scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

scholarly journals The use of social media in the B2B sales process: a meta synthesis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Graziela Perretto Rodrigues ◽  
Adriana Roseli Wünsch Takahashi ◽  
Paulo Henrique Muller Henrique Prado
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Use ◽  
Theoretical Framework ◽  
Business Organizations ◽  
Social Media Use ◽  
Content Type ◽  
Sales Process ◽  
Use Of Social Media ◽  
Business To Business

Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

EFFECTS OF SOCIAL MEDIA TOOLS ON STUDENT BEHAVIOR

2021 ◽  
Vol 7 (45) ◽  
pp. 2284-2298
Author(s):  
İlker İnan LOKURLU ◽  
Yüksel GÜNDÜZ
Keyword(s):  
Social Media ◽  
Academic Success ◽  
Student Attitudes ◽  
Media Use ◽  
Negative Effects ◽  
Social Media Use ◽  
Attitudes And Behaviors ◽  
Social Media Tools ◽  
And Behaviors ◽  
Use Of Social Media

The aim of the survey is to express the effects of social media tools on student‟s behavior.The research is a qualitative one designed with phenomenology method.The working group of the research consists of 25 branch teachers working in secondary schools in Bursa, Yıldırım district in the 2018-2019 academic year.Participants were selected by purposeful sampling method. A semi-structured interview form consisting of five questions prepared by the researchers was used to collect data in the study.In this context, teachers were asked what their opinions were on the effects of social media on student attitudes and behaviors, the effect of social media on students 'acquisition of bad habits, the effect of social media on students' expressing their thoughts freely, the effect of social media use on students 'academic achievement, and the effect of social media use on students' socialization. When the results of the research are investigated, 19 of the teachers participating in the research expressed that social media has a minus effect on student attitudes and behaviors, 5 have both positive and negative effects, also 1 have an assertive effect;24 of them stated that social media is effective in students' adopting poor habits, 1 of them has no effect;21 of them denoted that social media had an effect on students' expressing their thoughts freely, 4 of them had no effect;11 of them stated that the use of social media has a positive effect on the academic success of the student, 11 of them have a negative effect on academic success, 3 of them can have both positive and negative effects;11 of them stated that the use of social media has no effect on socialization of students, 8 of them stated that it has an effect, and 6 of them are undecided about this issue. Keywords: Social Media, Social Media Tools, Teacher, Student.

Social Media

2018 ◽  
pp. 112-128
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Positive Attitude ◽  
Media Use ◽  
Social Media Use ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Number Of Individuals

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.

Nonprofit Organizations and Social Media Use

2017 ◽  
pp. 180-195
Author(s):  
Aminata Sillah
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Media Use ◽  
Descriptive Analysis ◽  
Social Media Use ◽  
Media Technologies ◽  
Engagement Strategies ◽  
Social Media Tools ◽  
Use Of Social Media

The use of social media technologies such as Facebook, Twitter, Instagram, and LinkedIn has enhanced and increased the communication and engagement strategies available to nonprofit organizations. This chapter focuses on and addresses the question of nonprofit use of social media by examining the main objectives for using social media, and whether social media has been effective in meeting these objectives. Existing research on nonprofit social media use tends to focus on finding out which social media tools nonprofit organizations are using and which one of these yields the most impact. To answer these questions, descriptive analysis is conducted on social media technologies and their usage to identify associations between effectiveness of social media in meeting objectives. These questions go beyond asking why nonprofit organizations use social media and analyzes how they meet their objectives using various social media tools.

Social Media in the Workplace: Information Exchange, Productivity, or Waste?

2016 ◽  
Vol 48 (5) ◽  
pp. 395-412 ◽  
Author(s):  
Federica Fusi ◽  
Mary K. Feeney
Keyword(s):  
Social Media ◽  
Organizational Culture ◽  
Local Governments ◽  
Media Use ◽  
Social Media Use ◽  
Public Managers ◽  
Technological Capacity ◽  
Combining Data ◽  
Social Media Tools ◽  
Use Of Social Media

Public managers play a central role in the adoption and smooth implementation of social media tools in the workplace, with local governments increasingly expecting managers to utilize these tools. Nevertheless, we know little about how public managers perceive social media use for work activities and what factors shape such perceptions. Preliminary research has shown that social media use in government may enhance task efficiency, but it may also increase management complexity and workload. In this study, we draw from current literature on e-government adoption and use to investigate the role of personal and organizational use of social media, organizational culture, digital threats, and technological capacity in shaping public managers’ perceptions of social media use. Combining data from a national survey of 2,500 public managers in 500 U.S. local governments, Census data, and data collected from city websites, we find that perceptions of social media tools in the workplace are influenced by the interplay of personal and organization use of social media, an organizational culture of innovation, and formal guidance on social media use. Technological capacity and perceptions of digital threats are not significantly related to perceptions of social media. We conclude with a discussion of what these findings mean for research and practice.

