Young voters and political participation in Indonesia: Revisiting a marriage gap

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

Download Full-text

Chapter Four: Reaching Young Voters in the Middle: Party Loyalty and Perception of Political Participation

alieNATION ◽

10.3726/978-1-4539-1341-3/17 ◽

2016 ◽

Keyword(s):

Political Participation ◽

Young Voters ◽

Party Loyalty

Download Full-text

Pemilih Muda, Sosial Media dan Partisipasi Pemilih Pada Pemilihan Kepala Daerah Tulungagung 2018

Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam ◽

10.31764/jail.v2i1.536 ◽

2018 ◽

Vol 2 (1) ◽

pp. 22

Author(s):

Luthfi Ulfa Ni’amah

Keyword(s):

Social Media ◽

Political Participation ◽

Quantitative Data ◽

Media Exposure ◽

Political Information ◽

Young Voters ◽

Political Interaction ◽

Information Contents ◽

Election Commission ◽

Province Level

Abstrak: Jumlah pemilih muda di Kabupaten Tulungagung mencapai 5% dari Daftar Pemilih Tetap. Para pemilih muda ini memiliki pola interaksi dan komunikasi yang berbeda dengan generasi sebelumnya. Pemilih muda dipengaruhi oleh paparan media sosial yang tinggi dalam menentukan pilihan dan partisipasi politiknya. Penelitian ini ingin melihat informasi di media sosial yang disukai pemilih muda dalam membentuk pola partisipasi memilih mereka. Penelitian ini juga akan melihat intensitas memilih pemilih muda di Kabupaten Tulungagung. Metode penelitian deskriptif kualitatif diperkuat data kuantitatif dinilai mampu membendah permasalahan. Pemilih muda di Kabupaten Tulungagung lebih menyukai konten informasi politik di media sosial yang lebih umum. Mereka lebih menyukai konten politik di tingkat nasional dan provinsi dibanding lokal. Kesadaran memilih para pemilih muda di Kabupaten Tulungagung juga sudah muncul. Mereka memilih bukan dikarenakan tren namun kesadaran atas pilihan dalam pemilihan kepala daerah akan ikut menentukan nasibnya.Kata Kunci: Pemilih muda, media sosial, partisipasi memilihAbstract: Existing Voter List data from General Election Commission shows at least 5% form Tulungagung voters are young. Young voters have different political interaction and communication pattern than the previous generation. Their voting and political participation behaviour is depends on social media exposure. This research wants to elaborate which kind of political content is likely most by young voters. This research also wants to elaborate Tulungagung's young voters voting intensity. Descriptive qualitative with additional quantitative data is choosen as research methods. Tulungagung's young voters prefer with general political information contents. They are preferred political information for both national and province level than local ones. They also vote based on their consciousness about the future of this nation than trend.Keyword: Young voters, social media, political participation

Download Full-text

DIFFERENT BUT NOT THAT DIFFERENT: NEW MEDIA'S IMPACT ON YOUNG VOTERS' POLITICAL PARTICIPATION

Battle for Hearts and Minds ◽

10.1142/9789814713627_0007 ◽

2015 ◽

pp. 121-142 ◽

Cited By ~ 4

Author(s):

Trisha T.C. Lin ◽

Alice Y.H. Hong

Keyword(s):

Political Participation ◽

Young Voters

Download Full-text

Salient Ballot Measures and the Millennial Vote

Politics and Governance ◽

10.17645/pag.v7i2.1885 ◽

2019 ◽

Vol 7 (2) ◽

pp. 198-212 ◽

Cited By ~ 1

Author(s):

Scott J. LaCombe ◽

Courtney Juelich

Keyword(s):

Higher Education ◽

Political Participation ◽

Education Reform ◽

Citizen Participation ◽

Higher Education Reform ◽

Young Voters ◽

Ballot Measures ◽

Midterm Elections ◽

The Media ◽

The Relationship

We explore the relationship between ballot measures on issues salient to Millennials and their turnout in presidential and midterm elections. Both scholars and observers in the media have worried about decreasing levels of citizen participation, particularly among young voters. We demonstrate that one way to engage Millennials into traditional forms of political participation is through ballot measures that focus on issues salient to their generation (marijuana liberalization and higher education reform). We show that not only do these measures increase Millennial voting, but they erase difference in turnout levels between Millennials and older generations. This effect is primarily concentrated in low-turnout contexts such as midterm elections, indicating that these measures may be playing a similar mobilization role in midterm elections as presidential campaigns do in turnout out low-propensity voters.

