Risk-Reduction Processes in Repetitive Consumer Behavior

1968 ◽  
Vol 5 (3) ◽  
pp. 307-310 ◽  
Author(s):  
Jagdish N. Sheth ◽  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Risk Reduction ◽  
Brand Loyalty ◽  
Information Seeking ◽  
Perceived Risk ◽  
Risk Groups ◽  
Consumer Decision Making ◽  
Reduction Processes ◽  
Over Time

This experimental study of consumer decision making over time explored risk-reduction processes of information seeking, prepurchase deliberation, and brand loyalty. Perceived risk was manipulated by creating low-risk and high-risk groups. The task was to choose among brands of hair spray. Results showed that information seeking and prepurchase deliberation declined over time and brand loyalty increased over time.

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

2021 ◽  
Author(s):  
Rishika Rishika ◽  
Sven Feurer ◽  
Kelly L Haws
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumption Patterns ◽  
Driving Mechanism ◽  
Policy Makers ◽  
Calorie Consumption ◽  
Food Purchases ◽  
Related Aspect ◽  
Over Time

Abstract Licensing is a well-documented form of justifying individual indulgent choices, but less is known about how licensing affects food decision-making patterns over time. Accordingly, we examine whether consumers incorporate licensing strategically and deliberately in their long-term consumption patterns and identify reward programs as a context in which strategic licensing is likely to occur. We propose that members with lower-calorie consumption patterns strategically indulge more on reward purchase occasions, and that forethought is required for such an effect to occur. A longitudinal study analyzing 272,677 real food purchases made by 7,828 consumers over a 14-month period provides striking evidence of our key proposition. An exploration of the inter-purchase time-related aspect of purchase acceleration suggests that forethought on behalf of consumers is necessary for strategic licensing to occur. A subsequent experimental study (N = 605) comprising five consecutive choice occasions provides additional evidence of forethought by demonstrating that strategic licensing occurs only when expected (but not windfall reward) occasions are involved, and by showing that anticipated negative affect for not indulging is the driving mechanism. We conclude with a discussion of the implications of our results for consumers, managers, and public policy makers.

Experimental Study of Consumer Behavior Conformity and Independence

1966 ◽  
Vol 3 (4) ◽  
pp. 384-387 ◽  
Author(s):  
M. Venkatesan
Keyword(s):  
Decision Making ◽  
Experimental Study ◽  
Consumer Behavior ◽  
Laboratory Experiment ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Group Norm ◽  
Group Pressure ◽  
Objective Standard

Results of a laboratory experiment indicate that in consumer decision making, in the absence of any objective standard, individuals tended to conform to the group norm. However, when the group pressure was to “go along” with the group, resulting in restriction of choices, the individuals tended to resist the group pressure.

Understanding the Link between Consumer Decision Making Style and Perceived Risk in Online Business

2011 ◽  
Vol 204-210 ◽  
pp. 1082-1085
Author(s):  
Wei Wei Yu ◽  
Kun Feng Fu ◽  
Gao Fang Cao ◽  
Ji Hong Li ◽  
Bin Xu ◽  
...  
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Online Shopping ◽  
The Other ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Daily Lives ◽  
Other Hand ◽  
Online Business ◽  
The Relationship

online shopping is becoming more and more common in our daily lives. There are many studies in this field, in which perceived risk is proved to be a very important factor when people considering online business. But the relationship between perceived risk and consumer decision making style has not been studied yet. We use SEM to find out the link between perceived risk and consumer decision making style. As a result, we found fashion and brand style can reduce perceived risk, on the other hand perfect and customary style can increase perceived risk.

Examining the Trust-Based Consumer Decision-Making Model for Online Purchases in Pakistan

2021 ◽  
Vol 11 (4) ◽  
pp. 41-62
Author(s):  
Syed Afzal Moshadi Shah ◽  
Muhammad Shujjah-Ul-Islam Jadoon ◽  
Muhammad Tahir ◽  
Jamil Anwar
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Negatively Associated ◽  
Decision Making Model

This paper empirically examines the trust-based consumer decision-making model in the context of a collectivist country (i.e., Pakistan). The target population of the study was the general retail consumers recruited through online survey. A total of 396 valid responses were analyzed using structural equation modeling in Smart PLS. The study reports average variance extracted, composite reliability, Cronbach alpha, and path coefficients. The results confirm that trust and benefits are positively associated with purchase intention while perceived risk is negatively associated with consumer trust. The study also reports some unique findings like information quality is found positively associated with both trust and perceived risk. Also perceived privacy protection is found negatively associated with trust and positively with risk. The study lays down a foundation for subsequent studies to further explore the phenomena. The study is the first of its kind that has examined this model in Pakistan and proposes some useful theoretical, practical, and policy-making implications.

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