Customer Relationship Marketing (CRM) for the Design of Strategies in Digital Marketing

2021 ◽  
pp. 108-119
Author(s):  
Raquel Ayestarán
Keyword(s):  
Relationship Marketing ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Customer Relationship Marketing

scholarly journals BUSINESS STRATEGIES: RUMUSAN STRATEGI MENINGKATKAN PEREKONOMIAN SEKTOR UMKM DI TENGAH PANDEMI

2021 ◽  
Vol 3 (2) ◽  
pp. 129
Author(s):  
Priska Rahmawati ◽  
Nur Aziz ◽  
Budi Utomo
Keyword(s):  
Relationship Marketing ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Business Strategies ◽  
Customer Relationship Marketing

Pandemi Covid-19 telah melanda Indonesia, hal ini mengakibatkan penurunan tingkat pendapatan dalam perekonomian. UMKM merupakan salah satu sektor yang terkena dampak pandemi ini. Pelaku usaha UMKM mengalami penurunan tingkat pembeli, hal ini terjadi karena adanya kebijakan PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat). Penelitian ini bertujuan untuk menjawab permasalahan yang dihadapi oleh pelaku usaha UMKM dan memberikan strategi bisnis baru supaya bisa bertahan di tengah pandemi. Metode penelitian dalam penelitian ini menggunakan analisis kualitatif dengan teknik pengumpulan data observasi partisipasi dan menggunakan sumber data sekunder. Hasil penelitian ini berupa rumusan strategi bisnis baru yaitu, melakukan penjualan E-Commerce, melakukan pemasaran dengan digital marketing, memperbaiki kualitas produk dan layanan, serta menjalin hubungan baik dengan konsumen (Customer Relationship Marketing). Dengan adanya penelitian ini akan memberikan kontribusi kepada pelaku UMKM untuk mempertahankan bisnisnya di masa pandemi, dan jangka panjangnya akan meningkatkan pendapatan nasional melalui sektor UMKM.Kata Kunci : Covid-19, UMKM, Strategi Bisnis

scholarly journals IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR

GANEC SWARA ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 506
Author(s):  
NI PUTU MIRA DWI ASTUTI ◽  
I KOMANG MAHAYANA PUTRA ◽  
KASIANI KASIANI ◽  
COKORDA GEDE PUTRA A YUDISTIR ◽  
I MADE WIDIANTARA
Keyword(s):  
Data Collection ◽  
Relationship Marketing ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Primary Data ◽  
Questionnaire Data ◽  
Research Model ◽  
Customer Relationship Marketing

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.

PENGARUH KARAKTERISTIK WIRAUSAHA TERHADAP KEBERHASILAN USAHA PERABOT RUMAH TANGGA DI KECAMATAN JAMBI TIMUR KOTA JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 38-56
Author(s):  
Novita Ekasari ◽  
Nurhasanah Nurhasanah
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Relationship ◽  
Customer Relationship Marketing

Dewasa ini perkembangan jasa dirasakan mengalami peningkatan, hal tersebut di iringi oleh berkembangnya berbagai sektor jasa seperti jasa pembiayaan kendaraan (finance) baik untuk kendaraan roda dua maupun roda empat.. Kebutuhan akan jasa pembiayaan ini semankin dibutuhkan masyarakat, pentingnya konsumsi akan jasa pembiayaan kendaraan tersebut makin dirasakan memiliki potensi yang besar dalam diri individu maupun dalam  kegiatan usaha, dikarenakan  jasa pembiayaan (finance)  saat ini merupakan  suatu  pilihan  yang baik dalam menghadapi berbagai resiko terutama dari sisi proses yang relatif lebih cepat dan mudah dibandingkan perbankan. Dalam penelitian ini perusahaan jasa pembiayaan yang akan diangkat untuk diteliti yaitu PT. BFI Finance Jambi. Penelitian ini bertujuan untuk mengetahui dampak dari Customer Relationship Marketing terhadap Loyalitas Nasabah Pada PT.BFI Finance Jambi. Sumber data dalam penelitian  ini adalah data primer dan data sekunder. Data primer diperoleh melalui observasi, wawancara dan kuisioner yang di susun penulis menegenai customer relationship marketing terhadap customer loyalty. Sedangkan Data sekunder adalah data yang di peroleh dari PT. BFI Finance dan diperoleh pula melalui literatur buku dan internet. Penelitian ini menganalisis pengaruh relationship marketing ((People  (X1), Knowledge and Insight (X2), Process (X3), Technology (X4)) terhadap Customer Loyalty. Penelitian ini dilakukan di PT. BFI Finance Jambi. Jumlah sampel yang diambil dalam penelitian ini berjumlah 100 orang.

scholarly journals DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

2019 ◽  
Vol 2 (1) ◽  
pp. 31-48
Author(s):  
I Gede Rihayana ◽  
Putu Pradiva Putra Salain ◽  
Nyoman Resa Adhika
Keyword(s):  
Relationship Marketing ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Customer Relationship ◽  
Woven Fabric ◽  
Equation Modeling ◽  
Marketing Capabilities ◽  
Main Research ◽  
Marketing Performance ◽  
Customer Relationship Marketing

The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that produce and sell woven and embroidery fabrics, and are listed in the Directory of Service Denpasar City Industry and Trade in 2016. Woven and embroidery businesses are spread in four districts with a total of 55 business units. The sample of this study is all members of the population, and placed the owners / managers of woven and embroidery fabrics as the target of the respondents. This research is a research survey using a questionnaire as the main research instrument. In addition, this study also uses independent interviews with key informants to support or explore findings from the results of the quantitative analysis. The research data were analyzed using Structural Equation Modeling (Smart-PLS), where the results showed that entrepreneurial orientation had an effect on marketing performance, but entrepreneurial orientation had no influence on marketing capabilities. Also, customer relationship marketing had an influence on marketing performance and marketing capabilities, while marketing capabilities have an influence on marketing performance.

STRATEGI PROMOSI UNTUK MENJAGA HUBUNGAN DENGAN WISATAWAN DI KAWASAN WISATA KUTA PADA ERA NEW NORMAL

2021 ◽  
Vol 20 (2) ◽  
pp. 114-123
Author(s):  
Anak Agung Ananda Pradnya Pramitha
Keyword(s):  
Relationship Marketing ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Promotion Strategy ◽  
New Normal ◽  
Customer Relationship Marketing ◽  
Qualitative Descriptive ◽  
To Come ◽  
The Right

This research aims to create an integrated promotional strategy to maintain relationships with tourists in kuta tourism area in the new normal era. The strategy was formed using a reference from Customer Relationship Marketing (CRM). Customer Relationship Marketing (CRM) is a marketing activity that aims to find, establish and maintain relationships with customers. Data collection techniques are carried out through documentation, literature studies, observations and interviews. The sampling technique used is Purposive Sampling. The data obtained is analyzed using qualitative descriptive analysis techniques. Based on the research that has been done formed several strategies that can be used to maintain good relationships with tourists or customers. The strategies are grouped into 4 categories. The four categories are trust, commitment, communication and problem handling. In these circumstances maintaining a relationship with a traveler or customer is very important. The right strategy is needed so that when the tourism gate has reopened, then tourists or customers will not be reluctant to come visit. Keywords : Promotion Strategy, CRM, Kuta Tourist Area, New Normal

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