Download Full-text

Political Efficacy of Jokowi-Amin Political Marketing in Social Media in the Indonesia Presidential Election 2019 in Jabodetabek

International Journal Of Scientific Advances ◽

10.51542/ijscia.v2i3.16 ◽

2021 ◽

Vol 2 (3) ◽

Author(s):

Sri Wahyuni ◽

Edy Prihantoro ◽

Noviawan Rasyid Ohorella

Keyword(s):

Social Media ◽

Political Participation ◽

Presidential Election ◽

Political Efficacy ◽

Social Capital Theory ◽

Relationship Building ◽

Customer Relationship ◽

Internet Technology ◽

Political Marketing ◽

Young Voters

Marketing has become an important tool in building political relations. The use of internet technology in political marketing activities will function as a better way to improve the relationships that exist between political candidates and their supporters. During the 2019 presidential election campaign, pairs of presidential and vice-presidential candidates used social media as their campaign instrument. Jokowi-Amin incumbent team, which is now successfully elected as president and vice president, is no exception. This study aims to explore the influence of customers relationship building and visibility through political efficacy on political participation of young voters in Jabodetabek in the 2019 presidential election. The theory used is social capital theory (SCT). This research uses a quantitative approach, research data were analyzed using path analysis. The results showed that political parties or candidates were able to achieve political participation from young voters in Jabodetabek depending on how effectively they built relationships with young voters on social media but not by gaining visibility. In addition, research shows that the role of political efficacy as a mediating variable in increasing political participation applies only to visibility, but not to customer relationship building.

Download Full-text

A Study on the Enhancement of the Young Voters’ Political Participation in the Local Election : Focusing on the Utilization of Social Network Services

Korean Journal of Social Science ◽

10.18284/jss.2011.06.30.1.313 ◽

2011 ◽

Vol 30 (1) ◽

pp. 313

Author(s):

Jin Young Tak

Keyword(s):

Social Network ◽

Political Participation ◽

Network Services ◽

Young Voters ◽

Local Election ◽

Social Network Services

Download Full-text

More Than Politics: How Personality Trait and Media Technology Use Affect Vote Likelihood During the 2020 U.S. Presidential Election

American Behavioral Scientist ◽

10.1177/00027642211003143 ◽

2021 ◽

pp. 000276422110031

Author(s):

Bu Zhong ◽

Tao Sun ◽

Sydney Forde ◽

Gregory James Payne

Keyword(s):

Political Participation ◽

Technology Use ◽

Need For Cognition ◽

Voter Behavior ◽

Mediation Model ◽

Media Technology ◽

Young Voters ◽

Information And Communication ◽

Considerable Work ◽

Indirect Relationship

Considerable work has been devoted to studying voter behavior in U.S. presidential elections by analyzing their political participation and attitude toward political advertising. Less is known about how other factors may alter voter behavior like personality traits and use of information and communication technology (ICT). This study analyzes vote likelihood among American young voters and their parents ( N = 674) after they watched four presidential campaign commercials . It proposes a hierarchical mediation model highlighting the need for cognition (NFC) impact on vote likelihood through the mediation of power use of ICT applications, political participation and trust in negative advertising. This study has revealed both the direct effect of NFC on vote likelihood, and the indirect relationship between NFC and vote likelihood that is mediated by power use of ICT applications. The findings should enrich the literature of vote likelihood by highlighting the effects of need for cognition and ICT usage.

Download Full-text