Expanding Acceptance and Outreach: A Case of Patanjali Ayurved Products

Author(s):  
Ritesh Dwivedi

Customers of this era have turned out to be more worried about their wellbeing and furthermore slanted to keep up personal satisfaction which is reflected through the special utilization of those items that ensures the great condition of their wellbeing and additionally give most extreme fulfilment. In quest for a healthy way of life Indians have turned out to be more disposed to Ayurvedic or Herbal treatment as an option for common cure. This specific inclination has been in charge of exceptional prominence of Baba Ramdev's Patanjali Ayurvedic items. In today's huge market with changing client needs, Baba Ramdev has built up a special mix of innovation with Ayurveda, affordable pricing, easy accessibility under the brand Patanjali to pull the market. The Ayurveda theory and the key to healthy lifestyle has attracted many customers and changed their perspective about their lifestyle and product usage. Purpose of the study is to evaluate the preference of Patanjali over other leading products while understanding the its marketing mix. The consumer belief in natural and herbal products has become stronger day by day and created huge change in customer preference over other brands.

2020 ◽  
pp. 92-98
Author(s):  
Yeng Chen Mong

In the context of deep social and economic transformations in the country, the contradiction between the growing need of the society for active and healthy people and the catastrophic deterioration of children’s health becomes more acute. Complex studies show that the chronic pathology of schoolchildren is at an extremely high level. Against the backdrop of social insecurity, the problem of alcoholization and drug addiction of children and adolescents is growing, which poses a threat of moral decay to young people. Children’s health is affected by a number of negative factors: a decline in the standard of living in the country as a whole, a widespread deterioration of the environmental situation, and negative changes in the financial situation and the educational potential of the family. Unfortunately, the share of guilt for the current situation today is assigned to the school, which does not meet the modern requirements of hygiene and natural sciences of age physiology, causes disruption of adaptation, chronic fatigue of children and provokes the growth of diseases. Educational potential of school is considerably reduced: “...educational practice stays in a condition of influence on it of casual reference points, elements of positive, and even more negative, influences and uncontrollability”. In these conditions, the problem of maintaining health and education for a healthy lifestyle in schoolchildren is of particular interest to researchers. In the process of upbringing of children of primary school age the role of significant others - teachers and parents - is great. However, for the effectiveness of education for a healthy lifestyle is not enough readiness of the teacher, as the categories of lifestyle, lifestyle is largely associated with the family, with the way of life, with traditions, with the way of life of parents. Parents act as a role model for younger students, so in the process of upbringing important factors are personal, purely individual characteristics of parents, which include health status, physical culture, and attitude to health, culture of communication, ethical culture and experience of a healthy lifestyle.


2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Kharisya Ayu Effendi ◽  
Denny Saputera ◽  
Sakina Ichsani

Pandemi Covid-19 telah mempengaruhi tatanan hidup dan kebiasaan masyarakat di dunia pada umumnya dan di Indonesia pada khususnya. Kesehariannya masyarakat yang telah terbiasa untuk berinteraksi secara langsung, karena adanya Covid-19 maka masyarakat harus mulai terbiasa dengan pola hidup sehat yaitu dengan penerapan social distancing. Keuangan keluarga mengalami dampak yang buruk akibat pandemi Covid-19. Implementasi pelaksanaannya dengan memberikan pembelajaran melalui daring dengan menggunakan aplikasi google meet dan dilanjutkan dengan melalui forum diskusi tanya jawab dengan mitra yang tergabung dalam KADIN Jawa Barat. Di masa pandemi Covid-19, keluarga harus mampu mengimplementasikan financial health chek up didalam keuangan rumah tangganya. Karena menurunnya keuangan keluarga berdampak pada menurunnya konsumsi belanja rumah tangga dapat berakibat pada menurunnya pertumbuhan perekonomian suatu negara. Strategi yang dapat digunakan oleh keluarga dalam menempuh kondisi masa pandemi Covid-19 ini adalah dengan mencatat dan merinci dari setiap pengeluaran dan pemasukan, membuat budget untuk setiap pengeluaran dan menghindari pengeluaran yang tidak perlu.Kata Kunci :Personal Financial Health Check-Up, Keuangan Keluarga, Pandemi Covid-19 The Covid-19 pandemic has affected the way of life and habits of people in the world in general and in Indonesia in particular. On a daily basis, people who are accustomed to interacting directly, because of Covid-19, people must start to get used to a healthy lifestyle, namely the application of social distancing. Family finances were badly affected by the Covid-19 pandemic. The implementation of the implementation is by providing online learning using the google meet application and continued by going through a question and answer discussion forum with partners who are members of the West Java KADIN. During the Covid-19 pandemic, families must be able to implement financial health check-ups in their household finances. Because the decline in family finances has an impact on decreasing consumption of household spending, it can result in a decline in the economic growth of a country. The strategy that can be used by families in dealing with the conditions of the Covid-19 pandemic is to record and detail each expenditure and income, create a budget for each expense and avoid unnecessary expenses.Keywords: : Personal Financial Health Check-Up, Family Finances, Covid-19 Pandemic


2020 ◽  
Vol 47 (5) ◽  
pp. 10-21
Author(s):  
Ekaterina I. Akimova ◽  
◽  
Anatoly G. Madzhuga ◽  
Raisa V. Shurupova ◽  
Elena L. Bueverova ◽  
...  

