Case Analysis I: Sales Promotion Planning @TML

2020 ◽  
Vol 24 (2) ◽  
pp. 233-237
Author(s):  
Anirban Basu
Keyword(s):  
Case Analysis ◽  
Sales Promotion ◽  
Promotion Planning

Sales Promotion Planning @ TML

2020 ◽  
Vol 24 (2) ◽  
pp. 228-232
Author(s):  
Jaydeep Mukherjee
Keyword(s):  
Sales Promotion ◽  
Promotion Planning

scholarly journals An Integrated Bargaining Solution Analysis For Vertical Cooperative Sales Promotion Campaigns Based On The Win-Win-Win Papakonstantinidis Model

2012 ◽  
Vol 28 (3) ◽  
pp. 359 ◽  
Author(s):  
George S. Spais
Keyword(s):  
Optimal Allocation ◽  
Optimal Solution ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Sales Promotion ◽  
Bargaining Solution ◽  
Bargaining Process ◽  
Promotion Planning ◽  
Cooperative Marketing ◽  
Promotion Campaigns

Authors intention was to examine the possibility to investigate win-win-win papakonstantinidis model in order to develop an integrated bargaining solution analysis for vertical cooperative sales promotion campaigns. Based on previous theoretical extensions (Spais and Papakonstantinidis, 2011; Spais, Papakonstantinidis and Papakonstantinidis, 2009), this study presented an integrated bargaining solution analysis for cases of optimal allocation of a promotion budget in a cooperative sales promotion campaign in vertical marketing channels. This integrated bargaining solution analysis included: a) three (3) adjusted utility functions, considering the parameters of sales response budgeting method, the break-even sales analysis and the marketing channel members trade promotion goals; b) the referee solution, the optimal solution for the three players and the constraints; c) the definition of the third win in terms of a continuous sensitization process and perfect information; and d) the presentation of the potential outputs from a bargaining process regarding to the sharing of the cooperative sales promotion cost among A, B and C parties/players for different sales promotion offerings. Encouragingly, the review of the modern literature and the four (4) critical case studies of cooperative marketing programs confirmed the need for a win-win-win approach in cooperative sales promotion planning in vertical marketing channels.

Mode Deactivation Therapy: A theoretical case analysis (Part II).

2004 ◽  
Vol 4 (4) ◽  
pp. 395-434
Author(s):  
J. A. Apsche ◽  
S. R. Ward Bailey
Keyword(s):  
Case Analysis

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

Zones of major ethical tension for the students’ dealing with information: The case analysis based on the «academic fraud triangle» AT

2020 ◽  
Author(s):  
Tatiana Eremenko ◽  
◽  
Vladimir Fulin ◽  
Keyword(s):  
Case Analysis ◽  
Fraud Triangle ◽  
State University ◽  
Main Method ◽  
Academic Fraud ◽  
Ethical Tension

The findings of the study revealed the heightened tension zones for the students’ dealing with information based on checking graduation theses texts for matching content at Ryazan S. Yesenin State University. The case analysis was applied as the main method of investigation. Generalized data, obtained as the result of four cases analysis, demonstrate that the highest tension is observed in the area of the academic ethos values like honesty, respect and responsibility.

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