Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

1989 ◽  
Vol 53 (3) ◽  
pp. 4-20 ◽  
Author(s):  
Mary Lambkin ◽  
George S. Day

The traditional product life cycle framework has little to say about the competitive processes that accompany the evolution of a market. The first part of the article identifies the major shortcomings of the product life cycle. This analysis is used to establish the requirements for a more comprehensive model that incorporates both demand- and supply-side factors. The second part shows how concepts from population ecology theory can be adapted to satisfy these requirements. With this dynamic theory, specific propositions can be made about changes in competitive structure and performance as the market evolves.

Author(s):  
Radek Fujdiak ◽  
Petr Blazek ◽  
Ludovic Apvrille ◽  
Zdenek Martinasek ◽  
Petr Mlynek ◽  
...  

2019 ◽  
Vol 290 ◽  
pp. 09001 ◽  
Author(s):  
Milena Dinu ◽  
Diana Coman

The comfort and performance of textile products used as mattress covers is analyzed in terms of physical characteristics, so air permeability and whiteness are investigated for different knitted assemblies with different compositions. The knitted system analyzed consists of two knitted surfaces assembled by a filling thread, finally obtaining a consistent composite material. Several samples of different fibrous composition were tested, analyzing their behavior during future use. A connection has been experienced between permeability, thickness, and whiteness of composites knitted of cotton, bamboo, wool, viscose and polyester. Samples tested for air permeability were tested face up and face down, using Static Air Permeability Tester. The whiteness of the knitted samples was checked using the Reflection Spectrophotometer trough the method that defines white and yellow indices. Samples containing bamboo and wool blended polyester have higher yellow markings. Thus, it may be recommended that future composite mattress knitted fabrics be treated with anti-aging to extend the product life cycle, as well as other friction wear-related experiments.


2021 ◽  
Author(s):  
Joost Rietveld ◽  
Robert Seamans ◽  
Katia Meggiorin

We study how a multisided platform’s decision to certify a subset of its complementors affects those complementors and ultimately the platform itself. Kiva, a microfinance platform, introduced a social performance badging program in December 2011. The badging program appears to have been beneficial to Kiva—it led to more borrowers, lenders, total funding, and amount of funding per lender. To better understand the mechanisms behind this performance increase, we study how the badging program changed the bundle of products offered by Kiva’s complementors. We find that Kiva’s certification leads badged microfinance institutions to reorient their loan portfolio composition to align with the certification and that the extent of portfolio reorientation varies across microfinance institutions, depending on underlying demand- and supply-side factors. We further show that certified microfinance institutions that do align their loan portfolios enjoy stronger demand-side benefits than do certified microfinance institutions that do not align their loan portfolios. We therefore demonstrate that platforms can influence the product offerings and performance of their complementors—and, subsequently, the performance of the ecosystem overall—through careful enactment of governance strategies, a process we call “market orchestration.”


Food Research ◽  
2020 ◽  
Vol 4 (6) ◽  
pp. 1859-1866
Author(s):  
C. Novia ◽  
I. Santoso ◽  
S. Soemarno ◽  
R. Astuti

Improved performance of apple chip SMEs in Malang Raya is strongly influenced by groups based on the product life cycle classification. The purpose of this study was to classify apple chip SMEs based on the results of the classification at the product life cycle stage, determine the prediction of apple chip sales and improve the performance of apple chip SMEs in Malang Raya. The research location was in Malang Raya area which consists of Malang Regency, Malang City, and Batu City. Data collection was obtained from thirty-one respondents who were the owners of apple chips SMEs in Malang Raya. Data analysis for cluster classification used the product life cycle stage and performance improvement using artificial neural networks for prediction of sales production and determination of dominant variables based on Cronbach's alpha and dominant indicators based on corrected item-total correlations. The results showed that stage 1 was 2 SMEs, stage 2 was 16 SMEs, stage 3 was 11 SMEs and stage 2 was SMEs. Improving the performance of apple chip SMEs in Malang Raya through sales predictions in 2019-2023 is more focused on improving innovation through the ability to see the development of consumer tastes and follow the development of technology related to product processing and marketing.


Author(s):  
Lucilene Gonçalves da Costa ◽  
João Carlos Espíndola Ferreira ◽  
Vikas Kumar ◽  
Jose Arturo Garza-Reyes

Abstract The relentless pursuit of lower production costs causes companies to invest in more efficient production systems so that they can remain economically competitive, while the actions focusing on more sustainable operations from an environmental point of view are usually performed to meet the political government regulating environmental control. However, it is common for companies to focus their efforts to minimize the environmental impacts at an early stage of the product life cycle, neglecting sustainability management in the post-use phase. Given the context, this study seeks to develop sustainability indicators that can be used by the electronics industry to assess the level of practice and performance during production that are related to product recovery after the use phase, in order to better understand how companies are acting to reduce the environmental impacts of their products at the end of their life cycle. Initially, critical success factors related to environmental management of the product’s end-of-life are obtained. Then, some of those critical success factors are prioritized, giving rise to the indicators of sustainability used in the benchmarking method. Benchmarking was performed in electronics Brazilian companies, and the data was obtained by means of a questionnaire and interviews. It is concluded from the results that the proposed indicators are suitable for measuring the levels of practices and performance of the participant companies in environmental management at the end of the product life cycle as the indicators were able to portray faithfully the reality of each company. Graphic abstract Practices and performances in the studied Brazilian companies


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