Explore the Intention to Learn Body Painting: An Application of Theory of Planned Behavior

This research aims at the relationships between the subjective norm, attitude, personal norm, perceived behavioral control, and behavioral intention. The interviewees consist of the body painting learners, who have undergone the survey of the print questionnaire. After deleting 20 ineffective questionnaires, the remaining 300 questionnaires yield the effective response rate of 93.7%. The conclusions based on this research are listed as follow: (1) The subjective norm places positive impact on the attitude. (2) The intention is positively influenced by the attitude. (3) The subjective norm positively impacts on the personal norm of the intention. (4) The intention is positively influenced by the personal norm. (5) The perceived behavioral control is positively influenced by the subjective norm. (6) The perceived control positively effects on the intention. (7) The subjective norm positively influences the intention. (8) The attitude fully places the mediation effects between the subjective norm and the behavioral intention. (9) The personal norms partially place the mediation effect between the subjective norm and the behavioral intention. (10) The perceived behavioral control partially places the mediation effect between the subjective norm and the behavioral intention.

RECYCLING INTENTION AND BEHAVIOUR AMONG THE HIGHER EDUCATION INSTITUTIONS’ (HEIS) COMMUNITY IN MALAYSIA

The Higher Education Institutions (HEIs) are among the largest waste producers in the municipality, and they have a huge responsibility towards the waste they produced. In order to divert waste as much as possible from the landfill, many HEIs have implemented reduce, reuse and recycle (3Rs) strategies and programs on their campuses. However, not all the communities are aware of the programs initiated, and as such, the recycling rate in most universities is still low. Therefore, this research seeks to identify the factors that influence the HEIs community to practise recycling on the campus. This study has extended the Theory of Planned Behaviour (TPB) with the inclusion of situational factors, recycling information and personal norm in the model. A total of 1068 duly completed questionnaire surveys were collected from six selected universities. The data collected were analysed using both descriptive and inferential analyses. The findings show that all the constructs investigated significantly influence recycling intention with exception of the subjective norm, whereas the situational factors have a significant direct influence on recycling behaviour. These findings have led to several suggestions and recommendations for a better sustainable waste management on the campuses in Malaysia.

Consuming to Conserve: A Multilevel Investigation of Sustainable Consumption

As the world grapples with the ever-worsening specter of climate change, it becomes important for various nations/governments to develop mitigating measures. One of the ways to ebb the march of climate decline is to educate the population in respective countries about sustainable consumption that reduces carbon emissions. While prior research has explored the key factors of sustainable consumption in several industries, such as consumer knowledge and personal norm, it has played relatively little attention to them macro-level variables such as level of post-materialism and innovation. To this end, we study the interplay between individual-level factors and national-level variables using a hierarchical linear model on consumers’ perceived value for sustainable products and subsequent sustainable behavior. We used a dataset from the World Value Survey, which includes over 34 thousand respondents covering 40 different nations. The finding suggests that differences in individual-level sustainable consumption are explained by national-level factors. Post-materialist societies were willing to make financial sacrifices for sustainable consumption. Our findings also emphasize that the national-level factor Green Innovation modifies the relationship between Preserved Value and Sustainable Consumption at the individual-level. The findings not only sharpen our sustainability knowledge from a hierarchical view, but also provide useful guidelines for policymakers to promote sustainable consumption. Our study emphasizes that sustainable behavior is the consequence of the interplay between multilevel factors.

Determinants of Zero Waste Lifestyle Adoption Among Generation-Z

Research on green consumption has two streams, the stream about how consumers consume green products (consume differently) and the stream about how to consume less. Most research focus on the stream about consume differently, therefore this study would like to contribute to the latter research stream by understanding the determinants of zero waste lifestyle adoption. The 3R theory (Reduce, Reuse, Recycle) is used in this study. The object of this study is generation-Z who live in Indonesian big cities, aged between 15 - 24 years. Data collection is done by using online questionnaire to 322 respondents. This study uses descriptive research design and judgemental sampling to collect the data. Data analysis is done by using structural equation modelling. Variables used in this study are attitude toward zero waste lifestyle, social norm, personal norm, altruistic motivation, and social media activity. The findings of this study are social media activity significantly influence reduce, reuse, and recycle behavior, social norms significantly influence recycle behavior only, while other factors do not significantly influence zero waste lifestyle adoption of generation-Z. This study gives insight that social media has significant role in changing consumer behavior to be more sustainable.

