Internal communications for external results

1977 ◽  
Author(s):  
Rita Seplowitz Saltz
2021 ◽  
Author(s):  
Annie Williams

Healthcare communications is a niche area of the professional communication field that has been studied from a social identity perspective by several researchers. In this qualitative study, interviews and documents were collected to evaluate the relationship between internal communications and social identity at St. Michael’s Hospital in Toronto, Ontario. Results showed a process of internal communications management that began with planning communications, moved through implementation and then involved measuring communications practices and planning for future changes. Throughout this process, the ‘unique identity’ of St. Michael’s Hospital was used as an inspiration for communications planning, messaging and measurement in order to reinforce a valid identity for employees. Moving forward, the public affairs and communications department could further expand their staff training and measurement tools in order to further solidify their status as an adaptive communications system.


2021 ◽  
Author(s):  
Annie Williams

Healthcare communications is a niche area of the professional communication field that has been studied from a social identity perspective by several researchers. In this qualitative study, interviews and documents were collected to evaluate the relationship between internal communications and social identity at St. Michael’s Hospital in Toronto, Ontario. Results showed a process of internal communications management that began with planning communications, moved through implementation and then involved measuring communications practices and planning for future changes. Throughout this process, the ‘unique identity’ of St. Michael’s Hospital was used as an inspiration for communications planning, messaging and measurement in order to reinforce a valid identity for employees. Moving forward, the public affairs and communications department could further expand their staff training and measurement tools in order to further solidify their status as an adaptive communications system.


2008 ◽  
pp. 165-171
Author(s):  
Trevor Morris ◽  
Simon Goldsworthy

2008 ◽  
pp. 171-177
Author(s):  
Trevor Morris ◽  
Simon Goldsworthy

Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.


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