Book Review: Critique, Social Media and the Information Society by Christian Fuchs and Marisol Sandoval, eds

2017 ◽  
Vol 94 (2) ◽  
pp. 616-618
Author(s):  
Jon Bekken
Keyword(s):  
Social Media ◽  
Information Society

FLASH MOB AS A MODERN FORM OF SOCIAL AND POLITICAL PARTICIPATION: ANALYSIS OF TECHNOLOGICAL, MOTIVATIONAL AND IDENTIFICATION FACTORS

2020 ◽  
Vol 15 (5) ◽  
pp. 124-143
Author(s):  
D.I. KAMINCHENKO ◽  
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Information Society ◽  
Political Activity ◽  
Political Processes ◽  
Political Events ◽  
Empirical Level ◽  
Mass Participation ◽  
Communicative Space ◽  
Modern Form

Modern digital technologies contribute to the emergence of new forms of social and political activity. One of these forms of participation is flash mob. Flash mobs are able to activate society for mass participation in various political events, which indicates the relevance and necessity of studying flash mobs as a modern form of citizen participation in social and political processes. The purpose of this study is to conduct a comprehensive analysis of the flash mob from the standpoint of the intersection of several factors: technological, identification and motivational. The research methodology at the theoretical level is made up of the theory of the information society and the concept of “network identity”, on the empirical level - the method of sociological survey with the subsequent compilation of contingency tables. As a result of the study, it is established how widespread the practice of participation of active users of social media in various flash mobs is. Based on the data on the most significant opportunities for using social media, an interim conclusion is made about the existing motivational attitudes of the participants in flash mobs. Through the use of several determinants of network identity, a number of its properties are identified and considered, which are manifested in the communicative space of social media. It is established that the factor of participation / non-participation in the flash mob is not decisive in the manifestation of the properties of network identity.

Book review: Social Media, Parties, and Political Inequalities

2018 ◽  
Vol 25 (1) ◽  
pp. 91-92
Author(s):  
James Dennis
Keyword(s):  
Social Media

scholarly journals THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Information Society ◽  
Consumer Preferences ◽  
Internet User ◽  
The Internet ◽  
Free Access ◽  
Source Information ◽  
Internet Users ◽  
Marketing Information

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.

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