Boiling heat transfer (BHT) and critical heat flux (CHF) performance were experimentally studied for saturated pool boiling of water-based nanofluids. In present experimental works, copper heaters of 20 mm diameter with titanium-oxide (TiO2) nanocoated surface were produced in pool boiling of nanofluid. Experiments were performed in both upward and downward facing nanofluid coated heater surface. TiO2 nanoparticle was used with concentration ranging from 0.004 until 0.4 kg/m3 and boiling time of tb = 1, 3, 10, 20, 40, and 60 mins. Distilled water was used to observed BHT and CHF performance of different nanofluids boiling time and concentration configurations. Nucleate boiling heat transfer observed to deteriorate in upward facing heater, however; in contrast effect of enhancement for downward. Maximum enhancements of CHF for upward- and downward-facing heater are 2.1 and 1.9 times, respectively. Reduction of mean contact angle demonstrate enhancement on the critical heat flux for both upward-facing and downward-facing heater configuration. However, nucleate boiling heat transfer shows inconsistency in similar concentration with sequence of boiling time. For both downward- and upward-facing nanocoated heater's BHT and CHF, the optimum configuration denotes by C = 400 kg/m3 with tb = 1 min which shows the best increment of boiling curve trend with lowest wall superheat ΔT = 25 K and critical heat flux enhancement of 2.02 times.