The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

2020 ◽  
Vol 84 (4) ◽  
pp. 67-85 ◽  
Author(s):  
Ling Peng ◽  
Geng Cui ◽  
Yuho Chung ◽  
Wanyi Zheng

Given the positive bias toward attractive people in society, online sellers are justifiably apprehensive about perceptions of their profile pictures. Although the existing literature emphasizes the “beauty premium” and the “ugliness penalty,” the current studies of seller profile pictures on customer-to-customer e-commerce platforms find a U-shaped relationship between facial attractiveness and product sales (i.e., both beauty and ugliness premiums and, thus, a “plainness penalty”). By analyzing two large data sets, the authors find that both attractive and unattractive people sell significantly more than plain-looking people. Two online experiments reveal that attractive sellers enjoy greater source credibility due to perceived sociability and competence, whereas unattractive sellers are considered more believable on the basis of their perceived competence. While a beauty premium is apparent for appearance-relevant products, an ugliness premium is more pronounced for expertise-relevant products and for female consumers evaluating male sellers. These findings highlight the influence of facial appearance as a key vehicle for impression formation in online platforms and its complex effects in e-commerce and marketing.

2019 ◽  
Vol 8 (1) ◽  
pp. 65-83 ◽  
Author(s):  
Yaakov Ophir ◽  
Itay Sisso ◽  
Christa S. C. Asterhan ◽  
Refael Tikochinski ◽  
Roi Reichart

Data collection from online platforms, such as Amazon’s Mechanical Turk (MTurk), has become popular in clinical research. However, there are also concerns about the representativeness and the quality of these data for clinical studies. The present work explores these issues in the specific case of major depression. Analyses of two large data sets gathered from MTurk (Sample 1: N = 2,692; Sample 2: N = 2,354) revealed two major findings: First, failing to screen for inattentive and fake respondents inflates the rates of major depression artificially and significantly (by 18.5%–27.5%). Second, after cleaning the data sets, depression in MTurk is still 1.6 to 3.6 times higher than general population estimates. Approximately half of this difference can be attributed to differences in the composition of MTurk samples and the general population (i.e., sociodemographics, health, and physical activity lifestyle). Several explanations for the other half are proposed, and practical data-quality tools are provided.


Author(s):  
John A. Hunt

Spectrum-imaging is a useful technique for comparing different processing methods on very large data sets which are identical for each method. This paper is concerned with comparing methods of electron energy-loss spectroscopy (EELS) quantitative analysis on the Al-Li system. The spectrum-image analyzed here was obtained from an Al-10at%Li foil aged to produce δ' precipitates that can span the foil thickness. Two 1024 channel EELS spectra offset in energy by 1 eV were recorded and stored at each pixel in the 80x80 spectrum-image (25 Mbytes). An energy range of 39-89eV (20 channels/eV) are represented. During processing the spectra are either subtracted to create an artifact corrected difference spectrum, or the energy offset is numerically removed and the spectra are added to create a normal spectrum. The spectrum-images are processed into 2D floating-point images using methods and software described in [1].


Author(s):  
Thomas W. Shattuck ◽  
James R. Anderson ◽  
Neil W. Tindale ◽  
Peter R. Buseck

Individual particle analysis involves the study of tens of thousands of particles using automated scanning electron microscopy and elemental analysis by energy-dispersive, x-ray emission spectroscopy (EDS). EDS produces large data sets that must be analyzed using multi-variate statistical techniques. A complete study uses cluster analysis, discriminant analysis, and factor or principal components analysis (PCA). The three techniques are used in the study of particles sampled during the FeLine cruise to the mid-Pacific ocean in the summer of 1990. The mid-Pacific aerosol provides information on long range particle transport, iron deposition, sea salt ageing, and halogen chemistry.Aerosol particle data sets suffer from a number of difficulties for pattern recognition using cluster analysis. There is a great disparity in the number of observations per cluster and the range of the variables in each cluster. The variables are not normally distributed, they are subject to considerable experimental error, and many values are zero, because of finite detection limits. Many of the clusters show considerable overlap, because of natural variability, agglomeration, and chemical reactivity.


Author(s):  
Mykhajlo Klymash ◽  
Olena Hordiichuk — Bublivska ◽  
Ihor Tchaikovskyi ◽  
Oksana Urikova

In this article investigated the features of processing large arrays of information for distributed systems. A method of singular data decomposition is used to reduce the amount of data processed, eliminating redundancy. Dependencies of com­putational efficiency on distributed systems were obtained using the MPI messa­ging protocol and MapReduce node interaction software model. Were analyzed the effici­ency of the application of each technology for the processing of different sizes of data: Non — distributed systems are inefficient for large volumes of information due to low computing performance. It is proposed to use distributed systems that use the method of singular data decomposition, which will reduce the amount of information processed. The study of systems using the MPI protocol and MapReduce model obtained the dependence of the duration calculations time on the number of processes, which testify to the expediency of using distributed computing when processing large data sets. It is also found that distributed systems using MapReduce model work much more efficiently than MPI, especially with large amounts of data. MPI makes it possible to perform calculations more efficiently for small amounts of information. When increased the data sets, advisable to use the Map Reduce model.


2018 ◽  
Vol 2018 (6) ◽  
pp. 38-39
Author(s):  
Austa Parker ◽  
Yan Qu ◽  
David Hokanson ◽  
Jeff Soller ◽  
Eric Dickenson ◽  
...  

Computers ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 47
Author(s):  
Fariha Iffath ◽  
A. S. M. Kayes ◽  
Md. Tahsin Rahman ◽  
Jannatul Ferdows ◽  
Mohammad Shamsul Arefin ◽  
...  

A programming contest generally involves the host presenting a set of logical and mathematical problems to the contestants. The contestants are required to write computer programs that are capable of solving these problems. An online judge system is used to automate the judging procedure of the programs that are submitted by the users. Online judges are systems designed for the reliable evaluation of the source codes submitted by the users. Traditional online judging platforms are not ideally suitable for programming labs, as they do not support partial scoring and efficient detection of plagiarized codes. When considering this fact, in this paper, we present an online judging framework that is capable of automatic scoring of codes by detecting plagiarized contents and the level of accuracy of codes efficiently. Our system performs the detection of plagiarism by detecting fingerprints of programs and using the fingerprints to compare them instead of using the whole file. We used winnowing to select fingerprints among k-gram hash values of a source code, which was generated by the Rabin–Karp Algorithm. The proposed system is compared with the existing online judging platforms to show the superiority in terms of time efficiency, correctness, and feature availability. In addition, we evaluated our system by using large data sets and comparing the run time with MOSS, which is the widely used plagiarism detection technique.


2021 ◽  
Author(s):  
Věra Kůrková ◽  
Marcello Sanguineti
Keyword(s):  

Author(s):  
Adam Kiersztyn ◽  
Pawe Karczmarek ◽  
Krystyna Kiersztyn ◽  
Witold Pedrycz

Sign in / Sign up

Export Citation Format

Share Document