Conceptual Product Development

Author(s):  
Gritt Ahrens ◽  
Oliver Tegel

Abstract The importance of conceptual modelling more and more becomes recognized in the industrial practice, since it is commonly known that it is during that phase of the product development process where fundamental choices are made that have a strong influence on the result of the development — the process! The process of product development can only be efficient if it is basically put into practice methodically. The time additionally invested in the first steps of the methodical process of product development as it is described in the German guideline VDI 2221 prevents from forgetting important specifications or even overseeing possible ways of solution. This way the phase of conceptual modelling can result in a saving of time needed for product development due to fewer iteration loops for the correction of mistakes in later phases of the process and an increase of the product quality, too. The prerequisite of the efficiency of conceptual modelling is a definition of the product specifications which is as precise as necessary and as abstract as possible in order not to restrict the amount of solutions in an unnecessary way. Looking at the functions a product to be developed has to fulfill, the requirements list serves as a basis for the definition of function structures in which all functions and the relationships amongst each other are defined. This function structure can be utilized not only for the description of the product in an abstract way, but also for structuring the development process as well. With the definition of interfaces between parts of the product, implicitly interface specifications for the work on different parts of the product are defined. The function structure, therefore, can be used as a tool for management in the product development process. Because of this, the information summarised in these documents must be available throughout the entire development process the information technological support of these tools should be standard. Nevertheless, common CAD-Software does not support any step of conceptual modelling. In this paper an information technological support for conceptual modelling is also presented. Furthermore, it is shown what kind of changes in and extensions of common CAX-Systems would be necessary for the realisation of this theory.

2015 ◽  
Vol 105 (03) ◽  
pp. 152-155
Author(s):  
T. Steinhäußer ◽  
G. Reinhart

Aufbauend auf einer zeitlichen und inhaltlichen Abgrenzung im Produktentstehungsprozess (PEP) stellt der Fachbeitrag verschiedene Probleme vor, die bei der Serienreifmachung allgemein und in der Nutzfahrzeug-Industrie im Speziellen auftreten. Anschließend werden Herausforderungen abgeleitet, die es bei der Entwicklung eines Konzepts für die Serienreifmachung in der Nutzfahrzeug-Industrie zu bewältigen gilt.   Based on a definition of the process of attaining production-readiness in the context of the product development process, this article presents several problems that occur during the process of attaining production-readiness in general and specifically in the commercial vehicle industry. Furthermore, a selection of challenges is derived from the presented problems and an approach to cope with these challenges is suggested.


1997 ◽  
Vol 34 (2) ◽  
pp. 276-285 ◽  
Author(s):  
G. Kalyanaram ◽  
V. Krishnan

The process of product definition, during which a firm establishes the product specifications, has a vital influence on the success of a product but has attracted little attention from researchers. Conventional wisdom stipulates that a firm should finalize its specifications early in the product development process. However, in industries facing rapid technological change, stiff competition, and uncertain customer needs, specifications set too early could become outdated by the time of market launch, thereby decreasing the product's benefits to the customer. The authors discuss an alternative approach, in which a firm delays commitment to product specifications and finalizes them just in time for the market launch after careful deliberation, thereby benefiting from the evolution of core technologies and customer preferences. Because such an approach introduces new managerial challenges, it would be appropriate only under certain circumstances. The authors develop a simple model of the product definition process that offers insights about how a firm should customize the process to suit its needs. They capture these insights as a managerial framework and illustrate them with industry examples involving the development process for laser printers and network test kits.


2010 ◽  
Vol 139-141 ◽  
pp. 1545-1549 ◽  
Author(s):  
Jia Hao ◽  
Yan Yan ◽  
Guo Xin Wang ◽  
Jian Jun Lin

This paper firstly discussed the definition of knowledge integration in the field of product development and proposed the multidimensional knowledge integration model which could be the guidance during the implementation of knowledge integration. Subsequently the framework of knowledge integration is presented, three layer (the enterprise distributes resources layer, enterprise managed knowledge layer and product development process layer) in the framework are explanted respectively. The ontology is introduced to provide the semantic fundament for the framework. The structure of integrative ontology is studied and constructed with OWL(Ontology Web Language). The ontology plays an important role in knowledge organization and knowledge service and it’s the core part of the whole framework. At last a prototype system based on the previous techniques is developed and basically fulfills knowledge integration in product development process.


2021 ◽  
Vol 1 ◽  
pp. 2037-2046
Author(s):  
Anne Wallisch ◽  
Simon J. Nicklas ◽  
Kristin Paetzold

AbstractContrary to all agreement that methods can efficiently support design activities in the product development process, it can still be heard that notably complex methods often find little acceptance in industrial practice in terms of consistent use. Therefore, this concept paper aims to identify factors influencing the formation of acceptance to support a successful design and implementation of methods in product development. For this purpose, the first necessary step is to clarify the conceptualization of acceptance within this domain. Furthermore, the influencing variables, which are described in the acceptance models having been identified as development-relevant in a literature review, are first extracted and second newly structured using a behavioural model reflecting the mental stages from stimulus to behaviour. Third, the insights gained towards the factors' relevance throughout these stages are applied to the conditions of method application in engineering and design. In a subsequent step, basic assumptions towards central fields of action for concrete measures to increase acceptance concerning the use of methods in product development are derived.


