Multiple Group Analysis in Multilevel Data Across Within-Level Groups: A Comparison of Multilevel Factor Mixture Modeling and Multilevel Multiple-Indicators Multiple-Causes Modeling

2021 ◽  
pp. 001316442098789
Author(s):  
Sookyoung Son ◽  
Sehee Hong

The purpose of this two-part study is to evaluate methods for multiple group analysis when the comparison group is at the within level with multilevel data, using a multilevel factor mixture model (ML FMM) and a multilevel multiple-indicators multiple-causes (ML MIMIC) model. The performance of these methods was evaluated integrally by a series of procedures testing weak and strong invariance models and the latent group mean differences testing after holding for factorial invariance. Two Monte Carlo simulation studies were conducted under the following conditions: number of clusters, cluster size, and the design type in groups. A multilevel one-factor confirmatory factor analysis (CFA) model as a research model in Study 1 was investigated to compare the results under different conditions with those of previous studies. A multilevel two-factor CFA model as a research model in Study 2 was evaluated by fitting alternative models that can be applied when the model is complicated. The results indicated that the two methods were reasonable in multilevel multiple groups analysis across within-level groups. However, pros and cons were found between the two methods. In the multilevel one-factor CFA model, ML MIMIC model was slightly better when the sample size is small. In the multilevel complex model, two alternative models of ML FMM were recommended because the weak invariance testing of ML MIMIC was considerably time-consuming. Finally, it was shown that information criteria, which are criteria for determining whether factorial invariance is established, need to be applied differently according to the sample size conditions. Guidelines for this situation are provided.

2015 ◽  
Vol 19 (2) ◽  
pp. 231-254 ◽  
Author(s):  
Alexandre J.S. Morin ◽  
John P. Meyer ◽  
Jordane Creusier ◽  
Franck Biétry

2018 ◽  
Vol 30 (2) ◽  
pp. 900-918 ◽  
Author(s):  
Sunhee Seo ◽  
Kawon Kim ◽  
Junghee Jang

Purpose The purpose of this paper is to examine the moderating effect of uncertainty avoidance (UA) on the relationships among subjective knowledge, attitude toward Korean foods and dining out behavioral intentions (BI) of foreign residents in Korea. Design/methodology/approach A total of 247 foreign residents in Korea were participated through a street intercept survey at several locations in metropolitan areas of South Korea. Subsequently, the samples were divided into two groups (a low UA group and a high UA group) for multiple group analysis to examine the moderating role of UA. Findings The results of structural equation modeling showed that subjective knowledge and attitude toward Korean foods significantly influenced intention to visit Korean restaurants. Furthermore, multiple group analysis results showed that UA had a significant moderating effect as a cultural dimension on the relationships between subjective knowledge and BI, as well as between attitude and BI. Research limitations/implications This research has made the first attempt to account for UA in examining the relationships among subjective knowledge, attitude and BIs, especially for ambiguous situations where foreign residents who are new to the mainstream Korean food culture face challenges in visiting Korean restaurants. Practical implications The findings indicate that enhancing subjective knowledge about Korean foods should increase the probability of foreign residents visiting Korean restaurants, so restaurant marketers should consider subjective knowledge as they work to encourage foreign residents to try Korean foods. Furthermore, planning strategies for marketing to foreign residents should consider level of UA among foreigners. Originality/value This study first illustrates the value of considering the cultural trait of UA in examining dining out behavior at ethnic restaurants. The UA trait sheds light on how subjective knowledge helps predict attitude and dining out BI at ethnic restaurants.


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