scholarly journals More Than One Way to Float Your Boat: Product Use and Sustainability Impacts

2019 ◽  
Vol 39 (1) ◽  
pp. 71-87 ◽  
Author(s):  
Diane M. Martin ◽  
Anu A. Harju ◽  
Emma Salminen ◽  
Bianca Koroschetz
Keyword(s):  
Environmental Sustainability ◽  
Consumer Culture ◽  
Macro Level ◽  
Product Choice ◽  
Product Use ◽  
Sustainability Research ◽  
Micro Level ◽  
Institutional Actors ◽  
Consumer Culture Theory ◽  
Scholarly Inquiry

Concern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focused primarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarily on consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumer practices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice configurations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of cultural expectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, both stagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies between a traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution to the link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental level regulations and consumer best practices for improved environmental sustainability.

scholarly journals Developing a strong sustainability research program in marketing

AMS Review ◽  
2020 ◽  
Author(s):  
Melea Press
Keyword(s):  
Research Program ◽  
Consumer Culture ◽  
Marketing Research ◽  
Culture Theory ◽  
Policy Makers ◽  
Weak Sustainability ◽  
Strong Sustainability ◽  
Agriculture Industry ◽  
Sustainability Research ◽  
Consumer Culture Theory

AbstractThis article takes stock of sustainability research in marketing and argues for developing a Strong Sustainability Research (SSR) program, led by a Consumer Culture Theory (CCT) approach. First, I define weak vs. strong sustainability and identify two main problems with continuing to research business with the weak sustainability approach. Second, I discuss past approaches to sustainability research in marketing, which primarily promote weak sustainability. Third, I use the agriculture industry to illustrate how an SSR program in marketing could be developed to bring insights to practitioners and policy makers and build new modes of production, consumption and exchange. Finally, I suggest that the SSR program facilitates collaboration between mainstream marketing and CCT researchers by providing a common ontological platform that can transform epistemological differences into complementary strengths. I argue SSR is a way that marketing research can gain broad impact and relevance.

Varieties of non-obvious meaning in CL and CADS: from ‘hindsight post-dictability’ to sweet serendipity

Corpora ◽  
2017 ◽  
Vol 12 (3) ◽  
pp. 339-367 ◽  
Author(s):  
Alan Partington
Keyword(s):  
Case Studies ◽  
Corpus Linguistics ◽  
Macro Level ◽  
Discourse Studies ◽  
Micro Level ◽  
Special Relevance

In this paper, I want to examine the special relevance of (non)obviousness in corpus linguistics through drawing on case studies. The research discussion is divided into two parts. The first is an examination of (non)obviousness at the micro-level, that is, in lexico-grammatical analyses, whilst the second looks at the more macro-level of (non)obviousness on the plane of discourse. In the final sections, I will examine various types of non-obvious meaning one can come across in Corpus-assisted Discourse Studies (CADS), which range from: ‘I knew that all along (now)’ to ‘that's interesting’ to ‘I sensed that but didn't know why’ (intuitive impressions and corpus-assisted explanations) to ‘I never even knew I never knew that’ (serendipity or ‘non-obvious non-obviousness’, analogous to ‘unknown unknowns’).

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace
Keyword(s):  
Innovation Diffusion ◽  
Consumer Culture ◽  
Preliminary Analysis ◽  
Consumer Behaviour ◽  
New Product ◽  
Google Glass ◽  
Culture Theory ◽  
Cultural Determinants ◽  
Functional Features ◽  
Consumer Culture Theory

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

Panpsychism versus Panprotopsychism and the Subject-Summing Problem

2017 ◽  
Author(s):  
Philip Goff
Keyword(s):  
Macro Level ◽  
Human Beings ◽  
Making Sense ◽  
Combination Problem ◽  
The Subject ◽  
Micro Level ◽  
Russellian Monism ◽  
Nature Of Matter

This is the first of two chapters discussing the most notorious problem facing Russellian monism: the combination problem. This is actually a family of difficulties, each reflecting the challenge of how to make sense of everyday human and animal experience intelligibly arising from more fundamental conscious or protoconscious features of reality. Key challenges facing panpsychist and panpsychist forms of Russellian monism are considered. With respect to panprotopsychism, there is the worry that it collapses into noumenalism: the view that human beings, by their very nature, are unable to understand the concrete, categorical nature of matter. With respect to panpsychism, there is the subject-summing problem: the difficulty making sense of how micro-level conscious subjects combine to produce macro-level conscious subjects. A solution to the subject-summing problem is proposed, and it is ultimately argued that panpsychist forms of the Russellian monism are to be preferred on grounds of simplicity and elegance.

