Conceptual Product Development
Abstract The importance of conceptual modelling more and more becomes recognized in the industrial practice, since it is commonly known that it is during that phase of the product development process where fundamental choices are made that have a strong influence on the result of the development — the process! The process of product development can only be efficient if it is basically put into practice methodically. The time additionally invested in the first steps of the methodical process of product development as it is described in the German guideline VDI 2221 prevents from forgetting important specifications or even overseeing possible ways of solution. This way the phase of conceptual modelling can result in a saving of time needed for product development due to fewer iteration loops for the correction of mistakes in later phases of the process and an increase of the product quality, too. The prerequisite of the efficiency of conceptual modelling is a definition of the product specifications which is as precise as necessary and as abstract as possible in order not to restrict the amount of solutions in an unnecessary way. Looking at the functions a product to be developed has to fulfill, the requirements list serves as a basis for the definition of function structures in which all functions and the relationships amongst each other are defined. This function structure can be utilized not only for the description of the product in an abstract way, but also for structuring the development process as well. With the definition of interfaces between parts of the product, implicitly interface specifications for the work on different parts of the product are defined. The function structure, therefore, can be used as a tool for management in the product development process. Because of this, the information summarised in these documents must be available throughout the entire development process the information technological support of these tools should be standard. Nevertheless, common CAD-Software does not support any step of conceptual modelling. In this paper an information technological support for conceptual modelling is also presented. Furthermore, it is shown what kind of changes in and extensions of common CAX-Systems would be necessary for the realisation of this theory.