The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

2020 ◽  
pp. 002224292095904
Author(s):  
Jing Li ◽  
Xueming Luo ◽  
Xianghua Lu ◽  
Takeshi Moriguchi
Keyword(s):  
Field Experiment ◽  
Conceptual Framework ◽  
Short Message Service ◽  
Field Experiments ◽  
Negative Impact ◽  
Positive Impact ◽  
Online Advertising ◽  
Short Message ◽  
Message Service ◽  
Customer Purchases

Consumers often abandon e-commerce carts, so companies are shifting their online advertising budgets to immediate e-commerce cart retargeting (ECR). They presume that early reminder ads, relative to late ones, generate more click-throughs and web revisits. The authors develop a conceptual framework of the double-edged effects of ECR ads and empirically support it with a multistudy, multisetting design. Study 1 involves two field experiments on over 40,500 customers who are randomized to either receive an ECR ad via email and app channels (treatment) or not receive it (control) across different hourly blocks after cart abandonment. The authors find that customers who received an early ECR ad within 30 minutes to one hour after cart abandonment are less likely to make a purchase compared with the control. These findings reveal a causal negative incremental impact of immediate retargeting. In other words, delivering ECR ads too early can engender worse purchase rates than without delivering them, thus wasting online advertising budgets. By contrast, a late ECR ad received one to three days after cart abandonment has a positive incremental impact on customer purchases. In Study 2, another field experiment on 23,900 customers not only replicates the double-edged impact of ECR ads delivered by mobile short message service but also explores cart characteristics that amplify both the negative impact of early ECR ads and positive impact of late ECR ads. These findings offer novel insights into customer responses to online retargeted ads for researchers and managers alike.

scholarly journals Effectiveness of Sms Advertising in Bangladesh: Drawing on Hierarchy of Effects Model

2021 ◽  
Vol 9 (11) ◽  
pp. 154-176
Author(s):  
Muhammad Ziaulhaq Mamun
Keyword(s):  
Brand Loyalty ◽  
Information Dissemination ◽  
Short Message Service ◽  
Positive Impact ◽  
Consumer Preference ◽  
Short Message ◽  
Information Accessibility ◽  
Message Service ◽  
Hierarchy Of Effects ◽  
Structured Questionnaire

The study explored the effectiveness of Short Message Service (SMS) advertising on customers’ purchase decision focusing awareness, knowledge, liking, preference, conviction, and purchase attributes of Hierarchy of Effects Model. A total of 180 mobile phone subscribers were surveyed adopting non-probability convenience and judgmental sampling techniques through a structured questionnaire. It is found that none of the attributes have positive impact on the subscribers’ behavior. Purchase is found to be the most ineffective attribute followed by Conviction and Liking. Awareness, Knowledge, and Preference are least ineffective ones. However, SMS ad which explicitly mentions the company name and offers in the title, somewhat gets subscribers’ attention. It is noted that the SMS ads do not provide enough information, accessibility, and convenience. Brand loyalty and brand image of the products advertised have weak positive impact on consumer preference. The respondents view SMS ads mostly unconvincing and ineffective; but call rate packages, internet purchases and product discount purchases fared not so poorly. However, there are situations where SMS can be utilized effectively. As SMS advertising do not really incur much additional cost for the telecom companies, it can provide an avenue for information dissemination, as well as, to generate revenue from offers they promote.

scholarly journals The Effectiveness of Using MySMS in Reducing No-show Rate in Dietetic Clinic, Hospital Sultan Ismail, Johor Bahru

2021 ◽  
Vol 19 (01) ◽  
pp. 1-6
Author(s):  
ELIZA YEN SIM WONG ◽  
SURIYANTI MUHI ◽  
HASLIZAWANI ALI AKHBAR ◽  
NORLIZAWARNI JASMAWARDI ◽  
YEE CHING KOH ◽  
...  
Keyword(s):  
Short Message Service ◽  
Negative Impact ◽  
Descriptive Analysis ◽  
Hospital Setting ◽  
Well Being ◽  
Short Message ◽  
Remedial Measure ◽  
Message Service ◽  
Operational Issues

