The Effects of Review Presentation Formats on Consumers' Purchase Intention

Perception of products has becoming one of the most important factors influencing consumers’ purchase intention in the context of online shopping. Thus, enriching and studying review presentation formats have been significant things for practitioners and researchers. This study employed dual coding theory and telepresence theory to investigate the effects of review presentation formats (text-based reviews, image-based reviews and video-based reviews) on consumers’ purchase intention, and then analysed the moderation effect of product type. The 3×2 between-subject situational experiment and 3×2 within-subject eye-tracking experiment design were separately applied to test the hypotheses. The results manifested that review presentation formats exactly could generate different impacts on consumers’ purchase intentions. And product type moderated the impact of presentation formats on purchase intentions. Hence, this research considered online vendors should pay more attention to image-based and video-based reviews, moreover take the product type into account.

The Effects of Review Presentation Formats on Consumers’ Purchase Intention

Perception of products has becoming one of the most important factors influencing consumers’ purchase intention in the context of online shopping. Thus, enriching and studying review presentation formats have been significant things for practitioners and researchers. This study employed dual coding theory and telepresence theory to investigate the effects of review presentation formats (text-based reviews, image-based reviews and video-based reviews) on consumers’ purchase intention, and then analysed the moderation effect of product type. The 3×2 between-subject situational experiment and 3×2 within-subject eye-tracking experiment design were separately applied to test the hypotheses. The results manifested that review presentation formats exactly could generate different impacts on consumers’ purchase intentions. And product type moderated the impact of presentation formats on purchase intentions. Hence, this research considered online vendors should pay more attention to image-based and video-based reviews, moreover take the product type into account.

The effect of learning condition on memory for and integration of related information

Although we often are tasked with learning pieces of information that are related in some way in educational settings, the learning conditions that promote learning of and connections across related information are still poorly understood. In this thesis, I asked: Which instruction methods promote learning of and connections across (integration of) related information? In the two experiments in this thesis, participants were presented related information in two different formats, and we assessed their memory for related information, in addition to how well they could integrate related information to derive new knowledge. The two presentation formats incorporated the same number of exposures of related information, but the sequence with which information was presented was manipulated: In one presentation format (blocked) participants strongly learn one set of information, before being confronted with a related set of information, whereas participants learn related information in parallel in the other (interleaved). In Experiment 1, we found that blocked presentation enhanced both memory for and integration of related information. However, given potential effects of testing order on our results, we more closely examined memory for related information in Experiment 2. In Experiment 2, we no longer found a difference in overall memory for related information between the two presentation formats. In fact, we found evidence that presence of shared information enhanced learning of related information after interleaved presentation only. Regardless, the results of both experiments demonstrated that manipulating just the sequence with which information is presented, without increasing the number of exposures, can enhance learning, an impactful finding in an era of increased pressures to maximize instructional time.

The effect of learning condition on memory for and integration of related information

Although we often are tasked with learning pieces of information that are related in some way in educational settings, the learning conditions that promote learning of and connections across related information are still poorly understood. In this thesis, I asked: Which instruction methods promote learning of and connections across (integration of) related information? In the two experiments in this thesis, participants were presented related information in two different formats, and we assessed their memory for related information, in addition to how well they could integrate related information to derive new knowledge. The two presentation formats incorporated the same number of exposures of related information, but the sequence with which information was presented was manipulated: In one presentation format (blocked) participants strongly learn one set of information, before being confronted with a related set of information, whereas participants learn related information in parallel in the other (interleaved). In Experiment 1, we found that blocked presentation enhanced both memory for and integration of related information. However, given potential effects of testing order on our results, we more closely examined memory for related information in Experiment 2. In Experiment 2, we no longer found a difference in overall memory for related information between the two presentation formats. In fact, we found evidence that presence of shared information enhanced learning of related information after interleaved presentation only. Regardless, the results of both experiments demonstrated that manipulating just the sequence with which information is presented, without increasing the number of exposures, can enhance learning, an impactful finding in an era of increased pressures to maximize instructional time.

Musical Informance

The information age has pushed music performance into the era of music informance, in which information and performance are combined in an integrated way. The types of presentation formats and analytical information found in public music theory are ideal for music informance, and present-day explorations of informance on the Internet have a history of noted musical informants including Leonard Bernstein and Glenn Gould. In order to continue to be relevant and to thrive in our connected world, live and recorded music scenarios need to develop ever more innovative ways to enhance music performance with information effectively presented in music informance.

From Clinical Practice to the Classroom. Advantages and Disadvantages of Video and Paper Cases on the Motivation and Clinical Reasoning of Occupational Therapy Students

Case-based learning enables the application of theory to practice using real-life patient cases. The present study aims to compare the effect between video cases and paper cases on motivation for learning and knowledge acquisition to perform a clinical reasoning case exercise by occupational therapy students. A mixed-methods design was used with 120 students randomized into two groups. All students conducted a clinical reasoning case exercise on the same case, although in different presentation formats: paper case and video case. The quantitative measures of this study were the scores of motivation for learning from the Instructional Material Motivation Survey and the grades of a clinical reasoning case exercise. The qualitative part was based on the positive and negative aspects perceived by the participants. The results showed that the motivation for learning was significantly higher for the video case compared to the paper case, although there were no differences in the grades of the clinical reasoning case exercise between the two groups. The video cases were perceived as more relevant to professional practice and more informative in terms of non-verbal communication and context. In light of the results, teachers could use these two formats of presentation of cases with different objectives.

Presentation order but not duration affects binary risky choice

Risky choice behaviour often deviates from the predictions of normative models. The information search process has been suggested as a source of some reported "biases". Specifically, gaze-dependent evidence accumulation models, where unfixated alternatives' signals are discounted, propose a mechanistic account of observed associations between eye movements, choices and response times, with longer fixated alternatives being chosen more frequently. It remains debated, however, whether gaze causally influences the choice process, or rather reflects emerging preferences. Furthermore, other aspects the information search process, like the order in which information is inspected, can be confounded with gaze duration, complicating the identification of their causal influences. In our preregistered study 179 participants made repeated incentivized choices between two sequentially presented risky gambles, allowing the experimental control of presentation duration, order, and format (i.e., alternative-wise or attribute-wise). Across presentation formats, we find evidence against an influence of presentation duration on choice. The order in which participants were shown stimulus information, however, causally affected choices, with alternatives shown last being chosen more frequently. Notably, while gaze-dependent accumulation models generally capture effects of gaze duration, causal effects of stimulus order are only predicted by some models, identifying potential for future theory development.

Cangjie's Poetry

This paper describes the conceptual background, artificial intelligent system design, and visualization strategies of an interactive art experience: Cangjie's Poetry. This artwork provides a conceptual response to the human-machine reality in the context of language, symbols, and semantic meanings. In the Cangjie's Poetry art installation, the intelligent system (Cangjie) constantly observes surroundings through the lens of a camera, writes poetry using its symbolic system based on its interpretation, and explains the evolving poem in natural language to audiences in real time. Due to the global pandemic of COVID-19, multiple presentation formats of this work were developed, which include in-person installation, virtual installation, and a special edition with pre-rendered video. This work prioritizes ambiguity and tension between machinic vision and human perception, the actual and the virtual, past and present.