scholarly journals Selling New Neighborhoods as Good for Walking: Issues for Measuring Self-Selection

2013 ◽  
Vol 10 (1) ◽  
pp. 5-9 ◽  
Author(s):  
Andrea Nathan ◽  
Lisa Wood ◽  
Billie Giles-Corti
Keyword(s):  
Built Environment ◽  
Open Space ◽  
Location Choice ◽  
Residential Location Choice ◽  
Housing Developments ◽  
Safe Environment ◽  
Self Selection ◽  
Walk Ability ◽  
Marketing Materials ◽  
The Way

Background:Self-selection—whether individuals inclined to walk more seek to live in walkable environments—must be accounted for when studying built environment influences on walking. The way neighborhoods are marketed to future residents has the potential to sway residential location choice, and may consequently affect measures of self-selection related to location preferences. We assessed how walking opportunities are promoted to potential buyers, by examining walkability attributes in marketing materials for housing developments.Methods:A content analysis of marketing materials for 32 new housing developments in Perth, Australia was undertaken, to assess how walking was promoted in the text and pictures. Housing developments designed to be pedestrian-friendly (LDs) were compared with conventional developments (CDs).Results:Compared with CDs, LD marketing materials had significantly more references to ‘public transport,’ ‘small home sites,’ ‘walkable parks/open space,’ ‘ease of cycling,’ ‘safe environment,’ and ‘boardwalks.’ Other walk-ability attributes approached significance.Conclusion:Findings suggest the way neighborhoods are marketed may contribute to self-reported reasons for choosing particular neighborhoods, especially when attributes are not present at the time of purchase. The marketing of housing developments may be an important factor to consider when measuring self-selection, and its influence on the built environment and walking relationship.

scholarly journals Designing Safe Street for Women

2019 ◽  
Vol 8 (2S2) ◽  
pp. 118-122
Keyword(s):  
Built Environment ◽  
Kuala Lumpur ◽  
Street Design ◽  
Safe Environment ◽  
Qualitative And Quantitative ◽  
Perception Of Safety ◽  
Safety Perception ◽  
The Relationship ◽  
Method Approach ◽  
The Way

Urbanisation is increasing rapidly and street design are affected due to current needs which are depending on motorised vehicles. Street become a thouroughfare and pedestrian needs are neglected. The charm of old street where priority were given to pedestrian and cyclist has lost. Pedestrian needs are constantly affected by the changing of built environment especially for women. The way women perceive a safe environment is rather different compared to men even though men do face risk in the environment. In order to create a safe street, the elements are not merely on the street but physical and social elements around it. The design of built environment does affect the way people perceive and behave. The aim of this research is to explore women’s perception of safety in the streets of Kuala Lumpur particularly at Jalan Tunku Abdul Rahman. The study adopted a mixed-method approach of qualitative and quantitative in order to understand the safety perception among women that will later establish the relationship between built environment and human psychology. Respondents were selected randomly around Jalan Tunku Abdul Rahman. Questionnaire survey forms were distributed and structured observation was conducted at interval period at these streets to examined and assess women’s behavior. Finding shows that fear does affect women’s perception and physical design of the streets are important in affecting their behavior.

ANALYSIS OF COMMUTE CHARATERISTICS AND RESIDENTIAL LOCATION CHOICE OF IIUM GOMBAK CAMPUS EMPLOYEES OF MALAYSIA

2010 ◽  
Vol 8 ◽  
Author(s):  
Mohammad Abdul Mohit ◽  
Mootaz Munjid Mustafa
Keyword(s):  
Urban Areas ◽  
Location Choice ◽  
Residential Location ◽  
Higher Learning ◽  
Kuala Lumpur ◽  
Residential Location Choice ◽  
North West ◽  
The North ◽  
Residential Characteristics ◽  
Learning Institutions

Higher learning institutions, particularly uni versities, are important nodes which can help in decentralizing the monocentric stigma of urban areas by encouraging employment and housing growth in metropolitan areas. The case study Gombak Campus of international Islamic University Malaysia (IIUM), located 15 kilometres to the north-west of Kuala Lumpur City, is currently an employment node in the Klang Valley region. Being a node of employment, it is expected to generate residential development in the vicinity of its location by supporting the determining two fac tors of residential location - commuting cost and rent. Although there are certain truths that rent and commute cost are important determinants in households' residential location, other factors also influence residential location decision making. This paper, therefore, attempts to identify an array of factors and the extent to which these factors influence commute and residential attributes of the employees of IIUM Gombak Campus. Findings of this study reveal that there is a significant relationship between commute behaviour and residential characteristics and a number of other factors nonnally overlooked by the mainstream residential location choice models.

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