scholarly journals The Value Cocreation Influence Mechanism of Network Freight Transport Platform in IoT-Based Environments: Under the Service-Dominant Logic

2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Pengxia Bai ◽  
Qunqi Wu ◽  
Qian Li ◽  
Lei Zhang ◽  
Yahong Jiang ◽  
...  
Keyword(s):  
Business Environment ◽  
Freight Transport ◽  
Network Effect ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Mediating Role ◽  
Influence Mechanism ◽  
Relational Embeddedness ◽  
Value Cocreation ◽  
Online Business

The Internet of Things (IoT) has brought many benefits to the development of industries, from manufacturing to services. In the context of IoT, the network freight transport platform is equivalent to an integrator, integrating the scattered resources such as carriers and shippers in the supply chain, providing a solution, improving the use efficiency of vehicles, effectively reducing logistics cost, and creating value for the freight transport platform and bilateral customers. The purpose of this research is to explain the influence mechanism of transport demand subjects’ participation in value cocreation (VCC) under the service-dominant logic (SDL). We proposed a conceptual framework and 10 hypotheses and used SEM to measure the direct and mediating relationship among SDL, transport demand subject (TDS) participation, relational embeddedness (RE), platform VCC, and TDS value in the online business environment. The findings show that (1) SDL, TDS participation, and RE do not directly affect the TDS value, but indirectly through platform VCC; (2) SDL affects platform VCC not only directly but also indirectly through TDS participation and RE; (3) TDS participation affects platform VCC not only directly but also indirectly through RE; (4) RE indirectly affects TDS value by affecting platform VCC; and (5) platform VCC plays a mediating role in SDL, TDS participation, RE, and TDS value. Hence, transport enterprises should pay attention to the innovation concept, guide TDS participation, jointly improve platform VCC, give play to the network effect of the freight transport platform, and achieve TDS value through the deepening of TDS relationship embedding.

Systemic Luxury Strategy

2021 ◽  
Author(s):  
Jonas Hoffmann
Keyword(s):  
Institutional Theory ◽  
Mental Maps ◽  
Service Dominant Logic ◽  
Meso Level ◽  
Dominant Logic ◽  
Learning Journey ◽  
Value Cocreation ◽  
Micro Level ◽  
Contextual Environment ◽  
Level 2

The current world of luxury business is globalised, networked, uncertain, and turbulent. This chapter integrates insights from the socioecological approach to strategy, service-dominant logic, and institutional theory to conceptualise a systemic luxury strategy approach. By highlighting the link between forces in the contextual environment and their consequences in the luxury ecosystem, this approach presents how luxury actors (1) design and institutionalise systems for value cocreation (micro-level), (2) reshape the luxury ecosystem (meso-level), and (3) dynamically assess and influence developments in the contextual environment (macro-level). Systemic luxury strategy is understood as a learning journey to iteratively reconfigure the landscape and reframe mental maps. The chapter concludes by exploring how engaged scholars and practitioners can enact systemic luxury strategy.

scholarly journals A Multidimensional Practice-Based Framework of Interactive Value Formation

2021 ◽  
pp. 109467052110256
Author(s):  
Thuy Luyen ◽  
Haseeb Shabbir ◽  
Dianne Dean
Keyword(s):  
User Experience ◽  
Practice Theory ◽  
Future Research ◽  
Multiple Outcomes ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Mediating Role ◽  
The Relationship ◽  
Service Managers

This study seeks to deconstruct the multidimensionality of the Interactive Value Formation (IVF) process within complex and prolonged Technology-Based Self-Services (TBSSs). Building on practice theory and Service Dominant logic, this framework sheds light on the complexity of practice-based resource integration processes within the IVF process. The findings demonstrate firstly, how IVF can result in both value co-creation and co-destruction and secondly, how these outcomes are influenced by the enactment of practices within the service experience. Finally, this study demonstrates the mediating role of consumer intensity as a function of consumer effort and time during this enactment. The suggested framework emphasizes the role of engagement, as intersecting between resource-based practices and outcomes, and the nested nature of the IVF process. In doing so, the relationship between the multiple outcomes of engagement and variations in loyalty are revealed. The study has implications for service managers responsible for user experience of complex and prolonged TBSSs. Directions for future research can focus on further deconstructing the multi-dimensionality of the IVF process.

An Empirical Analysis of Intentions to Cocreate Value in Hotels Using Mobile Devices

2015 ◽  
Vol 42 (4) ◽  
pp. 528-562 ◽  
Author(s):  
Cristian Morosan
Keyword(s):  
Conceptual Model ◽  
Mobile Devices ◽  
Empirical Analysis ◽  
Mobile Commerce ◽  
Critical Element ◽  
Service Dominant Logic ◽  
Personal Innovativeness ◽  
Dominant Logic ◽  
Value Cocreation

Value cocreation represents a critical element of the service-dominant logic paradigm, which is currently becoming increasingly important in hospitality. A number of recent studies are pointing to the criticality of examining the value cocreation mechanisms in hotels. While value can be cocreated using a variety of methods, mobile commerce offers unique opportunities to lay the foundation of value cocreation in hotels, which can bring substantial benefits for all stakeholders of this process. To understand the how hotel guests develop intentions to cocreate value in hotels using their mobile devices, a conceptual model was developed and validated empirically based on data from U.S. hotel guests. Guests’ perceptions of personalization, trust in the hotel, and their personal innovativeness were found to influence their degree of involvement with mobile devices in hotels, which are instrumental in the development of intentions to engage in specific cocreation behaviors.

Logistics Innovation

2014 ◽  
pp. 1-26 ◽  
Author(s):  
Omur Yasar Saatcıoglu ◽  
Gul Denktas-Sakar ◽  
Cimen Karatas-Cetın
Keyword(s):  
Service Providers ◽  
Holistic Approach ◽  
Business Environment ◽  
Service Dominant Logic ◽  
Technology Knowledge ◽  
Dominant Logic ◽  
Logistics Service Providers ◽  
Relationship Orientation ◽  
Great Pressure ◽  
Operant Resources

Customers demand new services due to a dynamic and complex business environment. Innovation is a response to these challenges in various industries. Logistics service providers are under great pressure to be innovative due to their changing business environment and customer demands. Logistics innovation can be considered service innovations triggered by technological innovations. Service innovation should be examined with a service-dominant logic perspective by considering properties of services. Service-dominant logic as an evolving view in marketing highlights the importance of value co-creation, relationships, processes, and operant resources in the service exchanges of the organizations. In this chapter, important determinants related to logistics innovation are derived by a comprehensive literature review. Furthermore, a conceptual model of logistics innovation within a service-dominant logic perspective is established. This study is novel in that it focuses on the unexplored research of logistics innovation from the perspective of service-dominant logic by taking a holistic approach integrating technology, knowledge, and relationship orientation concepts with value co-creation.

Service Innovation: A Service-Dominant Logic Perspective

MIS Quarterly ◽  
2015 ◽  
Vol 39 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Robert F. Lusch ◽  
◽  
Satish Nambisan ◽  
Keyword(s):  
Service Innovation ◽  
Service Dominant Logic ◽  
Dominant Logic
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