Customers of this era have turned out to be more worried about their wellbeing and furthermore slanted to keep up personal satisfaction which is reflected through the special utilization of those items that ensures the great
condition of their wellbeing and additionally give most extreme fulfilment. In quest for a healthy way of life Indians have turned out to be more disposed to Ayurvedic or Herbal treatment as an option for common cure. This specific inclination has
been in charge of exceptional prominence of Baba Ramdev's Patanjali Ayurvedic items. In today's huge market with changing client needs, Baba Ramdev has built up a special mix of innovation with Ayurveda, affordable pricing, easy accessibility under
the brand Patanjali to pull the market. The Ayurveda theory and the key to healthy lifestyle has attracted many customers and changed their perspective about their lifestyle and product usage. Purpose of the study is to evaluate the preference of
Patanjali over other leading products while understanding the its marketing mix. The consumer belief in natural and herbal products has become stronger day by day and created huge change in customer preference over other brands.
