Book Review: The quest for attention: Nonprofit advocacy in a social media age by Guo, C. & Saxton, G. D.

2021 ◽  
Vol 50 (3) ◽  
pp. 688-690
Author(s):  
Micheal L. Shier
Keyword(s):  
Social Media ◽  
Nonprofit Advocacy

Book review: Social Media, Parties, and Political Inequalities

2018 ◽  
Vol 25 (1) ◽  
pp. 91-92
Author(s):  
James Dennis
Keyword(s):  
Social Media

Social Media and Social Change

2014 ◽  
pp. 56-72 ◽  
Author(s):  
Lauri Goldkind ◽  
John G. McNutt
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
The Internet ◽  
Comprehensive System ◽  
Technological Advances ◽  
The Social ◽  
History Of ◽  
Words And Images ◽  
Media And Technology ◽  
Nonprofit Advocacy

Technological advances in communications tools, the Internet, and the advent of social media have changed the ways in which nonprofit organizations engage with their various constituents. Nonprofits now have a constellation of tools including: interactive social media sites, mobile applications (apps), Websites, and mash-ups that allow them to create a comprehensive system for mobilizing supports to advocate for changing public policies. From Facebook to Twitter and from YouTube to Pinterest, communicating to many via words and images has never been easier. The authors explore the history of nonprofit advocacy and organizing, describe the social media and technology tools available for moving advocacy goals forward, and conclude with some possible challenges that organizations considering these tools could face.

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