No-show or non-attendance at outpatient appointments are one of the most challenging operational issues in health care clinics, including dietetics outpatient clinics. No-show has a negative impact on the efficiency and effectiveness of delivery of outpatient care in a hospital setting. This can negatively affect the patient’s short term and long-term well-being to due missed opportunity to address the patient’s nutrition issue in a timely manner. This study aims to investigate the reasons for no-show and thus to reduce the no-show rate in diet clinic to less than 25%. The initial phase of the study was conducted from June to September 2017 at Hospital Sultan Ismail’s diet clinic. No-show cases were identified using system data. No-show patients or guardian of no-show patients were contacted to record the reason for missing the appointments. Descriptive analysis was used to analyze the results. Strategy for change was planned and implemented to target the major reason for no-show. The pre-remedial phase result shows a no-show rate of 40.7%. 102 patients were contacted (34%, n=102) to identify their reason of non-attendance to diet clinic. Paediatric patients aged >1 to 12 years contributed the highest percentage of no-show (37.3%, n=38). The major reasons identified for no-show are forgetting and remembered wrong appointment date (35.3%, n=36), followed by ill or admitted to ward (13.7%, n=14) and others (12.7%, n=13) such as personal issues and school examination. Remedial measure using Short Message Service (MySMS) resulted in a reduction of no-show rate to 22.2% which achieved our standard of less than 25% (p<0.05). Automated reminder using Short Message Service (MySMS) is found to be effective in reducing no-show rate. Periodic audit is needed to ensure continuous effectiveness of remedial measure. Further studies need to be conducted in weighing the cost effectiveness of this method for long term run.

SISTEM MONITORING EVALUASI DAN PELAPORAN KEGIATAN TARUNA ATKP MEDAN

2020 ◽  
Vol 4 (2) ◽  
pp. 82
Author(s):  
Albert Panjaitan ◽  
Hairul Amren ◽  
Darmeli Nasution ◽  
Rizaldy Khair ◽  
Iswandi Idris
Keyword(s):  
Short Message Service ◽  
Short Message ◽  
Message Service ◽  
Web App

Perkembangan yang sangat pesat terjadi pada bidang teknologi informasi dan telekomunikasi saat ini mendorong masyarakta dunia memasuki era revolusi industri 4.0 yang serba cepat, sekaligus menjadikan informasi sentral dalam dunia industri maupun dunia usaha hingga dunia pendidikan. Akademi Teknik dan Keselamatan Penerbangan (ATKP) Medan merupakan institusi pendidikan di bawah naungan pemerintah yang sudah mulai menggunakan berbagai hal teknologi informasi dan telekomunikasi. Dengan adanya perkembangan tersebut berdampak memeberikan fasilitas yang dapat digunakan oleh pengguna layanan komunikasi, dan informasi, seperti Short Message Service (SMS) hingga sistem berbasis aplikasi menggunakan smartphone android maupun iOS. Layanan aplikasi sms hingga sistem aplikasi tersebut adalah teknologi yang memungkinkan manusia untuk mendapatkan atau mengirimkankan informasi kapanpun dan dimanapun dibutuhkan. Penelitian ini bertujuan untuk membuat sistem aplikasi monitoring evaluasi pelaporan kegiatan taruna di ATKP medan berbasis web app. Dalam pembuatannya, aplikasi ini disesuaikan dengan kenutuhan user/orang tua taruna dan institusi ATKP secara umum. Sistem aplikasi ini akan memberikan kemudahan kepada orang tua taruna dalam memonitoring, kegiatan hingga prilaku taruna selama pendidikan di ATKP Medan serta  kemudahan mengakses nilai dengan cepat. Sistem aplikasi ini dibuat dengan menggunakan bahasa pemrograman php (web).

