Drawing on the century-long preoccupation with premodern or “primitive” economic forms that has shaped the social sciences, this essay argues that the political economy of social networking platforms is structured like a potlatch. Understanding this structure and its dynamics is indispensable for grasping the social, economic and cultural preconditions and implications of communicative capitalism.
How did the process of decolonization reframe the social sciences? This article maps the interventions made by theorists of and from the ex-colonial countries in reconceptualizing sociology both as practice and as an episteme. It argues that there are geographically varied and intellectually diverse decolonial approaches being formulated using sociological theory to critique the universals propounded by the traditions of western sociology/social sciences; that these diverse knowledges are connected through colonial and global circuits and that these create knowledge geographies; that collectively these diverse intellectual positions argue that sociology/social sciences are constituted in and within the politics of ‘difference’ organized within colonial, nationalist and global geopolitics; that this ‘difference’ is being reproduced in everyday knowledge practices and is being structured through the political economy of knowledge; and that the destabilization of this power structure and democratization of this knowledge is possible only when there is a fulsome interrogation of this political economy, and its everyday practices of knowledge production within universities and research institutes. It argues that this critique needs to be buffered by the constitution of alternate networks of circulation of this knowledge.
