What Influences Online Shopping In Nigeria: Trust or Website Quality?

With the development of e-commerce, online shopping for agricultural products has been more popular. And how to improve consumer's satisfaction has become more important. Literature review shows that few researches on online purchasing agricultural food focus on the consumers' satisfaction. This article designs a questionnaire, including 20 factors based on agricultural product characteristics, website quality and service quality to evaluate consumers' satisfaction. The evaluation shows that service quality, agricultural products' safety, brand and website quality significantly impact consumer satisfaction. Moreover, service quality is the most important factor. Finally, some recommendations are made in this article to develop cold chain logistics system, strictly control the agricultural products quality, build an agricultural products brand, improve the quality of agricultural product websites and strengthen policy control and guidance.

Download Full-text

Reducing perceived online shopping risk to enhance loyalty: a website quality perspective

Journal of Risk Research ◽

10.1080/13669877.2013.794152 ◽

2013 ◽

Vol 17 (2) ◽

pp. 241-261 ◽

Cited By ~ 23

Author(s):

Ming-Tsang Hsieh ◽

Wen-Chin Tsao

Keyword(s):

Online Shopping ◽

Website Quality

Download Full-text

Investigating the construct validity of quality measures influencing online shopping in a South African context

Management & Marketing ◽

10.1515/mmcks-2017-0023 ◽

2017 ◽

Vol 12 (3) ◽

pp. 376-401 ◽

Cited By ~ 1

Author(s):

Yu-ting Hung-Joubert

Keyword(s):

Construct Validity ◽

South African ◽

Online Shopping ◽

Primary Data ◽

Future Research ◽

South African Context ◽

Quality Factors ◽

Measurement Instruments ◽

Website Quality ◽

African Context

AbstractOnline shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important that they have a quality website to attract and retain customers. The aim of this study was to investigate the construct validity of three respective measurement instruments related to website quality factors, namely; system, information and service quality factors, which may influence consumers within the online shopping environment in a South African context. Primary data was collected through self-administered questionnaires. The demographic and online shopping profile of the sample are presented and followed by confirmatory and exploratory factors analyses on the three instruments. The confirmatory factor analysis found poor fit for the original hypothesised models for each of the scales; further exploratory factor analyses revealed slightly different dimensionalities underlying the scales, yet these were still somewhat aligned with the theoretical framework from which the original scales were derived. Despite this, the study provides a platform for future revision of the scales and future research into website quality factors within the online shopping environment in a South African context.

Download Full-text

The influence of website quality on consumers e-loyalty through the mediating role of e-trust esatisfaction and perceived enjoyment An evidence from online shopping in Vietnam

10.31219/osf.io/8d5vn ◽

2020 ◽

Author(s):

Ha Nam Khanh Giao

Keyword(s):

Word Of Mouth ◽

Online Shopping ◽

Positive Association ◽

Website Quality ◽

Mediating Role ◽

Online Retailers ◽

Perceived Enjoyment ◽

Empirical Implications ◽

Positive Effect

The aim of the present study is to examine the influence of website quality on consumer’s eloyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty. Survey data collected from 594 respondents aged at least 16 years and performed some online shopping through websites in Vietnam. Based on the theoretical framework, PLS-SEM using SmartPLS 3.0 software was deployed to discover links between the constructs. The results showed a positive effect ofwebsite quality on e-loyalty, which was mediated partially through consumer e-trust and e-satisfaction. Moreover, e-loyalty had a positive association with electronic word of mouth (eWOM) as well. The main findings of this research provide some empirical implications for Internet marketers and online retailers in Vietnam. E-vendors should understand the customers’ expectations and e-loyalty regarding online shopping to attract new customers as well as to retain their existing customers.

Download Full-text

Website Quality and Consumer Attitude of Online Shopping; The Y-Generation Perspective

Advanced Science Letters ◽

10.1166/asl.2015.6529 ◽

2015 ◽

Vol 21 (10) ◽

pp. 3417-3420 ◽

Cited By ~ 3

Author(s):

Yap Soon Jing ◽

Norzaidahwati Zaidin ◽

Mohd Shoki Md. Ariff ◽

Norhayati Zakuan ◽

Khalid Ismail ◽

...

Keyword(s):

Online Shopping ◽

Consumer Attitude ◽

Website Quality

Download Full-text

The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

Uncertain Supply Chain Management ◽

10.5267/j.uscm.2019.11.004 ◽

2020 ◽

pp. 351-370 ◽

Cited By ~ 5

Author(s):

Ha Nam Khanh Giao ◽

Bui Nhat Vuong ◽

Tran Nhu Quan

Keyword(s):

Online Shopping ◽

Website Quality ◽

Mediating Role

Download Full-text

Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention

International Journal of E-Business Research ◽

10.4018/ijebr.2018010106 ◽

2018 ◽

Vol 14 (1) ◽

pp. 89-102

Author(s):

Murali Swapana ◽

Chandrasekaran Padmavathy

Keyword(s):

Customer Satisfaction ◽

Emerging Markets ◽

Online Shopping ◽

Brand Image ◽

Repurchase Intention ◽

Website Quality ◽

Shopping Satisfaction

The purpose of this study is to examine the relationships among dimensions of online second-hand shopping, customer satisfaction, and repurchase intention. Responses obtained from 608 Indian online second-hand shoppers show that the dimensions of online second-hand shopping such as price, website quality, nostalgia, and brand image influence customer satisfaction. In addition, customer satisfaction positively affects repurchase intention. Findings of the present study provide intuitive guidelines for online second-hand marketers in approaching emerging markets through effective online shopping strategies.

Download Full-text