Confronting current challenges, especially the COVID-19 pandemic, and striving to create a hopeful future – an era of life and active longevity – determine an urgent global need to implement the principles of humanity and create a new understanding of health and a healthy lifestyle, correlated with a fundamental respect for the dignity of life. Based on the idea of the relationship between health and a healthy lifestyle through the inherent value of the individual, embodying the intrinsic value of life, basic contradictions were identified: the contradiction between the understanding of health as a state of physical, mental, and social well-being and a healthy lifestyle, which focuses on the physical aspect of health, omitting the spiritual component; the contradiction between the numerous proposed strategies for a healthy lifestyle and the lack of a fundamental goal that expresses its value-semantic result. In the aspect of philosophical-methodological ideas about health and a healthy lifestyle, their essential binding element was defined – the good that embodies the result of the ultimate aspiration of a person. The resolution of the basic contradictions revealed in the analysis of philosophical-methodological ideas about health and a healthy lifestyle made it possible to present new, clearer definitions of health and a healthy lifestyle: health is a good that allows a person to embody the value of life in a specific reality; a healthy lifestyle is an individual way of life, which is based on a person’s respect for the dignity of life and creates a benefit to him/herself and others, gaining the joy of existence. A new concept of a healthy lifestyle was developed, which defined the joy of existence as its fundamental goal, implemented by a person through the creation of good for oneself and others in a system of socio-cultural and natural interaction based on respect for the dignity of life.


Author(s):  
M. Korolova

The article described the regulatory component of the state policy on formation of a healthy lifestyle in Ukraine. After all, the problem of forming a healthy lifestyle requires special attention, both from scientists in the fields of pedagogy, psychology, law, physical culture and sports, philosophy, sociology, medicine, and from the public, mass media and every citizen of Ukraine. It is known that the critical situation, which led to the creation of unfavorable conditions for a healthy lifestyle of the population of Ukraine, due to the action of such factors as: imperfection of the health care system; low level of awareness of the value of health as equity; finding the vast majority of the population in conditions of socio-economic instability and the like. It was found out that the state policy on the formation of a healthy lifestyle in Ukraine is represented by laws and by-laws developed on their basis. It has been established that the resolution of specific issues of health and fitness activities of subjects of the sphere of physical culture and sports is also affected by legal acts of other sectors, in particular health, education, economics, etc. The basic regulatory documents aimed at implementing state policy on the formation of a healthy lifestyle in Ukraine are defined in particular, the Law of Ukraine “On Physical Culture and Sports”, the State target social program for the development of physical culture and sports for the period until 2020 and regional programs for the development of physical culture and sports, the state target social program “Youth of Ukraine” for 2016-2020 and the National a strategy for improving physical activity in Ukraine for the period up to 2025 "Physical activity - a healthy way of life - a healthy nation" and others. National strategies and recommendations for the health activity of different population groups have been adopted in the Member States of the European Union, USA, Canada, Australia, Japan. The purpose of the National Strategy for Healthy Movement Activity in Ukraine is to formulate in society the conditions for healthful exercise activity and healthy lifestyles for shaping the health of citizens as the highest social value in the country.


2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Qurtubi Qurtubi ◽  
Dicka Meilana Trisnaningtias ◽  
Muhammad Fadhila Yudhanata

This article discusses marketing performance by identifying marketing mix variables that influence marketing performance and its indicators in the hotel industry. The purpose of this writing was to find the correlation between marketing mix with marketing performance and signs in the hotel industry. This article was expected to extend the insights and provide valuable suggestions for future researches. The method applied in this article was a literature study. The literature study was used systematically towards 24 research articles in the field of marketing performance that written from 2000 to 2018. Based on the results and discussion, it could conclude that marketing mix variables influence marketing performance that covers product, price promotion, and distribution channel. This research also identifies three selected indicators for marketing performance in the hotel industry. Those indicators include customer mindset, expression of customer preference, and customer behavior. The potential future research, among others, is a research that will employ marketing performance indicators that suitable to other service industries.


2021 ◽  
Vol 13 (21) ◽  
pp. 11659
Author(s):  
Erkan Topal ◽  
Leonora Adamchuk ◽  
Ilaria Negri ◽  
Mustafa Kösoğlu ◽  
Giulia Papa ◽  
...  

Throughout history, honey has been used for many different purposes and due to its medicinal properties, has been one of the products marketed by traders. The figure of the bee first appeared in drawings on rock with the history of humanity, then on statues, as a logo, on money or stamps, and also in movies. Beekeeping museums, which present the historical process of beekeeping, also reflect an important culture with their ancient hives, documents, beekeeping materials, and historical antiquities. The contribution of bees to the sustainability of natural life is very important and has a history of 100 million years. The importance of bees and their by-products is increasing day by day, and the demand for the beekeeping industry as alternative income determines the emergence of new products and activities. Based on its health properties, apitherapy is the basis of activities such as api-air and api-diet. In natural regions (i.e., mountainous areas, forests) where beekeeping is carried out, people’s tradition, food culture, and healthy lifestyle attract society’s attention. In this context, api-tourist activity appears as a new phenomenon. In this article, the existing literature was scanned to create a resource about these new fields triggered by the beekeeping sector.