Author(s):  
Andreas Liebal ◽  
Heidi Krömker ◽  
Atif Mahboob ◽  
Christian Weber

Abstract Breaking into the consumer market, Virtual Reality (VR) has now penetrated wide areas of the industrial market. Rapidly developing technologies are opening up new application possibilities with low cost and high quality solutions. Although VR has been used exclusively as a marketing tool in companies up to now, it is still being extended to support all areas of the complete product development process. However, this is also accompanied by the difficulty to manage the amount of functionalities and design options associated with VR. Developers of such VR systems must nevertheless maintain an overview of the multitude of technological and content-related possibilities and bring them in line with the requirements of VR customers or VR users. At the same time, VR customers must also have an idea of the technological possibilities and formulate their vision of a VR system as precisely, completely and goal-oriented as possible. In the end, both sides must find a common level of communication in order to record the characteristics of the VR system in the form of a requirement specification or an offer. Factors such as different terminologies and different views about the product development process along with the diverse knowledge about VR functionalities on both sides complicate this process. This article is intended to show the concept for a toolbox that supports the definition of a customer-specific VR solution. This shall exploit the full potential of VR for the customer’s specific product development process in VR. The generic product development process will be studied and the VR application areas will be located. In this regard, a classification of the main components of VR systems is performed. The goal of such a classification is to establish a relationship between the product model (along with product specific properties and relationships) and the VR system components. As the field of VR does not yet have an established set of standardized terms, a definition of all terms in this context can help to improve communication between customer and developer. This article shows how a toolbox for agencies and development departments must be structured so that the VR developer can design, evaluate, calculate and develop a complex VR system in a customer-oriented way. Furthermore, the vision of the toolbox presented in this paper also has the goal that the VR customer can specifically formulate his/her requirements in a customer-specific way that leads to an easier understanding for VR developer and eventually to a VR solution. Finally, the possibility of extension of the presented toolbox structure is discussed to automatically generate specification proposals and suitable technology recommendation based on the problem at hand.


Author(s):  
Benjamin Thumm ◽  
Caroline Orth ◽  
Nazmir Presser ◽  
Sascha Grammel ◽  
Dietmar Göhlich

This paper describes the investigation of the industrial need in standardized products, the role of product architecture in modularization and a suitable product development process implementation. A comprehensive approach of implementing standardized product architecture for an industrial “brownfield development” and a methodology for redesigning existing modularization concepts are the main contents, as well as a detailed overview and assessment of existing modularization approaches in engineering science and industrial practice.


2019 ◽  
Vol 10 (1) ◽  
pp. 91-102
Author(s):  
Jason K. McDonald

This case describes the redesign of a mobile eReader application. The purpose of the redesign was to convert an existing eReader from a means of only reading books into a tool for informal learning. The case reports how the design team’s definition of informal learning evolved throughout the product development process, and how design deci-sions were influenced by this changing definition. Over the period of time covered in the case, the eReader evolved from a tool used for reading eBooks, into one meant for personal study, and then into a product that supported serendipitous discovery of inspiring material (built under a philosophy that informal learning meant that people were able to discover interesting and uplifting material without exerting effort to find it). The end point of the eReader’s evolution was as a subscription service for the company’s eBooks and digital audiobooks, to allow customers to continually use them for educational purposes. This case is structured around the four iterations of the eReader design process. Each iteration reports how design decisions were made and what kind of results were achieved.


10.14311/476 ◽  
2003 ◽  
Vol 43 (5) ◽  
Author(s):  
B. Jokele ◽  
D. K. Fuchs

Less and less time is available for product development process. To prevent product failures and the resulting time intensive and cost intensive iteration steps, some preventive measures must be taken. Within the scope of quality management, FMEA anticipates possible problems concerning product and process properties. Nevertheless, in industrial practice designed products can have failures which were not considered within FMEA. The time pressure is immense, and efforts which do not make a contribution to a successful solution are regarded as lost time.This paper introduces a systematic approach to troubleshooting, with the aim of reducing the time for solution searching by considering the feasibility of ideas at an early stage.


2000 ◽  
Vol 44 (12) ◽  
pp. 2-479-2-482
Author(s):  
Peter Kammerlind ◽  
Per Persson ◽  
Jens-Peder Ekros

Today Quality Function Deployment (QFD) is a well-known method to understand customers needs and to translate them into design attributes. This makes QFD very helpful in the product development process (PDP). This paper promotes Design Reviews (DRs) as an important part of the PDP. DR together with QFD becomes an interesting approach to achieve robustness in product development. This is especially important when product concepts are transferred between different factories, in different parts of the world, within the same company. This is illustrated with a case study in the manufacturing industry.


Author(s):  
Andrea CAPRA ◽  
Ana BERGER ◽  
Daniela SZABLUK ◽  
Manuela OLIVEIRA

An accurate understanding of users' needs is essential for the development of innovative products. This article presents an exploratory method of user centered research in the context of the design process of technological products, conceived from the demands of a large information technology company. The method is oriented - but not restricted - to the initial stages of the product development process, and uses low-resolution prototypes and simulations of interactions, allowing users to imagine themselves in a future context through fictitious environments and scenarios in the ambit of ideation. The method is effective in identifying the requirements of the experience related to the product’s usage and allows rapid iteration on existing assumptions and greater exploration of design concepts that emerge throughout the investigation.


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