In the last years football clubs games broadcasting rights selling process, internet and mobile phone packages are included too. Internet is a widely accepted and useful mean of communication, something that was immediately recognized by the football authorities and clubs in all countries. Same ways, the gradually increased use of smart phones led to the inclusion of the mobile broadcasting rights in the total selling rights packages. The latest rights auction is of paramount importance, not only because the rights value will break a new record, but also because among the interested parties and bidders are some of the world’s tech giants such as Amazon, Google and Netflix. Live streaming Premier League matches looks to be the next frontier and PL hope tech giants like Amazon, Google, Facebook and Netflix will enter the auction and push the price of the UK package above its current standing of £5.14billion
The English Premier League Internet Broadcasting Rights Selling Model – Historical Study