2020 ◽  
Vol 1 (189) ◽  
pp. 120-128
Author(s):  
Eduard Yeromenko ◽  

The article identifies scientific and pedagogical tools and content of physical education and basics of health of students in the process of combat horting, reveals guidelines for organizing the educational process of combat horting in higher education and the formation of a healthy lifestyle of student youth. Theoretical analysis of the problem of formation of a healthy way of life of students and conditions of application of improving physical exercises of combat horting is carried out. The implementation of the content of physical education and the basics of student health in the process of combat horting is provided by adequate to the physical activity of students methods of building training sessions. The presentation of the main material is based on the provisions of the National Strategy for the Development of Education in Ukraine, the Concept of National-Patriotic Education of Children and Youth, other guiding state documents on the teaching of the discipline «Physical Education». This requires new views on the planning and implementation of a modern educational process in combat horting and rehabilitation of students of higher education. Teoretychnyy analiz naukovoyi literatury ta praktychnyy dosvid z problemy vyvchennya pozytyvnoho vplyvu boyovoho khortynhu, shcho spryyaye vykhovannyu fizychnoyi kulʹtury, formuvannyu zdorovoho sposobu zhyttya student·sʹkoyi molodi ta pidvyshchennyu rivnya zdorov'ya studentiv dovodytʹ, shcho dana problema ye aktualʹnoyu, adzhe vona zabezpechuye podolannya nehatyvnykh tendentsiy sered studentiv sektsiy boyovoho khortynhu, povʺyazanykh z pidvyshchenym navchalʹnym i trenuvalʹnym navantazhennyam u zakladi vyshchoyi osvity, korehuvannyam funktsionalʹno-emotsiynoho stanu ta neobkhidnistyu vykhovannya y ozdorovlennya studentiv u protsesi zanyatʹ boyovym khortynhom. Vyznacheno osnovni zahalʹnoteoretychni zasady boyovoho khortynhu yak efektyvnoyi skladovoyi chastyny navchalʹno-vykhovnoho protsesu, spryamovanoyi na zadovolennya zapytiv, interesiv student·sʹkoyi molodi shchodo vykhovannya fizychnoyi kulʹtury i formuvannya zdorovoho sposobu zhyttya cherez vykhovnyy vplyv trenera-vykladacha zakladu vyshchoyi osvity (pedahoha). Klasyfikatsiya vplyvu komponentiv, metodyk i fizychnykh vprav boyovoho khortynhu, yaki spryyayutʹ vykhovannyu fizychnoyi kulʹtury ta formuvannyu zdorovoho sposobu zhyttya student·sʹkoyi molodi, maye taki oznaky: intensyvnistʹ (nyzʹka, serednya, velyka); vikova katehoriya (student·sʹka molodʹ 17–25 rokiv); statʹ (khloptsi ta divchata); perevazhayuchyy proyav volʹovoyi yakosti (odna abo dekilʹka volʹovykh yakostey: tsilespryamovanistʹ, initsiatyvnistʹ, samostiynistʹ, napolehlyvistʹ, dystsyplinovanistʹ, rishuchistʹ, vytrymka, orhanizovanistʹ, dilovytistʹ, smilyvistʹ, muzhnistʹ toshcho, yaki formuyutʹsya u protsesi zanyatʹ boyovym khortynhom).


2021 ◽  
Vol 273 ◽  
pp. 09037
Author(s):  
Ludmila Demyanova ◽  
Irina Usova ◽  
Arshak Tashchiyan ◽  
Nikolai Ryzhkin ◽  
Sergey Demyanov

The effective use of physical culture and sports means the prevention of diseases, maintaining high working capacity of people, preventing offenses, overcoming drug addiction, bad habits, implementing and ensuring the constitutional guarantee of the right of citizens to equal access to physical education, sports and tourism, and fostering a healthy lifestyle. The basis of this way of life is physical culture and sports, which purposefully, naturally increase the vitality of the systems and functions of the human body. Traveling, hiking, learning new things in the world around them, which includes tourism in all its diversity, play an important role in the formation of a healthy lifestyle and harmonious development of the individual.


2015 ◽  
Vol 14 (2) ◽  
pp. 240
Author(s):  
William Chang

This paper intends to highlight HIV and AIDS in the context of a culture of healthy living. The initial analysis underlines health care as a key responsibility of each individual. Thus, neglect of this responsibility invites a critique of our way of life which is itself sick. The reasons for and results from HIV and AIDS cannot be ignored. One important step to anticipate and overcome the HIV infection and AIDS sickness is to form an underlying positive attitude and establish a culture of healthy living, which supports a healthy lifestyle, is responsible, and sustains the value of life and healthy living. Kata-kata kunci: HIV, AIDS, perawatan, kesehatan, budaya, sehat, sikap, positif.


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