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

scholarly journals Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective

2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Business Value ◽  
Customer Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Social Media Tools ◽  
Dynamic Capabilities Perspective

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.

How and why Organisations Use Social Media: Five Use Types and their Relation to Absorptive Capacity

2017 ◽  
Vol 32 (2) ◽  
pp. 194-209 ◽  
Author(s):  
Daniel Schlagwein ◽  
Monica Hu
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Absorptive Capacity ◽  
Media Use ◽  
Social Media Use ◽  
The Past ◽  
Key Informant ◽  
Use Of Social Media ◽  
Trade Press ◽  
Consulting Companies

In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted social media. Trade press and consulting companies often claim that the systematic use of social media increases the performance of organisations. However, such claims are typically neither empirically grounded nor theoretically examined. In this paper, based on key informant interviews at 20 organisations, we examine these claims empirically and theoretically. Firstly, we examine the ways in which social media are used by organisations. We identify five different social media use types that support different organisational purposes (broadcast, dialogue, collaboration, knowledge management and sociability). Secondly, we analyse how these five social media use types relate to organisations' absorptive capacity. We find that particular social media use types (e.g., dialogue) support organisations' absorptive capacity and, ultimately, their performance although others (e.g., sociability) do not.

scholarly journals The “anti-vax” movement: a quantitative report on vaccine beliefs and knowledge across social media

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Staci L Benoit ◽  
Rachel F. Mauldin
Keyword(s):  
Social Media ◽  
Media Use ◽  
Knowledge Score ◽  
Structured Interview ◽  
Social Media Use ◽  
Cross Sectional ◽  
Knowledge And Beliefs ◽  
Twitter Users ◽  
Use Of Social Media ◽  
Vaccine Information

Abstract Background Social media use has become a mainstay of communication and with that comes the exchange of factual and non-factual information. Social media has given many people the opportunity to speak their opinions without repercussions and create coalitionS of like-minded people. This also has led to the development of a community know as anti-vaxxers or vaccine deniers. This research explores the extent to which vaccine knowledge has reached on social media. Methods This cross sectional research explored the relationship between the spread of information regarding vaccines in relation to social media use. A sample of 2515 people over the age of 18 around the world completed the survey via a link distributed on Twitter, Facebook and Instagram. A series of questions on vaccine knowledge and beliefs were compounded to create an individual’s “knowledge score” and a “belief score”. Knowledge scores were ranked from low knowledge to high knowledge with increasing scores. Belief scores were ranked from belief in myths to disbelief in myths with higher scores. This score was then analysed, using a Welch test and post hoc testing when applicable, across demographics and questions relating to social media use. Results Significant relations were found in both the knowledge and belief categories, many of which were similar findings between the two. North Americans had significantly lower knowledge and belief scores compared to all other continents. While the majority of people primarily use Facebook, Twitter users were significantly more knowledgeable. It was also found that higher education was correlated with higher knowledge and belief scores. Conclusions Overall, these correlations are important in determining ways to intervene into the anti-vax movement through the use of social media. Cross demographics were not analysed in this study but could be in future studies. To better understand the social media exposures related to vaccine information a follow up structured interview research study would be beneficial. Note that due to the cross sectional nature of this study, causal relationships could not be made.

scholarly journals APPRECIATION OF SOCIAL MEDIA BY TOURIST ACCOMMODATION OWNERS IN GREECE

2021 ◽  
Vol 36 (2spl) ◽  
pp. 672-680
Author(s):  
Chrysa AGAPITOU ◽  
◽  
Evanthia RIZOU ◽  
Aggeliki KONSTANTOGLOU ◽  
Dimitrios FOLINAS ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Primary Data ◽  
General Strategy ◽  
Social Media Use ◽  
Quantitative Survey ◽  
Use Of Social Media ◽  
Tourist Accommodation ◽  
Of Greece

The primary aim of this paper is to examine the use of social media by managers in the field of tourism, especially in small and medium-sized businesses in Greece. An explanatory quantitative survey has been applied to collect, process and analyze primary data using questionnaires answered by 302 tourist accommodation owners, originated from 35 prefectures across the mainland and the islands of Greece. The research has indicated that the degree of social media dynamics is also large in small and medium-sized businesses. Regarding the goals that every business wishes to achieve by using social media, it has come up that businessmen seem to be content with their simple preserve on social media and retain mainly an informative and advertising approach. Based of the findings, it has become apparent that social media use, even for advertising purposes, occurs but without being a part of a general strategy promotion, thus with no specific plan or goals, without realizing the benefits of their advantages, and with no results measurements.

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