers using a web-based online survey. Study constructs were drawn from the neutralisation theory and theory of planned behaviour.FindingsStandard multiple regression analysis results identified denial of injury, appeal to higher loyalties and external locus of control as the major rationalisation techniques influencing South African designers' negative attitudes towards sustainable fashion.Research limitations/implicationsResearch was conducted in South Africa where the concept of sustainable fashion is still at developmental stages. The generalisation of the study findings may be enhanced by extending the study to other markets with a fully developed market for sustainable fashion.Practical implicationsThe study results underscore the necessity of reducing social, structural and institutional barriers associated with the adoption of sustainable fashion. This study provides input towards efforts to develop attitude change strategies to stimulate designers to embrace sustainable fashion.Originality/valueThe research study contributes to theory, practice and future research.

E-mass customization: Effects of self-congruity and functional congruity on consumer responses

2016 ◽  
Vol 44 (8) ◽  
pp. 1379-1394 ◽  
Author(s):  
Minjung Park ◽  
Jungmin Yoo
Keyword(s):  
Mass Customization ◽  
Online Survey ◽  
Empirical Support ◽  
Perceived Quality ◽  
Ideal Self ◽  
Self Monitoring ◽  
Consumer Responses ◽  
Online Shoppers ◽  
Functional Congruity ◽  
New Perspective

Following the increasing popularity of mass customization in the online retailing environment, we investigated the effects of self-congruity and functional congruity on consumer responses. Female online shoppers (N = 303) in South Korea participated in an online survey. The results showed that the match between ideal self-concept and the customized product was a strong determinant of emotional product attachment. Functional congruity influenced emotional product attachment and perceived quality, which, in turn, influenced behavioral intentions. We also observed a moderating role of self-monitoring, such that, for high self-monitors ideal congruity influenced emotional product attachment, whereas for low self-monitors functional congruity influenced emotional product attachment and perceived quality. Thus, we provided both empirical support for the effects of ideal congruity and functional congruity on consumer responses in an online mass customization context, and a new perspective for those seeking to enhance the effectiveness of mass customization.

scholarly journals The Social Power of Narcissists in Mass Customization

2021 ◽  
Author(s):  
Johanna Hasenmaile-Aspin ◽  
Emanuel de Bellis ◽  
Andreas Herrmann
Keyword(s):  
Decision Making ◽  
Mass Customization ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Social Power ◽  
Marketing Research ◽  
Research And Practice ◽  
The Social ◽  
Social Product ◽  
Sample Configuration

It has become standard practice for consumers to customize products instead ofchoosing off-the-shelf solutions. A new practice is that consumers can directly share and discuss their customized products with their peers via social product configurators. We examine how the type of communication affects peer decision-making and satisfaction in such configurators. Drawing on research on mass customization, electronic word of mouth, and narcissism, we propose that narcissistic communication is crucial to understanding the effect of a shared configuration. A series of three studies demonstrates that consumers scoring high (vs. low) on narcissism are more likely to share their customized product online as a sample configuration and to use I-centered communication to describe that configuration. Such narcissistic communication makes peers adjust their own customized product to the sample configuration and to evaluate their own product less favorably. These findings suggest that narcissistic communication influences consumers’ decision-making by increasing the likelihood to conform, potentially negatively impacting consumer satisfaction. The social power of narcissists has implications for both marketing research and practice.

