Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors

2013 ◽  
Vol 30 (3) ◽  
pp. 533-544 ◽  
Author(s):  
Sabine Kuester ◽  
Monika C. Schuhmacher ◽  
Barbara Gast ◽  
Andreas Worgul
Author(s):  
Fotis C. Kitsios

Nowadays that the world depends more and more in services, there is no issue more fundamental for service organizations than understanding the factors that separate success from failure in new service development. The new service process is not so well studied and researched as new product development, and as a result the failure rate is high. However in order to survive in the market place, service organisations need to make the most of all of their resources in order to introduce new services to market ahead of the competition. The purpose of this exploratory study is to investigate the factors that have impact on success and failure in new service development (NSD) in the telecommunication (TLC) sector. The results of the exploratory study are summarized in a conceptual model for further research.


2019 ◽  
Vol 30 (2) ◽  
pp. 186-208 ◽  
Author(s):  
Aku Valtakoski ◽  
Javier Reynoso ◽  
Daniel Maranto ◽  
Bo Edvardsson ◽  
Egren Maravillo Cabrera

Purpose The purpose of this paper is to test how national culture may help to explain cross-country differences in new service development (NSD) by comparing the impact of NSD success factors between Mexico and Sweden. Design/methodology/approach Eight hypotheses based on prior literature on NSD and national culture were tested using covariance-based structural equation modeling and survey data from 210 Mexican and 173 Swedish firms. Findings Launch proficiency and customer interaction had a positive impact on NSD performance with no difference between the two cultures. NSD process formalization did not have clear positive impact on NSD performance but had a statistically significantly stronger impact in the structured culture (Mexico). Team empowerment affected NSD performance positively, but the difference between cultures was non-significant. Research limitations/implications The impact of national culture depends on the type of NSD success factor. Some factors are unaffected by the cultural context, while factors congruent with the national culture enhance performance. Factors incongruent with national culture may even hurt NSD performance. Practical implications When choosing priorities in NSD improvement, managers need to consider the national culture environment. Originality/value Paper directly tests how national culture moderates NSD performance using primary data. Findings suggest that the effects of NSD success factors are contingent on congruence with national culture.


2003 ◽  
Vol 07 (02) ◽  
pp. 189-212 ◽  
Author(s):  
Jeroen P. J. de Jong ◽  
Ron Kemp

Innovation researchers increasingly pay attention to service industries, resulting in a large amount of literature on success factors in new service development. However, the role of individual co-workers in innovation is still underexposed. This paper investigated the drivers of innovative behaviour of individual co-workers, which is considered to be a major determinant of incremental innovation. From the literature seven constructs were derived that are often discussed as drivers of innovation, but have not been tested as determinants of individual co-workers' innovative behaviour. Survey data were collected from 360 persons working in knowledge-intensive service firms. Based on a regression analysis, it appeared that perceptions of job challenge, autonomy, strategic attention and external contacts are positively related to innovative behaviour of individual co-workers. Also, operating in a market where firms compete on differentiation had a positive impact. On the other hand, a firm climate supportive to innovation and a high variation in demand did not affect innovative behaviour in a direct manner.


2010 ◽  
Vol 4 (1) ◽  
pp. 95-118 ◽  
Author(s):  
Spyros Angelopoulos ◽  
Fotis Kitsios ◽  
Thanos Papadopoulos

PurposeThe purpose of this paper is to suggest a model that incorporates critical factors contributing to the success in new service development (NSD) projects in electronic government (e‐government).Design/methodology/approachAfter a brief introduction to e‐government and NSD in respect to models for successful implementation, the authors justify and build on the existing literature that advocates the use of critical success factors (CSFs) to study the implementation of these projects. They suggest a model that incorporates the determinants of success or failure for a new service through a set of variables.FindingsThis paper proposes a framework, which is believed to help with the empirical research of CSF in NSD. The suggested framework attempts to bring experience in leadership and coordination of work theory and practice together by synthesising the existing literature with real‐life experience.Research limitations/implicationsThe paper contributes to the e‐government implementation literature in terms of suggesting a model that takes under consideration important CSF for implementing NSD.Practical implicationsThe projects a number of implications for public sector scholars as well as administrators. A vast amount of taxpayer money can be saved if decision makers can promptly identify potential waste of funds in prone‐to‐failure projects.Originality/valueThe research aims at providing a better understanding of the underlying factors and dimensions that describe NSD in e‐government through the suggestion of a model that takes under consideration important CSF for implementing NSD. Therefore, it expands the scope of NSD research in e‐government context, stating the need for more research to be conducted regarding the NSD in e‐government using CSF. By identifying the potential success or failure of future projects a number of implications for public sector scholars as well as administrators comes to light.


2015 ◽  
Vol 24 (7) ◽  
pp. 693-705 ◽  
Author(s):  
Kostis Indounas ◽  
Aggeliki Arvaniti

Purpose The purpose of this study is to provide insights into the success factors of new-to-the-firm health services. Design/methodology/approach The study was based on the case study methodology with three leading health organizations. Findings The study’s findings indicate that the success factors of new health services are largely in line with the literature on new service development. Our study also revealed the significance of two factors that have not been identified by previous studies, namely, branding and doctors’ participation in the new service development process. Research limitations/implications Introducing a successful new health service into the market seems to require an emphasis on a variety of factors related to the company’s internal and external environment, while two important characteristics are the role of branding and doctors. Despite its acceptance as a scientific method, the case study approach that was selected limits the ability to generalize the results to the broader health industry. Originality/value The current study represents one of the first attempts to examine the above topic in a health-related service context.


2009 ◽  
Vol 13 (03) ◽  
pp. 371-392 ◽  
Author(s):  
SHUNZHONG LIU

Current research on new service development (NSD) management has resulted in an impressive amount of literature on the success factors of new service development, but there is little literature on NSD organizational culture. The purpose of this study was to assess the relationship between organization culture and NSD performance. Data were collected via questionnaires through face-to-face interviews with KIBS managers knowledgeable about NSD in their organization (sample size 192). The set correlation analysis was chosen to assess and evaluate the relationship between organization culture and NSD performance. Research results indicate that there exist strongly complementary relationships among innovative supportive culture, market orientation culture, learning culture and customer communication culture. This study outlines that the NSD management should perform to foster the different NSD organizational culture together and thereby enhance the performance of new service development activities.


2010 ◽  
pp. 1831-1847
Author(s):  
Fotis C. Kitsios

Nowadays that the world depends more and more in services, there is no issue more fundamental for service organizations than understanding the factors that separate success from failure in new service development. The new service process is not so well studied and researched as new product development, and as a result the failure rate is high. However in order to survive in the market place, service organisations need to make the most of all of their resources in order to introduce new services to market ahead of the competition. The purpose of this exploratory study is to investigate the factors that have impact on success and failure in new service development (NSD) in the telecommunication (TLC) sector. The results of the exploratory study are summarized in a conceptual model for further research.


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