scholarly journals Experience Value or Satiety? The Effects of the Amount and Variety of Tourists’ Activities on Perceived Experience

2017 ◽  
Vol 57 (7) ◽  
pp. 920-935 ◽  
Author(s):  
Carmen Antón ◽  
Carmen Camarero ◽  
Marta Laguna-García

Recently, tourist companies and destinations have moved from designing products to focusing on creating experiences that engage and involve the tourist. Although the intensity (intensiveness) and variety of the experience (extensiveness) leads tourists to feel their experience has been livelier and richer and to appraise it positively, it might also bring unwanted consequences such as a feeling of saturation. The present study seeks to explore the role played by the value of perceived experience and of satiety as mediators between experience intensity and variety as well as future visitor behavior. The empirical study reveals that the variety of activities improves the perceived experience value, whereas investing too much time reduces the value and causes satiety in the tourist. Moreover, while the experience value reinforces the intention to return, the intention to recommend and the intensification of the experience, the feeling of satiety reduces the intention to return and recommend.

2019 ◽  
Vol 7 (2) ◽  
pp. 215-228
Author(s):  
Mulyatiunidha Yofina ◽  
Dedi Fernanda

Penelitian ini bertujuan untuk melihat (1) pengaruh educational experience terhadap emotion wisatawan, (2) pengaruh entertainment experience terhadap emotion wisatawan, (3) pengaruh escapism experience terhadap emotionwisatawan , (4) pengaruh esthetics experience terhadap emotion wisatawan, (5) pengaruh emotion terhadap kepuasan (satisfaction) wisatawan, (6) pengaruh emotion terhadap behavioral inetention wisatawan, (7) pengaruh kepuasan (satisfaction) terhadap behavioral inetention wisatawan. Objek penelitiannya adalah wisatawan yang berkunjung ke destinasi wisata kota sawahlunto pada tahun 2019 dengan jumlah sampel 246 orang wisatawan. Teknik pengambilan sampel menggunakan metode nonprobability sampling dengan teknik accidental sampling. Variabel dalam penelitian ini terbagi dua, yaitu : variabel independen (X) = experience economy terdiri dari (X1) = educational experience, (X2) = entertainment experience, (X3) = escapism experience,dan (X4) = esthetics experience serta Variabel dependent (Y1) = emotion, Y2 = satisfaction, Y3 = behavioral intention. Metode analisa datanya adalah Partial Least Square (PLS). Berdasarkan hasil penelitian, maka diperoleh hasil yang dirangkum sebagai berikut education berpengaruh positif signifikan terhadap emotion wisatawan , entertainment tidak berpengaruh positif signifikan terhadap emotion wisatawan , escapism berpengaruh positif signifikan terhadap emotion wisatawan , esthetics berpengaruh positif signifikan terhadap emotion wisatawan , emotion berpengaruh positif signifikan terhadap satisfaction wisatawan, emotion berpengaruh positif signifikan terhadap behavioral intentions wisatawan. Kemudian satisfaction berpengaruh positif signifikan terhadap behavioral intentions wisatawan.


Author(s):  
Girish Prayag ◽  
Marta Disegna ◽  
Johan Bruwer

This study evaluates the main determinants of wine tourists’ intention to revisit the winerycellar door. The proposed tourist behavior model suggests that past wine-related knowledgeand behaviors as well as motivation affect satisfaction with the cellar door visit. The modelsuggests that actual behavior at the cellar door (number of bottles bought and amount ofmoney spent) is dependent on the previously mentioned factors. A survey of wine tourists inthe Barossa Valley, Australia, led to 676 useable questionnaires. The results of a binarylogistic model show that only monthly household expenditure on wine consumption and themotive of tasting wine predict satisfaction with the cellar door visit. A negative binomialmodel shows that the probability to buy more bottles at the winery increases if the visitor isfrom Australia, satisfied with the visit, has tasted wine at the cellar door, is younger, spends more on monthly household consumption of wine, and was primarily visiting to buy wine.However, intention to revisit is predicted only by satisfaction, awareness of the winery beforethe visit, motives of buying and tasting wine, and some socio-demographic characteristics.Implications for the management of visitor behavior and the cellar door experience are alsodiscussed.


2009 ◽  
pp. 1530-1549
Author(s):  
Hong-Mei Chen ◽  
Qimei Chen ◽  
Rick Kazman

Electronic Customer Relationship Management (ECRM) systems focus on a website as the interaction channel for creating a one-to-one relationship with customers via various “touch” options. The intention of such technologies is to affectively and cognitively impact on online customers’ intention to return to the website. To capture the influence of eCRM systems, we define a construct, Perceived Touch, to differentiate the customer’s perception of the touch received from the actual level of touch deployed. We report the results of an empirical study that provides evidence that Perceived Touch positively influences customers’ Behavioral Intention to Return via both affective and cognitive routes. Our results show that Perceived Touch provides a theoretical underpinning for eCRM system design and suggests that e-business managers invest in the design and evaluation of the users’ perception of touch options and pay special attention to affective quality manipulation.


2011 ◽  
pp. 1379-1399
Author(s):  
Hong-Mei Chen ◽  
Qimei Chen ◽  
Rick Kazman

Electronic Customer Relationship Management (ECRM) systems focus on a website as the interaction channel for creating a one-to-one relationship with customers via various “touch” options. The intention of such technologies is to affectively and cognitively impact on online customers’ intention to return to the website. To capture the influence of eCRM systems, we define a construct, Perceived Touch, to differentiate the customer’s perception of the touch received from the actual level of touch deployed. We report the results of an empirical study that provides evidence that Perceived Touch positively influences customers’ Behavioral Intention to Return via both affective and cognitive routes. Our results show that Perceived Touch provides a theoretical underpinning for eCRM system design and suggests that e-business managers invest in the design and evaluation of the users’ perception of touch options and pay special attention to affective quality manipulation.


1996 ◽  
Vol 81 (1) ◽  
pp. 76-87 ◽  
Author(s):  
Connie R. Wanberg ◽  
John D. Watt ◽  
Deborah J. Rumsey

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