Examining drivers and outcomes of social media brand engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Civilai Leckie ◽  
Abhishek Dwivedi ◽  
Lester Johnson
Keyword(s):  
Social Media ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Brand Trust ◽  
Consumer Engagement ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Congruence

PurposeThis study empirically examines a set of drivers (i.e. social media involvement, self-brand congruence, firm image and relationship age) of consumers’ social media brand engagement (SMBE), which subsequently influences consumer outcomes (i.e. consumer satisfaction, brand trust and perceived value).Design/methodology/approachData were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model.FindingsFindings indicate that social media involvement, self-brand congruence and firm image are significant drivers of SMBE, while relationship age is not. SMBE subsequently impacts consumer satisfaction, brand trust and perceived value.Research limitations/implicationsThis study contains some limitations associated with cross-sectional research. It does not investigate consumer engagement with other entities (e.g. other commercial brands) through the use of social media.Practical implicationsThese findings call for marketing managers and social media brand managers to pay attention and invest resources in the significant drivers of SMBE. They also provide insights on enhancing SMBE to strengthen consumer–brand relationships.Originality/valueBased on consumer–brand relationship marketing and consumer psychology of brands, this study investigates brand-related relational drivers and outcomes of SMBE, thereby deepening understanding of consumer engagement in digital environments.

Mobile Fashion C2C Apps

2020 ◽  
pp. 126-143
Author(s):  
Rocío Aguilar-Illescas ◽  
Rafael Anaya-Sanchez ◽  
Virginia Alvarez-Frias ◽  
Sebastian Molinillo
Keyword(s):  
Mobile Phones ◽  
Mobile Applications ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Fashion Products ◽  
Using Data

Consumers increasingly prefer to use mobile phones to surf the internet and make purchases. Mobile applications are also being more used in the area of trade between consumers. This study seeks to understand how satisfaction is generated in the context of consumer-to-consumer (C2C) commerce via mobile applications for buying and selling second-hand fashion products (e.g., clothing, accessories). The research model was empirically evaluated using data collected by an online survey and analysed through partial least square structural equation modelling (PLS-SEM). The results show that trust, perceived usefulness and mobility have significant and positive impacts on consumer satisfaction with C2C mobile applications in fashion sales. Conversely, factors such as security, privacy and enjoyment do not have significant influence.

scholarly journals The Influence of Satisfaction toward Loyalty of Adolescent Consumers Mujigae Resto in Bogor City

2020 ◽  
Vol 5 (1) ◽  
pp. 1-15
Author(s):  
Fidaa Nafiisah ◽  
Moh Djemdjem Djamaludin
Keyword(s):  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Cross Sectional Study ◽  
Equation Modeling ◽  
Survey Method ◽  
Cross Sectional ◽  
Korean Wave

As the globally popularity of South Korean culture called Korean wave is hitting around the world, Korean food has been drawing people’s attention and Korean restaurants have been developing in recent years. One of them is offered by a restaurant franchise called Mujigae Resto which can be found in many areas of Indonesia including Bogor City. This study aims to analyze the influence of satisfaction toward loyalty of consumers of Mujigae Resto in Bogor City. This study was a cross-sectional study design which used an online survey method. As many as 150 adolescents have participated in this survey. The sample criteria were individuals aged 16-18 years, residing in Bogor City, and had bought foods in Mujigae Resto at least two times in the last six months. The analysis included a descriptive analysis, Spearman correlation test, and hypothesis test with the Structural Equation Modeling (SEM) using the Analysis of Moment Structures (AMOS) program. The results showed that consumer adolescents in this study, generally, had a satisfaction in a moderate level and loyalty in a low level. Consumer satisfaction significantly affected consumer loyalty on Mujigae Resto.

scholarly journals A FASHION COLOUR COMBINATION VISUALIZATION MODEL USING GENETIC ALGORITHM

2017 ◽  
Vol 15 (2) ◽  
pp. 51-60
Author(s):  
O S SALAKO ◽  
C O OLORUNTOBA ◽  
O V SANUSI ◽  
A A MARUF-SOGEYINBO
Keyword(s):  
Genetic Algorithm ◽  
Programming Language ◽  
Online Survey ◽  
C Programming Language ◽  
Initial Stage ◽  
C Programming ◽  
Fashion Designers ◽  
Stage Analysis

Selecting appropriate colours poses great challenge for expert fashion designers and users. At times, different coloured fabrics and textiles have to be manually placed side by side to see how well they combine. In this paper, a model was developed for fashion colour combination visualization for ladies using concepts in genetic algorithm to achieve a display of colour variations. This research involved 26 users to suggest rules that guide choosing fashion colour combination for ladies in the initial stage. Analysis of the questionnaire was carried out in an online survey site. Two of the suggestions made by the users were considered. These are light colours on dark colours and stripped colours on plain colours. The system was implemented using C# programming language and XAML. It was found to be a useful tool to users and fashion designers for the visualization of fashion colour combination for ladies. 

