A MICRO-ENTREPRENEUR IN THE GIG ECONOMY: CASE STUDY AND IMPLICATIONS FOR HIGHER EDUCATION

2019 ◽  
Vol 24 (03) ◽  
pp. 1950016
Author(s):  
THOMAS EVELAND ◽  
HELEN MACLENNAN
Keyword(s):  
Higher Education ◽  
Small Business ◽  
A Value ◽  
Gig Economy ◽  
Start Up

Through the methodology of auto-ethnographical case study, this research includes a review of the entrepreneurial nature of the current U.S. workforce and explores the experiences and insights of a micro-entrepreneur to identify challenges faced by many freelance, gig workers, and other micro-entrepreneurs in the current economy. The study consolidates the challenges faced by the micro-entrepreneur into four key areas: formulating and executing strategy, constructing a value web, utilizing mentors and negotiating ambiguity in business. These unique challenges center on the start-up, development and operation of a small business, and are used to provide curricular and pedagogical recommendations for higher education to better serve this burgeoning sector of the workforce.

Establishing a retro-marketing rental company

2018 ◽  
Vol 19 (2) ◽  
pp. 125-133
Author(s):  
Justin O’Brien
Keyword(s):  
Small Business ◽  
Contextual Information ◽  
New Ventures ◽  
Business Planning ◽  
Female Entrepreneurs ◽  
Service Concept ◽  
Teaching Case ◽  
Start Up ◽  
Management Students

‘Establishing a retro-marketing rental company: VW Kamper’ is a teaching case study primarily targeted for postgraduate and advanced undergraduate entrepreneurship, marketing and management students who are seeking to learn a range of small business start-up business planning and evaluation methods. The case draws theoretically on the brand revival characteristic framework of Brown, Kozinets and Sherry to consider the allure of renting a nostalgic Volkswagen (VW) campervan for a glamorous camping experience while relating some of the growing literature pertaining to the challenges faced by female entrepreneurs. The case provides financial and marketing contextual information to practically engage students with an intriguing and authentic motorhome rental service concept to help develop financial reasoning skills related to new ventures and risk.

scholarly journals Der Wiener Deewan: A Case Study Of Start-Up Success

2011 ◽  
Vol 5 (4) ◽  
pp. 93
Author(s):  
Muhammad Zafar Yaqub
Keyword(s):  
Small Business ◽  
Customer Relations ◽  
Contemporary Literature ◽  
Business Management ◽  
Learning Potential ◽  
Success Stories ◽  
Small Business Management ◽  
Start Up ◽  
Customary Practices

Conventional wisdom, when blended with unorthodoxies in innovativeness, can produce miraculous success stories like Der Wiener Deewan. The restaurants marketing strategy is full of such unorthodox gimmicks and has a great deal of learning potential for the small business entrepreneurs who are capable, willing and brave enough to denounce the stagnant customary practices. The case study will contribute to the contemporary literature in small business management, entrepreneurship, customer relations management (CRM), and retailing.

Halen Môn: The Story of an ‘Uncomfortable’ Innovation

2011 ◽  
Vol 12 (4) ◽  
pp. 307-312 ◽  
Author(s):  
James Carr ◽  
Nerys Fuller-Love
Keyword(s):  
Small Business ◽  
Family Business ◽  
Innovation Process ◽  
Strategic Leadership ◽  
Strategic Partnerships ◽  
North Wales ◽  
Start Up ◽  
The Family ◽  
The Uk

Halen Môn is a family business in Anglesey, North Wales that began life in a saucepan of seawater on the Aga in the family kitchen. Today Halen Môn supplies Marks and Spencer, Waitrose and Harvey Nichols in the UK and their salt can also be found in 22 countries and some of the world's top restaurants. This case study views the development of this small business from the start-up phase to the present day. The resulting analysis illustrates the importance of three key elements of the innovation process: the need to develop an innovative organization; strategic leadership; and the formation of rich networks and strategic partnerships.

The contribution of higher education-based technology start-up incubators to the co-production of knowledge, innovation and growth

2018 ◽  
Vol 32 (4) ◽  
pp. 253-268 ◽  
Author(s):  
Anthony Paul Buckley ◽  
Stephen Davis
Keyword(s):  
Higher Education ◽  
Education Technology ◽  
The United States ◽  
Policy Learning ◽  
Production Of Knowledge ◽  
Multiple Factors ◽  
Effective Evaluation ◽  
Knowledge Innovation ◽  
Start Up

Start-up incubators are one of a number of micropolicy interventions used by states to support their technology entrepreneurs. Since 2000, the number of incubators in the United States has almost trebled while that in Europe has more than doubled. This article outlines the challenges involved in attempting to evaluate the contribution of the higher education technology start-up incubator process. It advocates theory-based evaluation (TBE) methodology as a possible solution for effective evaluation (and policy learning) in complex research settings such as this, where a study is unable, for myriad reasons, to meet the stringent requirements of experimental research design. TBE delivers findings on the contribution of the multiple factors influencing a result, thus showing whether the incubation process made a contribution to an observed result and in what way. An exploratory case study is used in this article to illustrate how the proposed TBE approach could work.

CASE STUDY OF A QUALITY COST MODEL IN A SMALL BUSINESS

2016 ◽  
Vol 7 (2) ◽  
pp. 1-24
Author(s):  
Neto Jose Alves da Silva ◽  
◽  
Giacaglia Giorgio Eugenio Oscare ◽  
Keyword(s):  
Small Business ◽  
Cost Model ◽  
Quality Cost

MENGGAGAS PENDIDIKAN BERWAWASAN KEWIRAUSAHAAN DI PERGURUAN TINGGI ISLAM

ALQALAM ◽  
2017 ◽  
Vol 34 (1) ◽  
pp. 30
Author(s):  
Nur Hidayah
Keyword(s):  
Higher Education ◽  
Islamic Law ◽  
Law And Economics ◽  
State Institute ◽  
Study Program ◽  
Islamic Studies ◽  
Entrepreneurial Culture ◽  
Curriculum Structure ◽  
Islamic Values

There has been a concern over a high unemployment rate among graduates of Islamic higher education and a low proportion of entrepreneurs in Indonesia. In fact, a high proportion of entrepreneurs is one of indicators of a country’s welfare. This has generated a question: to what extent do Islamic values cultivate entrepreneurial culture among its adherents? How to cultivate entrepreneurial culture in Islamic higher education? This paper will investigate this matter using a case study of Faculty of Islamic Law and Economics at Banten State Institute for Islamic Studies.  The paper argues that the curriculum at the faculty of Islamic Law and Economics has not been oriented towards building entrepreneurial culture. The curriculum consists of subjects to enhance the students’ competence and skills to prepare them as bachelors of syari`ah economics for the professions such as manager, lecturer, researcher, syari`ah auditor, etc, instead of preparing them for entrepreneurs who are capable to build his or her own business from the scratch.    To propose Islamic entrepreneurship study program at the FSEI of IAIN SMHB, it is important to have a strong political will not only from the internal IAIN but also higher authoritative body such as the Ministry of Religious Affairs to facilitate this from not only the accreditation process but also financial support. A further feasibility study needs to be undertaken to build its infrastructure such as qualified lecturers, appropriate curriculum structure, and recruitment student system. Since this field has a strong link with a ‘real sector’, there has been an urgent need to build cooperations with business sector to enable the students to undertake their apprentice and build their networks to facilitate their ability to develop their own business.     Keywords: Islam, entrepreneurship, entrepreneurial education.

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