Consumer movements, brand activism, and the participatory politics of media: A conversation

2021 ◽  
pp. 146954052110139
Author(s):  
Robert V Kozinets ◽  
Henry Jenkins
Keyword(s):  
Consumer Culture ◽  
Brand Management ◽  
Participatory Culture ◽  
Fan Studies ◽  
Global Culture ◽  
Consumer Activism ◽  
Participatory Politics ◽  
Consumer Movements ◽  
The Impact ◽  
Consumer Culture Theory

This is a scripted adaptation of a conversational podcast interview between Henry Jenkins and Robert Kozinets about contemporary consumer activism and its relationship to media studies. After the interview, the conversants agreed to develop the transcript of the conversation in order to be more relevant to a scholarly audience who are interested in how Jenkins’ ideas apply to the understanding and investigation of consumer culture today. The conversation frames and synthesizes a range of thinking around activism, fan studies, brand management, and consumer culture theory. Couched in the American context but containing themes that may also relate to global culture in the current moment, it covers the theoretical as well as the pragmatic concerns of many of the stakeholders in the world of contemporary consumer activism, from the activists themselves to the brand managers who respond to their actions to the creators who write the stories that inspire them both. Topics include the relevance of participatory culture today, anti-racism and the role of media, consumer conflicts with brands and the corporations who police them, the importance of civic imagination to civic engagement, differences between brand managers and story creators, consumer activism in the workplace, activist and participatory approaches to civic research, the nature of contemporary consumer activist movements, the impact of intersectionality, and the prefigurative possibilities for change today.

scholarly journals Young Children’s Belonging in Finnish Educational Settings: an Intersectional Analysis

2021 ◽  
Author(s):  
Anna-Maija Puroila ◽  
Jaana Juutinen ◽  
Elina Viljamaa ◽  
Riikka Sirkko ◽  
Taina Kyrönlampi ◽  
...  
Keyword(s):  
Educational Policy ◽  
Educational Programs ◽  
Macro Level ◽  
Educational Settings ◽  
Policy Documents ◽  
Meso Level ◽  
Continuity And Change ◽  
Positional Power ◽  
Micro Level ◽  
Similarities And Differences

AbstractThe study draws on a relational and intersectional approach to young children’s belonging in Finnish educational settings. Belonging is conceptualized as a multilevel, dynamic, and relationally constructed phenomenon. The aim of the study is to explore how children’s belonging is shaped in the intersections between macro-, meso-, and micro-levels of young children’s education in Finland. The data consist of educational policy documents and ethnographic material generated in educational programs for children aged birth to 8 years. A situational mapping framework is used to analyze and interpret the data across and within systems levels (macro-level; meso-level; and micro-level). The findings show that the landscape in which children’s belonging is shaped and the intersections across and within the levels are characterized by the tensions between similarities and differences, majority and minorities, continuity and change, authority and agency. Language used, practices enacted, and positional power emerge as the (re)sources through which children’s (un)belonging is actively produced.

The prospects for pluralism in contract theory

Legal Studies ◽  
2021 ◽  
pp. 1-20
Author(s):  
Zhong Xing Tan
Keyword(s):  
Contract Theory ◽  
Practical Reasoning ◽  
Contemporary Literature ◽  
Contract Law ◽  
Macro Level ◽  
Meso Level ◽  
Specific Performance ◽  
Micro Level

Abstract This paper explores the promise of pluralism in the realm of contract law. I begin by identifying and rejecting conceptual strategies adopted by monistic and dualistic approaches. Turning towards pluralism, I evaluate three versions in contemporary literature: pluralism across contracting spheres and types, pluralism through consensus and convergence, and pluralism through localised values-balancing and practical reasoning. I suggest embracing some pluralism about contract pluralism, by using these models to construct a framework of ‘meta-pluralism’, where at the macro-level, we are concerned with plural spheres of contracting activity; at the meso-level, a variety of trans-substantive interpretive concepts that receive some measure of juristic consensus; and at the micro-level, practical reasoning through particularistic analysis of case-specific considerations. I illustrate the meta-pluralistic framework through a case study on the varieties of specific performance, and explain how the proposed pluralistic framework enriches our understanding of the nature of contract.

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