Abstract. The cluster approach is now a credible proven tool for improving the competitiveness of the regional and national economies. For the economy, clusters represent growth points when one or more economic entities reach absolute competitiveness in the market, they affect the immediate environment, resulting in a cluster formation — a community of entities that contribute to each other’s competitiveness. The social and psychological factors, the system of motives and interests of individual members of the cluster in the merger play an important role in the formation of the cluster. Awareness of mutual benefit, interest of participants in cooperation, overcoming stasis of loss of leadership positions, desire to develop together, remaining competitors ensures achievement of resultant synergistic effect of cluster cooperation. Appointment. The purpose of the study is to analyze the socio-psychological features of cluster interaction. Methods. The following methods were used in the study: logical generalization, synthesis, analysis, comparison — to determine the essential characteristics of the concept of «cluster»; analysis and comparison to identify social-psychological biases and prompt participants to cluster interaction. Results. The article analyzes the social-psychological obstacles, prejudices, and cluster interaction preferences that are characteristic of the leader of the cluster-leading company, the manager of the enterprise responsible for cluster specialization, but not the market leader, of the employees of these companies; the head and employees of scientific institutions, authorities, and the public. It has been established that maintaining competition between the cluster participants is a key aspect that causes the greatest number of social and psychological prejudices when establishing cluster interaction. Conclusions. The research showed an awareness of mutually beneficial, participatory interest in cooperation, overcoming the stasis of losing leadership positions, the desire to develop together while remaining competitors ensures the achievement of the resulting synergistic effect of cluster cooperation. Understanding the importance of socio-psychological factors in establishing cluster interaction enables facilitators of such cooperation to not only identify and understand key psychological barriers of individuals, but also to develop tools to motivate the integration of potential entities into the cluster.
Keywords: cluster; synergy; social рsychology; cognitive biases; psychological dominance; interaction.
JEL Classіfіcatіon Р00, Р25, Р40
Formulas: 0; fig.: 1; tabl.: 2; bibl.: 14.
The social-psychological factors influencing the person’s dietary behavior
