Fitting Information Presentation Formats to Decision-Making: A Study in Strategies to Facilitate Decision-Making

1981 ◽  
Vol 8 (3) ◽  
pp. 343-370 ◽  
Author(s):  
Carl R. Bybee
Keyword(s):  
Decision Making ◽  
Information Presentation ◽  
Presentation Formats

scholarly journals Choosing Among Options Presented Sequentially or Simultaneously

2018 ◽  
Vol 28 (1) ◽  
pp. 97-101 ◽  
Author(s):  
Shankha Basu ◽  
Krishna Savani
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Experimental Economics ◽  
Reference Point ◽  
Eyewitness Identification ◽  
Simultaneous Presentation ◽  
Judgment And Decision Making ◽  
Choice Architecture ◽  
Processing Styles ◽  
Presentation Formats

When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies support the idea that viewing options simultaneously encourages people to compare the options and to focus on the ways in which the options differ from each other. In contrast, viewing options sequentially encourages people to process each option holistically by comparing the option with previously encountered options or a subjective reference point. Integrating research from judgment and decision making, consumer behavior, experimental economics, and eyewitness identification, we identify ways in which the different processing styles elicited by sequential- and simultaneous-presentation formats influence people’s judgment and decision making. This issue is particularly important because presenting options either sequentially or simultaneously is a key element of choice architecture.

scholarly journals The Met Office Weather Game: investigating how different methods for presenting probabilistic weather forecasts influence decision-making

2019 ◽  
Vol 2 (2) ◽  
pp. 101-116 ◽  
Author(s):  
Elisabeth M. Stephens ◽  
David J. Spiegelhalter ◽  
Ken Mylne ◽  
Mark Harrison
Keyword(s):  
Decision Making ◽  
Weather Forecasting ◽  
Weather Forecast ◽  
Online Game ◽  
Weather Forecasts ◽  
Probabilistic Forecasts ◽  
Presentation Formats ◽  
The Uk ◽  
Mass Participation ◽  
The Impact

Abstract. To inform the way probabilistic forecasts would be displayed on their website, the UK Met Office ran an online game as a mass participation experiment to highlight the best methods of communicating uncertainty in rainfall and temperature forecasts, and to widen public engagement in uncertainty in weather forecasting. The game used a hypothetical “ice-cream seller” scenario and a randomized structure to test decision-making ability using different methods of representing uncertainty and to enable participants to experience being “lucky” or “unlucky” when the most likely forecast scenario did not occur. Data were collected on participant age, gender, educational attainment, and previous experience of environmental modelling. The large number of participants (n>8000) that played the game has led to the collation of a unique large dataset with which to compare the impact on the decision-making ability of different weather forecast presentation formats. This analysis demonstrates that within the game the provision of information regarding forecast uncertainty greatly improved decision-making ability and did not cause confusion in situations where providing the uncertainty added no further information.

Price presentation effects on green purchase intentions

2014 ◽  
Vol 23 (3) ◽  
pp. 230-239 ◽  
Author(s):  
Fei Lee Weisstein ◽  
Mohammadreza Asgari ◽  
Shir-Way Siew
Keyword(s):  
Decision Making ◽  
Purchase Intentions ◽  
Consumer Decision Making ◽  
Price Promotion ◽  
Price Promotions ◽  
Content Type ◽  
Green Consumption ◽  
Presentation Formats ◽  
Consumption Decision ◽  
Price Presentation

Purpose – This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing awareness of environmental issues and green products among consumers, there is a gap between their green attitude and purchase intentions. Previous studies show that consumers’ degree of greenness varies and that price plays an important role in their green consumption decision-making. Design/methodology/approach – Two between-subject experiments with 236 participants were used to examine our hypotheses and conceptual model. Findings – The results show that different formats of price promotion presentations influence consumers’ purchase perceptions differently. Consumers with a high degree of greenness are attracted to promotions emphasizing gain, while those with a low degree of greenness prefer promotions underlining reduced loss. In addition, medium-greenness consumers show similar reactions to both formats. Our studies further demonstrate that consumers’ perceived value mediates the moderated effects of perceived quality and perceived savings on green purchase intentions. Practical implications – This research helps marketers better design price promotions, taking into account the various levels of consumers’ greenness. The focus of reduced loss or gain of the promotional programs should be targeted at consumers with different levels of greenness. Originality/value – This is the first paper to examine the role of price promotion presentation formats in consumer decision-making regarding green consumption. The study provides new insights concerning how to design price promotions to enhance the green purchase intentions of consumers.

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