Tax compliance and non-deterrence approach: a systematic review

PurposeThis research systematically reviewed studies on tax compliance based on five determinants consisting of tax services, trust in government, personal norm, social norm and religiosity.Design/methodology/approachThe research used a vote-counting method to synthesize 279 studies consisting of 160 empirical studies and 119 non-empirical studies conducted from 1946 until 2017.FindingsThe research has made a relatively robust conclusion related to the impacts of determinant factors on tax compliance. Tax service and trust in government are the most critical factors to increase tax compliance. Personal norm, social norm and religiosity encourage tax compliance, yet the influence is not as strong as expected.Practical implicationsThis research suggests that improving tax service and government trust are more effective and relatively easier to implement than developing the taxpayers' positive behaviors.Originality/valueSeveral studies conducted to synthesize the impacts of determinant factors on tax compliance were only limited to the empirical research which provided sufficient statistical data. On the other hand, there were many substantial research types discussing tax compliance without involving statistical numbers. The facts have distorted the complete picture of tax compliance. Recently, no synthesis studies have comprehensively combined and compared the empirical with non-empirical research based on the related theories. Thus, the synthesis studies that discuss tax compliance based on non-deterrence approach are still limited.

Cleanliness preference behind the choice of drinking water at home: an analysis of online survey results in the Tokyo area

Do different degrees of cleanliness preference affect consumers' choice of daily drinking water at home? The purpose of the present paper is to test the validity of various hypotheses related to this question by analyzing the results of an online survey conducted in the Tokyo area. Cleanliness has an aspect of personal norm for normalcy of things. Preference of cleanliness can be divided into the following two types. One is orderly cleanliness and the other is aversive cleanliness. Orderly cleanliness is oriented toward the control of impure things, while aversive cleanliness is oriented toward retention of immaculacy. We demonstrate that each of these cleanliness preference is involved in the choice of drinking water in its own way. Our survey results suggest that orderly cleanliness encourages the choice of tap water filtered through water purifier, while aversive cleanliness urges the choice of bottled water.

Antecedents of noise pollution control behaviour of employees of construction companies

PurposeConstruction activities generate noise that is harmful to workers and the neighbouring community. Engineering control methods are often used for its control which are expensive and limited in effectiveness. This study aims to investigate factors that affect employee behaviour and how it could be used by construction companies to manage noise pollution on sites.Design/methodology/approachNorm Activation Model (NAM) is used to investigate the relationship between attitudes and behaviour of site-based employees using a questionnaire survey administered in Colombo, Sri Lanka. The responses were analysed using structural equation modelling to discern behavioural patterns and how it differs between managers and workers.FindingsThe results showed that behaviour of site employees could be influenced when they are aware of the consequences of noise pollution and take responsibility for its control. Personal norm of an employee and company's environmental behaviour are found to influence the behaviour in a positive manner.Practical implicationsConstruction companies should focus more on how to harness their employee's behaviour in order to reduce noise pollution on sites. Employees should be made aware of consequences of noise pollution and feel responsible for their actions through training, awareness campaigns, signage and so on.Originality/valueThis study contributes to the literature by building a theoretical model of employee noise control behaviour in construction organizations and empirically testing it among managers and workers. It compares the differences between these two groups which enhances one’s understanding of behavioural control methods when applied in a construction project setting. The study also evaluates the effects of company's environmental behaviour on employee behaviour.

Integrating Personal and Pro-Environmental Motives to Explain Italian Women’s Purchase of Sustainable Clothing

Despite increased knowledge of the impact of clothing production on the environment, the general public still has a low intention to purchase sustainable clothing. The present study analyzed the psychosocial predictors of Italian women’s intention to purchase sustainable clothing, proposing an integration of the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) approaches. Participants (N = 286) filled in a self-report online questionnaire, measuring Italian women’s intention to purchase sustainable clothing, as well as TPB variables, such as subjective norm, attitude, and perceived behavioral control, and VBN variables, such as egoistic and biospheric values, awareness of consequences, and personal norm. Results of structural equation modeling showed that the TPB + VBN integrated model predicted women’s intention to purchase sustainable clothing. Personal norm and attitude were the strongest predictors of intention. Mediation analyses showed the indirect impact of the VBN chain (from values to moral norm) on intention. Discussion focusses on the psychosocial dimensions that public policy, non-governmental organizations, and clothing companies should consider when promoting the purchase of sustainable clothing.

An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial least squares structural equation modelling (PLS–SEM) was used to test the hypotheses. The study was conducted in the Canary Islands with a sample of 762 people. The results confirmed a relationship between intention and perceived behavioural control. Furthermore, the ethnocentric personality was found to have a positive influence and the cosmopolitan personality a negative influence. The personal norm and place identity were also confirmed to be related to attitudes towards such behaviour. This study contributes to the literature by adding constructs to this theory that are relevant to local wine consumption. It also addresses the implications for those involved in the marketing of local products.