Nostalgia for the Past, Hope for the Future

In 2020, the VOV celebrated seventy-five years of broadcasting. While those celebrations were underway, a former colonial villa which housed the Bạch Mai Wireless Telegraphy Station and was used by the Viet Minh to broadcast radio reports on the Declaration of Independence in 1945, was destroyed to make way for a new road. The epilogue reflects on the accepted history of radio communications, media broadcasting, and the performing arts propagated by the VOV and contrasts that narrative with the findings of this book, which outlines a longer, entangled story involving French colonialism and American imperialism. Drawing on statements by VOV CEO Nguyễn Thế Kỷ concerning the contribution of the broadcast media to Vietnam’s positive response to the COVID-19 pandemic, the writing argues that contemporary reproductions of nostalgic red music reaffirm the centrality of the VOV as a national multimedia network and secure the future of its principal benefactor, the CPV.

From Chauvel to creatives: Celebrating the career of Distinguished Professor Stuart Cunningham

This essay introduces the special issue of Media International Australia dedicated to the work of Stuart Cunningham. We note the scholarly contributions made by Stuart Cunningham to communications, media and cultural studies, including screen studies, creative industries and cultural policy studies. We also note his extensive contributions to institution building and academic leadership in engaging with industry and policy agencies from an applied humanities perspective.

Can Study of the Historical Jesus Escape its Typographical Captivity?

As part of the deepening diversification of biblical studies, several lines of research are now undermining the print-cultural assumptions on which New Testament studies developed. The first section offers summaries of important inquiries into ancient communications media: the dominant oral communication and the uses of writing; revisionist text-criticism of manuscripts of texts later included in the Hebrew Bible; the oral-written cultivation of their cultural repertoire by Judean scribes; the parallel oral cultivation of Israelite popular tradition; revisionist criticism of Gospel texts; and the learning and oral performance of Gospel texts. These separate but related lines of research are undermining the standard print-cultural assumptions, concepts, and approaches of Jesus studies. The second section explores the implications of these researches that open toward an alternative view of what the sources are, a more comprehensive approach to the historical Jesus appropriate to ancient communications media, and a reconceptualization of Jesus studies.

A Comparison Between Inbound and Outbound Marketing

Social media has not only enabled us to freely express our ideas and thoughts and facilitates us with interactive communications media with friends, but also allows businesses to use it as a platform for marketing. Since social media facilitates businesses to keep in touch with their consumers at low costs while catering to their specific needs and wants in order to satisfy them. As a result, there is a trend towards inbound marketing, in which customers are persuaded to actively find useful and relevant information on products or services to suit their needs and wants. In contrast, conventional marketing is outbound marketing where businesses push marketing contents to their customers regardless of if they need such contents or not, which may annoy them. This chapter compares inbound and outbound marketing and discusses advantages of inbound marketing over outbound marketing.

On Pornography and Its Impact on Sexual Violence

Having offered a short presentation of the phenomenon of pornography, in particular its common, yet ominous presence in the means of social communication, the paper focuses on the analysis of the relationship between pornography and sexual violence. By employing theories of family violence and especially, theories of sexual violence, the paper examines connection between pornography and sexual violence, analyses offsetting »pro et contra« views concerning this interrelation, and possible interests lying behind contrary arguments. The paper proceeds with a detailed analysis of the document issued by the Pontifical Council for Social Communications »Pornography and Violence in the Communications Media«, followed by an anthropological and ethical analysis of the relationship between pornography and sexual violence. The deceit and deception of the dilemma lies in the fact, the paper concludes, that pornography and sexual violence are not only in a causal relationship, but these are two very similar phenomena, almost the same by (their) nature and content, the result of the same mentality and culture with the same devastating effects on a person and person’s sexuality.

THREATS TO INFORMATION SOCIETY AS FACTOR OF POLITICAL AND ADMINISTRATIVE INTERACTION BETWEEN PUBLIC ADMINISTRATION AND COMMUNICATIONS MEDIA IN UKRAINE

The article explores the content of the ‘information society’ concept. The concept of a political and administrative management system has been studied. The structure and features of the political and administrative system have been determined. The main threats to managing modern political and administrative systems have been identified. The essence of the interaction between public administration and communications media in the conditions of requirement to ensiring national information security has been defined. The problems of public administration in the information field of Ukraine have been highlighted.

Hermeneutics

Musical hermeneutics, the interpretation of the meaning of musical works, genres, or performances, has traditionally been limited by the assumption that any meaning music might have must derive from the intrinsically musical dimension of form, technique, or structure. This assumption is a mistake. Understanding why it goes wrong may lead to a more robust and revealing understanding of music. A more genuinely musical hermeneutics is possible in light of two modern philosophical concepts—care (from Heidegger) and aspect-change (from Husserl and Wittgenstein)—combined with two new ones: hermeneutic delay as an essential feature in the generation of meaning and paraphrase as a fundamental condition of language in particular and communications media, including music, in general. The interpretive practice thus made possible, illustrated with examples from Haydn and Debussy, extends humanistic knowledge and is consistent (but not compliant) with advances in neuroscience and digital technology that have broadened the concept of cognition beyond conscious thinking.

The Press and the Labour Movement

This chapter explores the dynamic relationship between the labour movement and the press. It argues that recognition of the need to negotiate or counter the growing pre-eminence of the press and other forms of mass-communications media compelled some of the twentieth-century labour movement’s most original intellectual and strategic advances. Equally, at other moments, a tendency on the part of beleaguered labour leaders to overestimate the hegemonic reach of the ‘right-wing’ or ‘capitalist’ press served to mask shortcomings and lacunae in the movement’s own ideological and strategic perspectives. Rather than approaching the relationship between labour and the press as one of essential conflict and antagonism, the chapter seeks to understand them as two aspects of the same ongoing historical process.

Media Culture As a Factor in the Representation of Ethnic Traditions

The article considers the role played by media representation of ethnic cultures in the formation of ethnic identity. The author seeks to trace the process of ethnic culture representation in ethnic television programs. Keywords: ethnic culture, media communications, media culture, ethnic identity, ethnic images.

Introducing the Media Use Behaviour Conceptual Framework

In an increasingly digitally connected world researchers have sought to understand behaviour associated with digital communications media. We argue that a more consistent conceptualisation of media use behaviour and its etiological foundations is a necessary basis for research in this regard to progress. To this end, through the adoption of an affordances approach, we propose the Media Use Behaviour Conceptual Framework to describe the reciprocal relations between users (described in relation to personal characteristics and cognitive factors), the situations (consisting of social, physical, and technological dimensions) in which they use media, their media use behaviour, and the outcomes (both realised and expected) of this behaviour. This framework seeks to integrate the behaviourist and cognitivist approaches to action and, additionally, acknowledges the socially constructed and deterministic role of media in action. It is argued that such a framework will provide a useful basis upon which researchers can consider various individual differences in observed media use behaviours and associated outcomes and, importantly, understand why particular media use behaviours occur.