Efektivitas Short Message Service Reminderterhadap Kepatuhan Konsumsi Tablet Besi pada Wanita Hamil

1970 ◽  
Vol 2 (3) ◽  
Author(s):  
Ermiati E ◽  
Imas Rafiyah ◽  
Devi Kusnanti
Keyword(s):  
Short Message Service ◽  
Self Report ◽  
Control Group ◽  
Short Message ◽  
Control Groups ◽  
Chi Square ◽  
Purposive Sampling ◽  
Message Service ◽  
Sms Reminder ◽  
Expectant Mothers

Anemia merupakan salah satu penyebab terjadinya perdarahan dan bisa mengakibatkan kematian pada ibu hamil. Suplementasi besi merupakan program pemerintah dalam mengatasi anemia pada wanita hamil dan beberapa wanita hamil masih ada yang belum patuh dalam mengkonsumsi tablet besi. Oleh karena itu, diperlukan sebuah metode yang bisa meningkatkan kepatuhan wanita hamil dalam mengonsumsi tablet besi yaitu dengan short message service (SMS) reminder. Penelitian ini bertujuan untuk mengidentifikasi efektivitas SMS reminderterhadap kepatuhan konsumsi tablet besi pada ibu hamil di (unit pelayanan terpadu) UPT Puskesmas Cibuntu Kota Bandung. Rancangan penelitian quasi experimentaldengan desain posttest-only with control group designdengan teknik pengambilan sampel yang digunakan adalah purposive sampling. Penelitian ini dilaksanakan dari bulan April–Mei tahun 2014 di Puskesmas X Kota Bandung. Sampel berjumlah 40 orang wanita hamil yang tidak patuh dalam mengonsumsi tablet besi yang dibagi menjadi 20 kelompok intervensi dan 20 kelompok kontrol. Data diperoleh melalui kuesioner dalam bentuk self report.Analisis data yang digunakan adalah analisis deskriptif dan uji chi square. Hasil penelitian menunjukkan sebagian besar kelompok intervensi 17 orang (85%) patuh dan sebagian besar kelompok kontrol 16 orang (80%) tidak patuh. Hasil analisis dengan menggunakan chi squaredidapatkan p(0.000) dengan taraf signifikan <0.05 sehingga dapat disimpulkan bahwa SMS reminder efektif terhadap kepatuhan konsumsi tablet besi pada wanita hamil dan bisa dijadikan bahan pertimbangan bagi pihak Puskesmas untuk menjalin kerjasama dengan pihak provideratau mengajukan dana ke Dinas Kesehatan untuk mengaktifkan SMS reminderdi Puskesmas.Kata kunci: Kepatuhan, SMS reminder,tablet besi, wanita hamil AbstractAnemia is one of the leading causes of hemorrhage during pregnancy, and it can cause death to expectant mothers. Iron supplementation is a government program to overcome anemia among expectant mothers, and some of the expectant mothers still do not obediently consume iron tablets. Therefore, to increase the obedience of the expectant mothers on consuming the iron tablets, SMS reminder is the appropriate method needed. This research aims to identify the effectiveness of SMS reminder to the obedience of iron tablets consumption among expectant mothers at UPT Puskesmas Cibuntu , Bandung. The research employed quasi-experimental design with posttest-only control group design using purposive sampling technique. The research was held on April–May 2014 at UPT Puskesmas Cibuntu, Bandung. Forty expectant mothers consuming iron tablets disobediently divided into 20 intervention groups and 20 control groups were taken as the samples. Questionnaire in form of self report was used to obtain data. In addition, descriptive analysis and chi square test were applied to analyze the data. The result of the research showed that 17 persons (85%) of intervention groups were mostly obedient, and 16 persons (80%) of control groups were mostly disobedient. From the analysis using chi square, it was found the difference of the obedience of iron tablets consumption after SMS reminder (p=0.00) had been delivered with significant level <0.05. Based on the result of this research, SMS reminder had an effective impact toward the obedience of iron tablets consumption among the expectant mothers. The result will be a good consideration for Puskesmas to cooperate with provider or proposed some funds to Dinas Kesehatan to activate SMS reminder.Key words:Expectant mothers, obedience, SMS reminder, iron tablets

