Website Quality and Consumer Attitude of Online Shopping; The Y-Generation Perspective

2015 ◽  
Vol 21 (10) ◽  
pp. 3417-3420 ◽  
Author(s):  
Yap Soon Jing ◽  
Norzaidahwati Zaidin ◽  
Mohd Shoki Md. Ariff ◽  
Norhayati Zakuan ◽  
Khalid Ismail ◽  
...  
Keyword(s):  
Online Shopping ◽  
Consumer Attitude ◽  
Website Quality

scholarly journals From offline shopping to online shopping in Nigeria: evidence from African emerging economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ambrose Ogbonna Oloveze ◽  
Chinweike Ogbonna ◽  
Emmanuel Ahaiwe ◽  
Paschal Anayochukwu Ugwu
Keyword(s):  
Social Influence ◽  
Direct Effect ◽  
Indirect Effect ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type

PurposeThe study builds on studies in online shopping. Existing studies in online shopping proved that it is an attraction to shoppers. In Nigeria's emerging economy the increasing Internet penetration does not equate with intention to use online shopping because it is not really used by users for online shopping. Consumers are considering it unattractive because of serious concerns that border on product quality of online shops and poor know-how on e-tech. The study sought to explore factors that could mitigate challenges to successful online shopping in Nigeria's emerging economy.Design/methodology/approachOnline survey method was used to sample 246 respondents. Measurement items were adapted from related literature. Confirmatory factor analysis and content validity were used to check the reliability and validity. A set of fit indices were used to check the goodness of fit. Data was analysed using structural equation model.FindingsResults indicate direct effects of consumer attitude, perceived usefulness and social influence on intention to use online shopping with consumer attitude shown to have a greater degree of importance towards intention to use online shopping. Thus, consumers' attitude of browsing online and going offline for purchases is dependent on attitude of like or dislike. Perceived ease of use, social influence and perceived usefulness had an indirect positive effect on consumer attitude to intention to use online shopping. Social influence is indicated to have a direct positive effect on perceived ease of use. Also perceived ease of use had a positive and direct effect on perceived usefulness.Research limitations/implicationsThe sample size is not large enough and the use of snowball sampling limits representativeness.Practical implicationsThe study indicated vital factors African emerging economies like Nigeria can use to improve consumer confidence towards intention to use online shopping and drive cashless policies. Several studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on intention to use online shopping.Originality/valueSeveral studies have missed the indirect effect of referents (social influence) on adoption of technology. The study proved that it can produce indirect effect as well as direct effect on online shopping.

Empirical Analysis of Factors Influencing Consumers' Satisfaction in Online Shopping Agricultural Products in China

2018 ◽  
Vol 16 (3) ◽  
pp. 64-77 ◽  
Author(s):  
Wu Yanyan
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Online Shopping ◽  
Agricultural Products ◽  
Cold Chain ◽  
Agricultural Product ◽  
Logistics System ◽  
Website Quality ◽  
Made In

With the development of e-commerce, online shopping for agricultural products has been more popular. And how to improve consumer's satisfaction has become more important. Literature review shows that few researches on online purchasing agricultural food focus on the consumers' satisfaction. This article designs a questionnaire, including 20 factors based on agricultural product characteristics, website quality and service quality to evaluate consumers' satisfaction. The evaluation shows that service quality, agricultural products' safety, brand and website quality significantly impact consumer satisfaction. Moreover, service quality is the most important factor. Finally, some recommendations are made in this article to develop cold chain logistics system, strictly control the agricultural products quality, build an agricultural products brand, improve the quality of agricultural product websites and strengthen policy control and guidance.

scholarly journals Investigating the construct validity of quality measures influencing online shopping in a South African context

2017 ◽  
Vol 12 (3) ◽  
pp. 376-401 ◽  
Author(s):  
Yu-ting Hung-Joubert
Keyword(s):  
Construct Validity ◽  
South African ◽  
Online Shopping ◽  
Primary Data ◽  
Future Research ◽  
South African Context ◽  
Quality Factors ◽  
Measurement Instruments ◽  
Website Quality ◽  
African Context

AbstractOnline shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important that they have a quality website to attract and retain customers. The aim of this study was to investigate the construct validity of three respective measurement instruments related to website quality factors, namely; system, information and service quality factors, which may influence consumers within the online shopping environment in a South African context. Primary data was collected through self-administered questionnaires. The demographic and online shopping profile of the sample are presented and followed by confirmatory and exploratory factors analyses on the three instruments. The confirmatory factor analysis found poor fit for the original hypothesised models for each of the scales; further exploratory factor analyses revealed slightly different dimensionalities underlying the scales, yet these were still somewhat aligned with the theoretical framework from which the original scales were derived. Despite this, the study provides a platform for future revision of the scales and future research into website quality factors within the online shopping environment in a South African context.

scholarly journals Consumer Attitude towards Online Shopping Activities of Halal Cosmetic Products in Malaysia

2020 ◽  
Vol 10 (5) ◽  
Author(s):  
Roszi Naszariah Nasni Naseri ◽  
Norfaridatul Akmaliah Othman ◽  
Mohammed Hariri Bakri ◽  
Nik Rahila Wan Ibrahim
Keyword(s):  
Online Shopping ◽  
Consumer Attitude ◽  
Cosmetic Products

Consumer Attitude and Loyalty in Online Shopping Environments

2017 ◽  
Vol 7 (3) ◽  
pp. 57-72 ◽  
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Online Shopping ◽  
Ease Of Use ◽  
Future Research ◽  
Consumer Attitude ◽  
Consumer Loyalty ◽  
Shopping Environments ◽  
Online Consumer ◽  
Customer Attitude ◽  
Practical Implications

In the online shopping environment, loyal customers are considered extremely valuable. Loyalty is generally attributed to satisfaction with the quality of service offered by the e-marketers' to their customers. The application of technology-based service has grown rapidly in the recent years, but the current understanding of customer retention and attitude in such contexts remains limited. The present article empirically investigates the roles of e-store facets, consumer attitude and loyalty in online shopping environments. The results posit that the e-store facets such as ease of use, credibility, price benefit, security and service quality positively influence online consumer loyalty via online consumer purchase attitude, whereas functionality and innovativeness do not have much influence on consumer attitude and loyalty. The findings afford not only practical implications for e-marketers but also directions for future research on online customer attitude and loyalty.

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