Social media use and potential in business-to-business companies' innovation

2010 ◽  
Author(s):  
Hannu Kärkkäinen ◽  
Jari Jussila ◽  
Jaani Väisänen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Social Media Use ◽  
Business To Business

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

Social Media Use and Potential in Business-to-Business Companies’ Innovation

2013 ◽  
Vol 5 (1) ◽  
pp. 53-71 ◽  
Author(s):  
Hannu Kärkkäinen ◽  
Jari Jussila ◽  
Jaani Väisänen
Keyword(s):  
Social Media ◽  
Media Use ◽  
Innovation Process ◽  
Business Sector ◽  
Social Media Use ◽  
Business Innovation ◽  
Empirical Survey ◽  
Business To Consumer ◽  
The Given ◽  
Business To Business

The use, potential and challenges of social media in innovation have received little attention in the literature, especially from the standpoint of the business-to-business sector. Therefore, this paper focuses on bridging this gap. The purpose of this paper is to study the use and potential of social media in the innovation context, especially from the perspective of business-to-business companies. The paper starts by defining of social media and Web 2.0, and then characterizes social media in business, social media in the business-to-business sector and social media in the business-to-business innovation process. The paper also studies the essential differences between business-to-consumer and business-to-business in the given respects. Finally the authors present and analyze the results of their empirical survey of 110 respondents from Finnish companies. The results suggest that there is a significant gap between the perceived extensive potential of social media and current social media use in innovation in business-to-business companies. They have also identified potentially effective ways to reduce the gap, and clarify the found differences between B2B’s and B2C’s.

scholarly journals The use of social media in the B2B sales process: a meta synthesis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Graziela Perretto Rodrigues ◽  
Adriana Roseli Wünsch Takahashi ◽  
Paulo Henrique Muller Henrique Prado
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Use ◽  
Theoretical Framework ◽  
Business Organizations ◽  
Social Media Use ◽  
Content Type ◽  
Sales Process ◽  
Use Of Social Media ◽  
Business To Business

Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

Can I “Friend” My Therapist? The Ethics of Social Media Use in Health Care

PsycCRITIQUES ◽  
2014 ◽  
Vol 59 (29) ◽  
Author(s):  
Karen Wilson
Keyword(s):  
Health Care ◽  
Social Media ◽  
Media Use ◽  
Social Media Use

Toward an evolutionary perspective on social media use for cooperation.

2020 ◽  
Vol 14 (2) ◽  
pp. 132-146 ◽  
Author(s):  
Yu-Leung Ng
Keyword(s):  
Social Media ◽  
Media Use ◽  
Evolutionary Perspective ◽  
Social Media Use

Self-Injury and Social Media Use among Adolescents : A Systematic Review

2020 ◽  
Vol 20 (3) ◽  
pp. 247-275
Author(s):  
Sojung Kim ◽  
◽  
Geurim Go
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Media Use ◽  
Social Media Use ◽  
Self Injury
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