APLIKASI ENKRIPSI DAN DEKRIPSI SMS DENGAN ALGORITMA ZIG ZAG CIPHER PADA MOBILE PHONE BERBASIS ANDROID

2018 ◽  
Author(s):  
Rivalri Kristianto Hondro
Keyword(s):  
Mobile Phone ◽  
Short Message Service ◽  
Short Message ◽  
Message Service

Kemajuan perkembangan teknologi komputer dan telekomunikasi dapat membantu menyelesaikan pekerjaan dengan cepat, akurat dan efisien. Alat komunikasi yang banyak digunakan pada saat ini adalah mobile phone atau disebut juga telepon seluler. Salah satu teknologi yang digunakan untuk berkomunikasi pada mobile phone adalah dengan mengirimkan data berupa pesan singkat atau SMS (Short Message Service). Permasalahan yang ditemukan dalam berkomunikasi menggunakan mobile phone adalah pencurian, penyadapan, atau penghapusan data khususnya data SMS (Short Message Service) sehingga aspek keamanan data dianggap penting. Oleh karena itu dibutuhkan sistem kriptografi enkripsi dan dekripsi SMS, disini digunakan enkripsi simetris. Sistem ini merupakan aplikasi yang menerapkan metode zig zag cipher yang menggunakan kunci simtetris. Hasil pengujian dari sistem ini adalah pesan SMS dienkripsi dengan pola zig zag menggunakan kunci dan didekripsi menggunakan kunci yang sama dengan enkripsi.

The Role of Mobile Phone Technology in Resolving Communal Conflicts in Mandera County, Kenya

2020 ◽  
Vol 4 (2) ◽  
pp. 69-80
Author(s):  
Mohamed Ibrahim Eymoi ◽  
Patrick Mbataru
Keyword(s):  
Social Media ◽  
Conflict Resolution ◽  
Mobile Phone ◽  
Short Message Service ◽  
Instant Messaging ◽  
Video Conferencing ◽  
Short Message ◽  
Mobile Phone Technology ◽  
Message Service

The unprecedented global adoption of information and communication technologies (ICTs) is rapidly changing the way people are communicating in solving problems. For several years now, the role of ICTs has become important in the way people construct their relationships in conflict resolution. Yet little is known on the dynamism of this interaction. It is not clear how mobile technology has contributed toward conflict resolution, and this study will contribute to the knowledge on the role of mobile telephones in conflict resolution. The purpose of this study was to explore how the mobile phone technology contributed in resolving communal conflicts in Mandera County, Kenya. This study was guided by three theories: conflict transformation theory, diffusion of innovations theory and social representation theory. The conflict Tansformation Theory is adopted as the main theory of analysis.  The main idea of this theory is transforming negative conflict into constructive conflict, deals with structural, behavioural and attitudinal aspects of conflict. This study adopted a descriptive survey. The population for this study consisted of 301 employees in ICT and security department where stakeholders in technology and security sectors and the public. Primary and secondary  data was analysed according to the objectives. Primary data was derived from questionnaires formulated to target employees in ICT and security department. The data analysis included qualitative and quantitative techniques.  Qualitative data was summarized and categorized according to common themes and was presented using frequency distribution tables, graphs and charts. Content analysis was used mostly to arrive at inferences through a systematic and objective identification of the specific messages. The quantitative data collected was analyzed using descriptive statistics. The results confirmed that short message service, social media plateform, instant messaging applications, and video conferencing play a role in resolving communal conflicts in Mandera County. The study concludes that Short Message Service, Social Media Platforms and Instant Messaging Applications can be used conflict such as communal conflicts. Video Conferencing can be used to solve conflict such as relationship conflict, arises from differences in personality, style, matters of taste, and even conflict style as well as conflict in the workplace like task conflict. County government of Mandera must come up with ways of incorporating mobile phone technologies such as Short Message Service, Social Media Platforms, Instant Messaging and Video Conferencing on matters conflict resolution. The study recommends that the County Government of Mandera in collaboration with the National Government need to come up with agencies to regulate the use of social media as a medium to communicate in times of conflict since they are sometimes prone to misuse.

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