The effectiveness of perceived social support in discount stores in Korea

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chanho Song ◽  
Haakon T. Brown ◽  
Rahmatullah Rami Tameez
Keyword(s):  
Social Support ◽  
Customer Satisfaction ◽  
Purchase Intention ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Equation Model ◽  
Content Type ◽  
Discount Stores

PurposeThe purpose of this study is to bridge the gap in literature to examine social support that customers receive from their relationships with frontline service providers in discount stores.Design/methodology/approachIn total, 381 consumers are accessed through an online survey administered by an online research company in South Korea. The authors use the structural equation model (SEM) technique to test the proposed hypotheses.FindingsSocial support (emotional, instrumental, informational and appraisal) significantly influences customer satisfaction in discount stores. In addition, customer satisfaction significantly influences word of mouth (WOM) and purchase intention.Originality/valueVery few studies have addressed the relationship between social support and consumer satisfaction in the discount store industry. This research helps to understand that social support is a basic consideration for customers of discount stores when they are shopping.

scholarly journals The Effects of Perceived Quality of Augmented Reality in Mobile Commerce—An Application of the Information Systems Success Model

Informatics ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 14
Author(s):  
Jungmin Yoo
Keyword(s):  
Information Systems ◽  
Augmented Reality ◽  
Consumer Satisfaction ◽  
Online Survey ◽  
Information Quality ◽  
Information Systems Success ◽  
Success Model ◽  
Mobile Shopping ◽  
Information Systems Success Model

Augmented reality (AR) enables consumers to browse and try products virtually by providing additional information and functionality to mobile shopping. Retailers continue to develop AR technology to engage consumers and enhance their digital shopping experiences. However, despite the growing interest in this technology, consumers rarely rely on AR due to the quality of its content. This study applies an information systems success model to examine the antecedents that influence the adoption of mobile technology, specifically focusing on consumers’ perception of AR quality and its effect on perceived diagnosticity and consumer satisfaction when using AR technology. Moreover, the study examines how perceived diagnosticity and satisfaction influence loyalty. The study participants were 283 shoppers in Korea who have previously experienced mobile shopping, with data collected through an online survey. The results show that when using AR, (1) the consumer’s perceptions of information quality and visual quality positively influence perceived diagnosticity and satisfaction, (2) perceived diagnosticity positively influences satisfaction and (3) satisfaction positively influences loyalty. These results have practical implications for mobile retailers seeking to develop effective product presentation strategies using innovative technologies.

The Effect of Intangibility on the Perceived Risk of Online Mass Customization: Utilitarian and Hedonic Perspectives

2015 ◽  
Vol 43 (3) ◽  
pp. 457-466 ◽  
Author(s):  
Heekang Moon ◽  
Hyun-Hwa Lee
Keyword(s):  
Mass Customization ◽  
Perceived Risk ◽  
Online Survey ◽  
User Intention ◽  
Practical Implications ◽  
Hedonic Enjoyment

We examined the effect of intangibility on the perceived risk of online mass customization (OMC) from utilitarian (usefulness) and hedonic (enjoyment) perspectives. We collected 400 valid responses using an online survey in Korea. Both generality of intangibility and mental intangibility had a significant effect on the utilitarian and hedonic aspects of perceived risk. In addition, perceived risk had a significant effect on user intention toward OMC. The results provided a better understanding of the role of intangibility in OMC in terms of predicting consumers' responses. Practical implications are discussed.

Sign in / Sign up

Export Citation Format

Share Document